Abraham Baldwin Agricultural College
Marketing Coordinator
Abraham Baldwin Agricultural College, Tifton, Georgia, United States, 31794
Job Title:
Marketing Coordinator
Location:
Tifton, GA
Regular/Temporary:
Regular
Full/Part Time:
Full-Time
Job ID:
291760
Position Summary The Marketing Coordinator is responsible for engaging the ABAC community and external audiences through creative, strategic digital storytelling across social media, the institutional website, and other platforms. Working with the Office of Marketing and Communications, this position produces high-quality digital content, analyzes performance metrics, and drives strategies that strengthen ABAC’s visibility, reputation, and brand integrity.
Primary Responsibilities
Manage ABAC’s official social media accounts through the creation, production, and distribution of digital content.
Utilize social media management tools to plan, schedule, and monitor posts and advertising campaigns.
Write feature stories, press releases, and promotional content for web, print, and digital media.
Design marketing materials including flyers, brochures, and digital graphics for use across print and online channels.
Assist with website updates and digital campaigns to ensure timely, accurate, and engaging content.
Capture and edit photography and videography to highlight campus life, academics, and events.
Uphold and protect the ABAC brand by ensuring consistent messaging, tone, and visual identity across all platforms.
Collaborate with departments, students, and campus organizations to create on‑brand, high‑quality content that aligns with ABAC’s communication standards.
Support marketing projects and college events as needed, including coverage and promotion.
Monitor analytics to assess engagement, reach, and performance, and provide insights for improving digital strategies.
Stay informed about campus happenings, current trends, and emerging digital media tools.
Ensure all content meets accessibility standards and reflects the diversity and inclusivity of the ABAC community.
This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties or responsibilities as deemed necessary by management.
Position Requirements
Knowledge of social media best practices, including engagement, audience segmentation, tone, and platform strategy.
Experience with photography and videography equipment and software for editing and content creation (Adobe Creative Suite preferred).
Strong understanding of brand management and the importance of maintaining institutional reputation through digital presence.
Excellent verbal and written communication skills.
Outgoing, creative, and communicative personality with strong interpersonal skills.
Ability to work collaboratively with departments and students to achieve project goals.
Strong organizational skills and the ability to manage multiple projects and deadlines.
Proven ability to write creative, engaging, and persuasive copy.
Occasional evening and weekend work required.
Required Qualifications
Bachelors degree in marketing, communications, public relations, or a related field required.
Two years of relevant work experience preferred.
Experience with photography, videography, and/or graphic design preferred.
USG Core Values The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.
Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.
Equal Employment Opportunity Abraham Baldwin Agricultural College (ABAC) does not discriminate on the basis of race, color, national origin, gender or sex, disability, religion, age, veteran status, or genetic information in its programs and activities, including admissions and employment, as required by Title IX of the Education Amendments of 1972, the Americans with Disabilities Act of 1990 and changes made by the ADA Amendments Act of 2008, Section 504 of the Rehabilitation Act of 1973, Titles VI and VII of the Civil Rights Act of 1964, the Age Discrimination Act of 1975, and other applicable statutes, regulations, and USG and ABAC policies. For questions or more detailed information, please contact Abraham Baldwin Agricultural College’s Human Resources Office at (229) 391-4887.
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Marketing Coordinator
Location:
Tifton, GA
Regular/Temporary:
Regular
Full/Part Time:
Full-Time
Job ID:
291760
Position Summary The Marketing Coordinator is responsible for engaging the ABAC community and external audiences through creative, strategic digital storytelling across social media, the institutional website, and other platforms. Working with the Office of Marketing and Communications, this position produces high-quality digital content, analyzes performance metrics, and drives strategies that strengthen ABAC’s visibility, reputation, and brand integrity.
Primary Responsibilities
Manage ABAC’s official social media accounts through the creation, production, and distribution of digital content.
Utilize social media management tools to plan, schedule, and monitor posts and advertising campaigns.
Write feature stories, press releases, and promotional content for web, print, and digital media.
Design marketing materials including flyers, brochures, and digital graphics for use across print and online channels.
Assist with website updates and digital campaigns to ensure timely, accurate, and engaging content.
Capture and edit photography and videography to highlight campus life, academics, and events.
Uphold and protect the ABAC brand by ensuring consistent messaging, tone, and visual identity across all platforms.
Collaborate with departments, students, and campus organizations to create on‑brand, high‑quality content that aligns with ABAC’s communication standards.
Support marketing projects and college events as needed, including coverage and promotion.
Monitor analytics to assess engagement, reach, and performance, and provide insights for improving digital strategies.
Stay informed about campus happenings, current trends, and emerging digital media tools.
Ensure all content meets accessibility standards and reflects the diversity and inclusivity of the ABAC community.
This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties or responsibilities as deemed necessary by management.
Position Requirements
Knowledge of social media best practices, including engagement, audience segmentation, tone, and platform strategy.
Experience with photography and videography equipment and software for editing and content creation (Adobe Creative Suite preferred).
Strong understanding of brand management and the importance of maintaining institutional reputation through digital presence.
Excellent verbal and written communication skills.
Outgoing, creative, and communicative personality with strong interpersonal skills.
Ability to work collaboratively with departments and students to achieve project goals.
Strong organizational skills and the ability to manage multiple projects and deadlines.
Proven ability to write creative, engaging, and persuasive copy.
Occasional evening and weekend work required.
Required Qualifications
Bachelors degree in marketing, communications, public relations, or a related field required.
Two years of relevant work experience preferred.
Experience with photography, videography, and/or graphic design preferred.
USG Core Values The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.
Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.
Equal Employment Opportunity Abraham Baldwin Agricultural College (ABAC) does not discriminate on the basis of race, color, national origin, gender or sex, disability, religion, age, veteran status, or genetic information in its programs and activities, including admissions and employment, as required by Title IX of the Education Amendments of 1972, the Americans with Disabilities Act of 1990 and changes made by the ADA Amendments Act of 2008, Section 504 of the Rehabilitation Act of 1973, Titles VI and VII of the Civil Rights Act of 1964, the Age Discrimination Act of 1975, and other applicable statutes, regulations, and USG and ABAC policies. For questions or more detailed information, please contact Abraham Baldwin Agricultural College’s Human Resources Office at (229) 391-4887.
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