Amazon
Entertainment & Content Marketing Operations Lead , Amazon XCM
Amazon, Santa Monica, California, United States, 90403
Entertainment & Content Marketing Operations Lead , Amazon XCM
Job ID: 3102771 | Amazon.com Services LLC
Amazon’s Cross Channel Marketing (XCM) team is seeking an experienced and detail-oriented Entertainment & Content (E&C) Marketing Operations Lead to drive operational excellence across Amazon’s branded entertainment and content marketing practice. This individual will partner closely with E&C and cross-functional stakeholders to invent, simplify, and scale mechanisms that enable the team to deliver innovative branded entertainment programs at speed and scale.
The ideal candidate will bring a strong mix of program management expertise and experience with internal creative teams or external creative agencies managing campaign workflows. They will be adept at building and refining processes, leading planning, budgeting, and resourcing and ensuring operational foundations are in place as the E&C practice grows.
This role requires impeccable organizational skills, a solutions-oriented mindset, and the ability to anticipate blockers before they arise. The right candidate will thrive in ambiguity, balance short-term priorities with long-term efficiency, and create clear processes that enable creative partners to focus on brand storytelling. They will also play a critical role in maintaining alignment with broader XCM operational processes and drive consistency across work streams.
The Entertainment & Content Marketing team within XCM supports brand building efforts for the Amazon and Prime brands, embedding the brand into entertainment content across traditional, streaming and digital platforms. We collaborate with a wide range of partners including streamers (Prime Video and external partners), creators, and production companies. Experience within the entertainment industry working with agents, managers, producers, ad sales, and key industry stakeholders is a plus.
To be successful, this person will be able to dive deep into workflows, build trust across internal teams and external partners, and communicate with clarity at all levels of leadership.
Key Job Responsibilities Entertainment & Content Operations
Audit and analyze internal operations, identifying opportunities for process improvement.
Prioritize a roadmap of operational changes that balance immediate needs with long-term efficiencies.
Drive weekly team meetings, ensuring projects remain on track and all stakeholders are aligned.
Manage the measurement workflow, ensuring assets are shared with XCMI on a quarterly basis.
Implement and oversee paid asset process for E&C, managing internal reviews and external stakeholders.
Resourcing, Roadmapping & Tracking
Resource and roadmap E&C projects requiring cross-functional support.
Implement and maintain automated project tracking systems to monitor E&C outputs and ensure visibility across leadership.
Agency Operations
Provide recommendations and inputs on staffing plans, resourcing, and agency scope.
Spearhead the annual agency review process, capturing learnings and implementing improvements.
Implement pre-production briefing calls with partners to align on brand guidelines and efficient asset capture.
Finance, Legal & PR
Own the E&C program budget: provide quarterly guidance to Finance and monthly updates to the team.
Submit all E&C marketing work for Finance, Legal, and PR approval, ensuring compliance with Amazon processes.
Manage contracts for all E&C marketing activities, including legal, business and finance approvals through proper Amazon tools and channels.
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience communicating results to senior leadership
Experience using Microsoft Excel to manipulate and analyze data
Preferred Qualifications
Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
Experience supporting digital or traditional entertainment campaigns (content integrations, branded series, etc.)
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on market location and may vary depending on knowledge, skills, and experience. Amazon is a total compensation company. Depending on the position offered, equity, sign-on payments, and other forms of compensation may be part of a total compensation package, in addition to a full range of medical, financial, and/or benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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Amazon’s Cross Channel Marketing (XCM) team is seeking an experienced and detail-oriented Entertainment & Content (E&C) Marketing Operations Lead to drive operational excellence across Amazon’s branded entertainment and content marketing practice. This individual will partner closely with E&C and cross-functional stakeholders to invent, simplify, and scale mechanisms that enable the team to deliver innovative branded entertainment programs at speed and scale.
The ideal candidate will bring a strong mix of program management expertise and experience with internal creative teams or external creative agencies managing campaign workflows. They will be adept at building and refining processes, leading planning, budgeting, and resourcing and ensuring operational foundations are in place as the E&C practice grows.
This role requires impeccable organizational skills, a solutions-oriented mindset, and the ability to anticipate blockers before they arise. The right candidate will thrive in ambiguity, balance short-term priorities with long-term efficiency, and create clear processes that enable creative partners to focus on brand storytelling. They will also play a critical role in maintaining alignment with broader XCM operational processes and drive consistency across work streams.
The Entertainment & Content Marketing team within XCM supports brand building efforts for the Amazon and Prime brands, embedding the brand into entertainment content across traditional, streaming and digital platforms. We collaborate with a wide range of partners including streamers (Prime Video and external partners), creators, and production companies. Experience within the entertainment industry working with agents, managers, producers, ad sales, and key industry stakeholders is a plus.
To be successful, this person will be able to dive deep into workflows, build trust across internal teams and external partners, and communicate with clarity at all levels of leadership.
Key Job Responsibilities Entertainment & Content Operations
Audit and analyze internal operations, identifying opportunities for process improvement.
Prioritize a roadmap of operational changes that balance immediate needs with long-term efficiencies.
Drive weekly team meetings, ensuring projects remain on track and all stakeholders are aligned.
Manage the measurement workflow, ensuring assets are shared with XCMI on a quarterly basis.
Implement and oversee paid asset process for E&C, managing internal reviews and external stakeholders.
Resourcing, Roadmapping & Tracking
Resource and roadmap E&C projects requiring cross-functional support.
Implement and maintain automated project tracking systems to monitor E&C outputs and ensure visibility across leadership.
Agency Operations
Provide recommendations and inputs on staffing plans, resourcing, and agency scope.
Spearhead the annual agency review process, capturing learnings and implementing improvements.
Implement pre-production briefing calls with partners to align on brand guidelines and efficient asset capture.
Finance, Legal & PR
Own the E&C program budget: provide quarterly guidance to Finance and monthly updates to the team.
Submit all E&C marketing work for Finance, Legal, and PR approval, ensuring compliance with Amazon processes.
Manage contracts for all E&C marketing activities, including legal, business and finance approvals through proper Amazon tools and channels.
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience communicating results to senior leadership
Experience using Microsoft Excel to manipulate and analyze data
Preferred Qualifications
Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
Experience supporting digital or traditional entertainment campaigns (content integrations, branded series, etc.)
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on market location and may vary depending on knowledge, skills, and experience. Amazon is a total compensation company. Depending on the position offered, equity, sign-on payments, and other forms of compensation may be part of a total compensation package, in addition to a full range of medical, financial, and/or benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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