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Sony Honda Mobility of America

EV Sales & Customer Engagement Advisor (Mandarin–English Bilingual)

Sony Honda Mobility of America, Los Angeles, California, United States, 90079

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Compensation :

Competitive hourly pay ($30$45 / hr)

Confidentiality :

All applications will be handled in strict confidence.

Join Sony Honda Mobility of America Inc. Sony Honda Mobility of America Inc. is a proud subsidiary of Sony Honda Mobility Inc. a 50 / 50 joint venture between Sony and Honda headquartered in Tokyo Japan. Our American headquarters in Culver City California established in March 2023 is at the forefront of bringing the innovative electric vehicle AFEELA to the US market. AFEELA embodies the essence of FEEL creating an interactive relationship where people and mobility connect through advanced sensing and network technologies.

At Sony Honda Mobility of America we are dedicated to moving people through innovative solutions inspired by diversity. Join us in shaping the future of mobility with creativity technology and a commitment to excellence. Apply now to make a difference!

Position Summary Sony Honda Mobility of America (SHMA) is seeking a MandarinEnglish Bilingual EV Sales & Customer Engagement Specialist to join our AFEELA team in Los Angeles based out of Torrance CA. This customer-facing role is critical in delivering a premium end-to-end ownership journey from first interaction through purchase and long-term brand engagement.

You’ll take ownership of the full sales cycle while creating luxury-level experiences at our studios, roadshows, and events. Your fluency in both Mandarin and English will allow you to engage Mandarin-speaking customers seamlessly while ensuring alignment with English-speaking internal teams. Every interaction you lead will reflect AFEELAs innovation, hospitality, and brand excellence.

This opportunity is ideal for a proven sales closer with experience in premium automotive luxury retail or high-end technology and who is passionate about EVs and cross-cultural customer engagement.

Job Responsibilities

Conduct personalized product presentations, studio appointments, and test drives for customers in both Mandarin and English.

Manage the complete sales lifecycle: lead generation, needs assessment, proposals, negotiation, purchase coordination, delivery, and post-delivery follow-up.

Represent SHMA at customer studios, activations and roadshows ensuring all touchpoints deliver a luxury and culturally attuned experience.

Maintain accurate pipeline records and sales activities in the CRM; execute timely follow-ups and achieve personal sales/KPI targets.

Serve as a trusted AFEELA expert able to explain EV features, charging, and connected services clearly in both languages.

Drive customer loyalty through onboarding service coordination, check-ins and invitations to exclusive brand events.

Share Mandarin-speaking customer insights with cross-functional teams to improve sales strategies and brand experiences.

Contribute to the upkeep of studio and event spaces ensuring they are always presentation-ready.

High performers may be considered for lead-track opportunities including mentorship and elevated responsibilities.

Required Qualifications

25 years of success in premium automotive luxury retail or high-tech sales with a record of consistently meeting/exceeding targets.

Fluent in Mandarin and English both verbal and written; proven ability to explain complex technology across both languages.

Strong consultative sales skills and full-cycle experience (qualification, demo, test drive, close, delivery, follow-up).

Excellent communication, interpersonal and relationship-building skills.

Comfort working in a fast-paced startup environment including evenings, weekends and holidays as needed.

Frequent travel required across Southern California (Torrance, Beverly Hills, Culver City, San Diego) and occasional statewide travel.

Proficiency with CRM platforms and productivity tools (Microsoft Office / Google Workspace).

Valid driver’s license and clean driving record.

Preferred Qualifications

EV sales or direct-to-consumer automotive sales experience.

Background in luxury or premium experiential brands.

Experience with studio operations, customer roadshows or event activations.

Additional Details

Work Arrangement: Primarily on-site in Torrance CA with frequent travel to other California locations listed above.

Role Structure: We are considering full-time and part-time hires from the same candidate pool. Lead-track opportunities based on performance.

Visa Sponsorship: Not available for this position.

Confidentiality: Your application will be treated as strictly confidential.

Benefits

Comprehensive medical, dental and vision benefits

Flexible Working Policy

Paid parental leave

401k Program

Take What You Need time off policy with a minimum of 15 days off per year and holiday breaks

Yearly bonuses (subject to eligibility)

Company phone (subject to eligibility)

Company swag

A brand new laptop and monitor

Special discounts on Sony products

Learning and Development quarterly stipend

More to come!

The anticipated pay for this position is $30$45 per hour. This range does not include other compensation components or benefits that an individual may be eligible for. The actual rate offered depends on factors such as qualifications, years of relevant experience, unique skills, education / certifications and work location.

Sony Honda Mobility of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex (including pregnancy), gender, national origin, citizenship, ancestry, age, physical or mental disability, military status, veteran or disabled veteran status, sexual orientation, gender identity or expression, marital or family status, genetic information, medical condition or any other basis protected by applicable federal, state or local law, ordinance or regulation.

Disability Accommodation for Applicants Sony Honda Mobility of America provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests please contact us by email at Please indicate the position you are applying for.

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