Capital One
Market Research Principal Associate - Consumer Insights
Capital One, Mc Lean, Virginia, us, 22107
Market Research Principal Associate - Consumer Insights
Capital One is seeking a Market Research Principal Associate to join our Consumer Insights team. This group provides consumer insights that inform products, services, experiences and marketing strategies for our credit card business, including both acquiring new card customers and engaging existing customers.
The ideal candidate for this role is:
Curious: A passionate advocate for the consumer - someone who loves understanding people, their attitudes, needs, and behaviors
Rigorous: Grounded in market research fundamentals - understands what is required to get quality insights
Results-oriented: Can assess when and how to make tradeoffs between speed and quality
Hands on with data: Ability to manipulate and utilize both internal and external data to pinpoint new areas for learning, develop research plans, refine methodologies, and enhance final analysis
Well-rounded from a disciplinary perspective: Experienced in leveraging diverse methodologies-including various forms of qualitative, quantitative, and advanced analytics-to address complex business questions
Organized: Can drive projects to completion, manage project timelines, prioritize across multiple project needs, and effectively coordinate with third-party vendors
A storyteller: Comfortable packaging and presenting insights in a compelling way
Influential: Able to effectively impact the thinking of internal clients
A great teammate: Brings a positive attitude and is resilient in the face of challenges
In this role you will develop impactful insights that drive strategy and decision making. To do this you will:
Lead research to support product development and go-to-market strategies and tactics, including the optimization of marketing communications prior to in-market testing
Maintain a network with internal partners to identify and prioritize research needs (including developing and managing learning agendas)
Creatively integrate primary research, customer data, secondary sources, and marketplace intelligence in analyses
Proactively identify knowledge gaps and strategically sell in proposed research to key stakeholders across the organization
Leverage a network of research suppliers to execute studies, and employ DIY approaches
Present insights to business partners and senior leadership that drive business decisions
Basic Qualifications
Bachelor's Degree or Military Experience
At least 5 years of experience in a marketing research or consumer insights role on the vendor or corporate side, with experience planning, executing, and analyzing both qualitative and quantitative studies
At least 3 years of experience serving a client-facing project lead for market research studies
Preferred Qualifications
Experience working in financial services
Experience with DIY survey software
Experience with SQL, Tableau, SPSS or STATA
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
McLean, VA: $117,300 - $133,900 for Principal Associate, Market Research
New York, NY: $128,000 - $146,100 for Principal Associate, Market Research
Richmond, VA: $106,700 - $121,700 for Principal Associate, Market Research
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days. No agencies please.
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com.
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The ideal candidate for this role is:
Curious: A passionate advocate for the consumer - someone who loves understanding people, their attitudes, needs, and behaviors
Rigorous: Grounded in market research fundamentals - understands what is required to get quality insights
Results-oriented: Can assess when and how to make tradeoffs between speed and quality
Hands on with data: Ability to manipulate and utilize both internal and external data to pinpoint new areas for learning, develop research plans, refine methodologies, and enhance final analysis
Well-rounded from a disciplinary perspective: Experienced in leveraging diverse methodologies-including various forms of qualitative, quantitative, and advanced analytics-to address complex business questions
Organized: Can drive projects to completion, manage project timelines, prioritize across multiple project needs, and effectively coordinate with third-party vendors
A storyteller: Comfortable packaging and presenting insights in a compelling way
Influential: Able to effectively impact the thinking of internal clients
A great teammate: Brings a positive attitude and is resilient in the face of challenges
In this role you will develop impactful insights that drive strategy and decision making. To do this you will:
Lead research to support product development and go-to-market strategies and tactics, including the optimization of marketing communications prior to in-market testing
Maintain a network with internal partners to identify and prioritize research needs (including developing and managing learning agendas)
Creatively integrate primary research, customer data, secondary sources, and marketplace intelligence in analyses
Proactively identify knowledge gaps and strategically sell in proposed research to key stakeholders across the organization
Leverage a network of research suppliers to execute studies, and employ DIY approaches
Present insights to business partners and senior leadership that drive business decisions
Basic Qualifications
Bachelor's Degree or Military Experience
At least 5 years of experience in a marketing research or consumer insights role on the vendor or corporate side, with experience planning, executing, and analyzing both qualitative and quantitative studies
At least 3 years of experience serving a client-facing project lead for market research studies
Preferred Qualifications
Experience working in financial services
Experience with DIY survey software
Experience with SQL, Tableau, SPSS or STATA
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
McLean, VA: $117,300 - $133,900 for Principal Associate, Market Research
New York, NY: $128,000 - $146,100 for Principal Associate, Market Research
Richmond, VA: $106,700 - $121,700 for Principal Associate, Market Research
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days. No agencies please.
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com.
#J-18808-Ljbffr