Director, Event Marketing

NASCAR seeks a talented professional to join in the position of Director, Event Marketing, based at Homestead-Miami Speedway.Director, Event Marketing is involved in the development and execution of promotional campaigns to increase awareness, maximize ticket sales, and support best-in-class guest experience at NASCAR-owned tracks in the Southeastern region (Homestead-Miami Speedway, Daytona International Speedway, Talladega Superspeedway) with a primary focus on Homestead-Miami Speedway and the South Florida market. This role works closely with Track Leadership and central functions as the local market expert, informing marketing plans to advance the growth of tracks and core motorsports events. **Duties include but are not limited to:** Initiate marketing and promotional event plan documents, and work with all regional and central functions on accountability for delivering critical deliverables of integrated plan. Align internal/external stakeholders around event-specific marketing plans, goals, and objectivesCollaborate with central marketing teams to plan, manage and execute driver and team event promotion plans, which may include in-market events and track appearances to enhance the fan experiencePartner with and support Event and Guest Experience teams to enhance the event experience and build out weekend content and programming. Activate onsite event experience plans for event weekends for assigned tracks **Supervisory Responsibilities** Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities may include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. **Required skills / experience:** Bachelor's degree from four-year college or university, 5-7 years of related experience and/or training in sports/entertainment event marketing or communications; or equivalent combination of education and experience.Bilingual (English to Spanish) verbal and written proficiency is a requirement. Ability to read, analyze, and interpret complex documents. Ability to write and prepare presentations for internal and external audiences. Effective at giving persuasive presentations on complex topics to senior management, industry audiences.Proficient in all company-provided software, including Tableau. Advanced Excel and PowerPoint skills required. Knowledge of Adobe Creative Suite (Cloud Creative) a plus.### Visit NASCAR CareersFor more information on working for NASCAR, including benefits, career development and our company values, visitWe offer a wide range of career opportunities within our family of companies. We invite anyone who is interested in a career with us to sign in or create a

to set up job alerts and to be notified when more job opportunities that interest you become available. #J-18808-Ljbffr