Lead to Conversion
Search Marketing Strategist (SEO / Digital Marketing)
Lead to Conversion, Cleveland, Ohio, us, 44101
Search Marketing Strategist (SEO / Digital Marketing)
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The Search Strategist (SS) will work with multiple Digital Marketing Account Managers (DAM) and own the content strategy, content optimization, content publishing, and local SEO optimization and promotion process. This key person will have a minimum of 2 years of digital marketing experience with a strong focus on SEO and content marketing. They will work on multiple Digital Marketing (DM) client accounts supporting the account manager to fulfill the monthly scope of work. This includes, but is not limited to, content marketing strategy and execution, creating and scheduling Google Business Profile (GBP) posts, comprehensive on-page optimization, content publishing to client’s domain, quality assurance of all delivered work, and data analysis as needed.
Workplace Core Values
Quality
Growth
Teamwork
Balance
College degree from an accredited university preferably with a major in Marketing or DM
Ability to navigate and edit WordPress websites
Strong foundation of SEO and content marketing (2+ years of SEO experience required)
Aspiration of becoming a digital account manager
Proven experience using Google Analytics, Google Search Console, Google Business Profile
Strong communication skills both written and verbal
Excellent at proactive problem solving with the ability to translate policies into daily routine operations
Self-assured, confident, goal-oriented and able to be transparent in communication with everyone in the agency
Digital agency experience is a plus
Google Analytics Academy Certification is a plus (all four courses)
Job Tasks & Responsibilities Client Onboarding
Ensure the client has completed the Content Brief
Identify each client’s target audience(s) and brand voice(s)
Complete and present Competitor Analysis and Keyword Research and Mapping
Develop and present content roadmap based on words per month taken from the SOW
Content auditing at the start of all new campaigns to determine the performance of content and identify new or existing opportunities
Execute and fulfill content strategy on multiple digital marketing campaigns
Communicate with clients via email to ensure monthly scope fulfillment is kept on schedule, including approval and edits
Track task management and delegation in our project management platform, Wrike
Content marketing topic ideation, workflow management, copywriting and/or content ordering, internal & client approvals
Content publishing and QA (quality assurance)
Add topics to CMW as needed so the client has multiple topics to choose from if the recommended topics are rejected
Make sure client CMW is consistently updated as production is completed
Google Business Profile post creation and scheduling
Use Google Search Console (GSC), Google Analytics (GA4), Ahrefs, Screaming Frog, Agency Analytics, and other tools to perform data analysis and keyword research as needed
Report prep (as needed)
Review and approve monthly content invoice based on production
Pre and post-launch testing of new websites we design that have a DM component
Contribute to the agency as a DM strategy expert
Provide strategic and tactical support to AM’s, improving processes and developing best practices
Support account manager on account renewals and upsells when applicable
Make recommendations to continually improve and update agency SOPs
Contribute to the entrepreneurial spirit of the agency; working with other digital experts to brainstorm and develop new products and services
Kick ass daily #kad
More:
Contribute to the agency as a DM strategy leader
Supervise, train, mentor, and coach search strategists assigned to you, including regular touchpoint reviews
Participate in business development opportunities as an expert in DM
Provide strategic and tactical support to team members, improving processes and developing best practices
Help grow the DM team’s skills through sharing new ideas and educating the team
Contribute to the entrepreneurial spirit of the agency; working with other digital experts to brainstorm and develop new products and services
Kick ass daily #kad
Employer-match Simple IRA
Quarterly Profit Sharing Bonus
Upsell Commission
We believe our lives and careers are better when we’re doing good work with good people. So we try to live this daily through our culture, people and benefits including:
Remote office
Flexible paid time off
Retirement plan with company match
Paid parental leave
Your birthday = Your off day
Quarterly performance reviews
Opportunity to make a difference in our future
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Advertising Services
Referrals increase your chances of interviewing at Lead to Conversion by 2x
Get notified about new Marketing Strategist jobs in
Cleveland, OH .
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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The Search Strategist (SS) will work with multiple Digital Marketing Account Managers (DAM) and own the content strategy, content optimization, content publishing, and local SEO optimization and promotion process. This key person will have a minimum of 2 years of digital marketing experience with a strong focus on SEO and content marketing. They will work on multiple Digital Marketing (DM) client accounts supporting the account manager to fulfill the monthly scope of work. This includes, but is not limited to, content marketing strategy and execution, creating and scheduling Google Business Profile (GBP) posts, comprehensive on-page optimization, content publishing to client’s domain, quality assurance of all delivered work, and data analysis as needed.
Workplace Core Values
Quality
Growth
Teamwork
Balance
College degree from an accredited university preferably with a major in Marketing or DM
Ability to navigate and edit WordPress websites
Strong foundation of SEO and content marketing (2+ years of SEO experience required)
Aspiration of becoming a digital account manager
Proven experience using Google Analytics, Google Search Console, Google Business Profile
Strong communication skills both written and verbal
Excellent at proactive problem solving with the ability to translate policies into daily routine operations
Self-assured, confident, goal-oriented and able to be transparent in communication with everyone in the agency
Digital agency experience is a plus
Google Analytics Academy Certification is a plus (all four courses)
Job Tasks & Responsibilities Client Onboarding
Ensure the client has completed the Content Brief
Identify each client’s target audience(s) and brand voice(s)
Complete and present Competitor Analysis and Keyword Research and Mapping
Develop and present content roadmap based on words per month taken from the SOW
Content auditing at the start of all new campaigns to determine the performance of content and identify new or existing opportunities
Execute and fulfill content strategy on multiple digital marketing campaigns
Communicate with clients via email to ensure monthly scope fulfillment is kept on schedule, including approval and edits
Track task management and delegation in our project management platform, Wrike
Content marketing topic ideation, workflow management, copywriting and/or content ordering, internal & client approvals
Content publishing and QA (quality assurance)
Add topics to CMW as needed so the client has multiple topics to choose from if the recommended topics are rejected
Make sure client CMW is consistently updated as production is completed
Google Business Profile post creation and scheduling
Use Google Search Console (GSC), Google Analytics (GA4), Ahrefs, Screaming Frog, Agency Analytics, and other tools to perform data analysis and keyword research as needed
Report prep (as needed)
Review and approve monthly content invoice based on production
Pre and post-launch testing of new websites we design that have a DM component
Contribute to the agency as a DM strategy expert
Provide strategic and tactical support to AM’s, improving processes and developing best practices
Support account manager on account renewals and upsells when applicable
Make recommendations to continually improve and update agency SOPs
Contribute to the entrepreneurial spirit of the agency; working with other digital experts to brainstorm and develop new products and services
Kick ass daily #kad
More:
Contribute to the agency as a DM strategy leader
Supervise, train, mentor, and coach search strategists assigned to you, including regular touchpoint reviews
Participate in business development opportunities as an expert in DM
Provide strategic and tactical support to team members, improving processes and developing best practices
Help grow the DM team’s skills through sharing new ideas and educating the team
Contribute to the entrepreneurial spirit of the agency; working with other digital experts to brainstorm and develop new products and services
Kick ass daily #kad
Employer-match Simple IRA
Quarterly Profit Sharing Bonus
Upsell Commission
We believe our lives and careers are better when we’re doing good work with good people. So we try to live this daily through our culture, people and benefits including:
Remote office
Flexible paid time off
Retirement plan with company match
Paid parental leave
Your birthday = Your off day
Quarterly performance reviews
Opportunity to make a difference in our future
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Advertising Services
Referrals increase your chances of interviewing at Lead to Conversion by 2x
Get notified about new Marketing Strategist jobs in
Cleveland, OH .
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr