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Barclays Bank US

CoBrand Acquisition Strategy

Barclays Bank US, Wilmington, Delaware, us, 19894

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Overview CoBrand Business Card Acquisition Strategy VP

at Barclays Bank US. Step into the role of CoBrand Business Card Acquisition Strategy VP at Barclays. You will play a pivotal role that will shape the future of our business card portfolio. This position will drive strategy across all existing and future co-branded business card products, with a sharp focus on acquisition, credit underwriting, and bureau optimization. You’ll lead efforts that enhance bureau reporting, streamline underwriting for both Sole Proprietors and Non-Sole Proprietors, and ensure our acquisition strategy is both data-driven and partner-aligned. If you’re passionate about small business growth, credit innovation, and strategic influence, this is your seat at the table. Location: Wilmington, DE.

Responsibilities

Drive strategy across existing and future co-branded business card products with focus on acquisition, underwriting, and bureau optimization.

Lead efforts to enhance bureau reporting and streamline underwriting for Sole Proprietors and Non-Sole Proprietors.

Ensure the acquisition strategy is data-driven and aligned with partner needs.

Accountabilities

Identification and extraction of relevant data from various internal and external sources.

Performing sensitivity analysis and scenario planning.

Monitoring and evaluation of the performance of existing models.

Development and implementation of data quality control procedures.

Building and validation of quantitative models to support decision-making across different business areas.

Qualifications

Experience in business card acquisition strategy

Deep expertise in credit underwriting, especially for small business applicants

Proven success in managing co-branded or partnership card programs

Ample understanding of credit bureau data and reporting mechanisms

Preferred Skills

Exceptional strategic thinking, analytical skills, and executive communication

Familiarity with alternative data sources and fintech underwriting platforms

Experience working with Equifax, Experian, TransUnion, and other bureau partners

Barclays Values and Mindset All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Seniority level

Executive

Employment type

Full-time

Job function

Other

Industries

Banking and Financial Services

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