Gray Television
DIRECTOR OF POLITICAL DATA AND ANALYTICS (REMOTE/USA) - GDM
Gray Television, Atlanta, Georgia, United States, 30383
About Gray Media
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top‑rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. The portfolio includes 77 markets with the top‑rated television station and 100 markets with the first and/or second‑highest‑rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV households. Gray also owns Gray Digital Media, a full‑service digital agency, and other media properties such as video production companies Raycom Sports, Tupelo Media Group, PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
Benefits We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:
Comprehensive Medical (Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer‑paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit‑sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO
Focus on Caring
Salary and Work Hours $90,000 – $110,000 annually.
Shift and Schedule: Mon. – Fri. (or at Manager's Discretion).
Job Type: Full‑Time.
Job Summary Gray Media is seeking a strategic and innovative Director of Political Data & Insights to own the end‑to‑end use of first‑party and third‑party data in driving customer acquisition, engagement, retention, and advertising performance. The candidate will develop and execute data‑enabled marketing strategies that bridge analytics, technology, and creative execution—turning insights into measurable business results for both audience and advertisers.
Duties & Responsibilities
Own the development and execution of political marketing strategies, leveraging first‑party (CRM, transactional, behavioral) and third‑party data sources. Join strategic calls with sales teams and key clients to present insights, campaign performance results, and optimization recommendations.
Manage relationships with external data providers and technology partners.
Collaborate with sales teams to identify and activate high‑value audience segments for digital advertising campaigns.
Develop and manage marketing attribution models to measure the impact of campaigns.
Partner with content teams to analyze viewer and reader engagement, optimize content placement, and enhance audience retention.
Design and maintain dashboards and reporting tools that provide actionable insights to sales, marketing, and editorial leadership.
Monitor digital consumption patterns to uncover trends and opportunities for audience growth.
Ensure compliance with applicable data privacy and protection laws in all analytics, targeting, and audience activation processes.
Qualifications / Requirements
Bachelor’s degree in Data Science, Marketing Analytics, Statistics, or relevant work experience.
5+ years of experience in digital analytics, targeting, or advertiser data solutions for a media company, agency, or AdTech company.
Proficiency in SQL, Python, R, or business intelligence tools such as Tableau, Looker, or Google Data Studio.
Experience with CDPs, DMPs, and DSPs for digital audience activation.
Excellent communication skills with the ability to turn data insights into clear, actionable strategies.
Strong organizational and project management skills with the ability to work across departments.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, type in the job title, station call letters, or click on "apply now," upload your resume, cover letter, and references.
Current employees who are interested in this position can apply through the Gray‑TV UltiPro self‑service portal.
GDM‑TV/Gray Media is a drug‑free company.
Equal Employment Opportunity Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, recall, transfer, leave of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Benefits We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:
Comprehensive Medical (Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer‑paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit‑sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO
Focus on Caring
Salary and Work Hours $90,000 – $110,000 annually.
Shift and Schedule: Mon. – Fri. (or at Manager's Discretion).
Job Type: Full‑Time.
Job Summary Gray Media is seeking a strategic and innovative Director of Political Data & Insights to own the end‑to‑end use of first‑party and third‑party data in driving customer acquisition, engagement, retention, and advertising performance. The candidate will develop and execute data‑enabled marketing strategies that bridge analytics, technology, and creative execution—turning insights into measurable business results for both audience and advertisers.
Duties & Responsibilities
Own the development and execution of political marketing strategies, leveraging first‑party (CRM, transactional, behavioral) and third‑party data sources. Join strategic calls with sales teams and key clients to present insights, campaign performance results, and optimization recommendations.
Manage relationships with external data providers and technology partners.
Collaborate with sales teams to identify and activate high‑value audience segments for digital advertising campaigns.
Develop and manage marketing attribution models to measure the impact of campaigns.
Partner with content teams to analyze viewer and reader engagement, optimize content placement, and enhance audience retention.
Design and maintain dashboards and reporting tools that provide actionable insights to sales, marketing, and editorial leadership.
Monitor digital consumption patterns to uncover trends and opportunities for audience growth.
Ensure compliance with applicable data privacy and protection laws in all analytics, targeting, and audience activation processes.
Qualifications / Requirements
Bachelor’s degree in Data Science, Marketing Analytics, Statistics, or relevant work experience.
5+ years of experience in digital analytics, targeting, or advertiser data solutions for a media company, agency, or AdTech company.
Proficiency in SQL, Python, R, or business intelligence tools such as Tableau, Looker, or Google Data Studio.
Experience with CDPs, DMPs, and DSPs for digital audience activation.
Excellent communication skills with the ability to turn data insights into clear, actionable strategies.
Strong organizational and project management skills with the ability to work across departments.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, type in the job title, station call letters, or click on "apply now," upload your resume, cover letter, and references.
Current employees who are interested in this position can apply through the Gray‑TV UltiPro self‑service portal.
GDM‑TV/Gray Media is a drug‑free company.
Equal Employment Opportunity Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, recall, transfer, leave of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr