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Launch Potato

Lead UX Designer

Launch Potato, Florida, New York, United States

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Overview Lead UX Designer role at Launch Potato. Join to apply for the Lead UX Designer role at Launch Potato.

Responsibilities

Drive measurable revenue and performance gains by creating data-informed, CRO-optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties.

Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post-test iteration.

Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction.

Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs.

Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints.

Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization.

Propose and implement design process improvements that enhance experimentation velocity and design scalability.

Qualifications / Requirements

8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment.

Expertise in data-informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session.

Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite.

Hands-on experience collaborating with developers and executing A/B tests for CRO.

Excellent communicator with the ability to present design rationale across technical and non-technical audiences.

Experience

8+ years of UX/UI experience within performance marketing, lead generation, or conversion rate optimization environments.

Role & Outcomes

Drive measurable revenue and performance gains by creating data-informed, CRO-optimized experiences across Launch Potato web properties.

Deliver complete, test-ready user experiences—from concept and ideation through high-fidelity prototypes and dev hand-off—backed by A/B test results and user insights.

Collaborate with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints.

Mentor design practices and contribute to UX strategy across the organization.

Propose and implement design process improvements that enhance experimentation velocity and design scalability.

Compensation Base compensation:

$150,000 to $180,000 per year. This position is Contract to Hire.

Other details

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Design, Art/Creative, and Information Technology

Industries: Advertising Services

Equal Opportunity Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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