Cadence Bank
Director of Wealth Content Strategy and Communications
Cadence Bank, Atlanta, Georgia, United States, 30383
Director of Wealth Content Strategy and Communications
Join to apply for the
Director of Wealth Content Strategy and Communications
role at
Cadence Bank Director of Wealth Content Strategy and Communications
1 day ago Be among the first 25 applicants Join to apply for the
Director of Wealth Content Strategy and Communications
role at
Cadence Bank Responsible for developing the strategy, narrative and execution of all client communications for the Asset Management & Trust team. Reporting to the President of Asset Management & Trust, this leader will collaborate with our investment team, market leaders, and client advisors to develop and deliver content that supports our strategic goals and targeted client experience.
The Head of Wealth Content Strategy and Communications will also own key internal communications and ensuring advisors understand the communication strategy and targeted outcomes.
Primary Responsibilities
Working across client channels and segments, identify opportunities or situations for client communication engagement, determining target audience/impact and manage all aspects of implementation.
Develop communications in a strategic and thoughtful manner, with the goal of optimizing client and sales team experience as well as the realization of targeted outcomes.
Lead development of content needed to drive lead generation and engagement tactics within marketing campaigns built to drive the firm’s strategic goals
Partner with client-facing business leaders, investment teams, and marketing in the development and execution of content and client communications aligned to business and campaign goals.
Partner with sales team management to understand significant client feedback and generate compelling ideas for content that aligns to business goals and highlights the value and differentiators of our offering.
Develop strong relationships with our investment experts, product managers, sales leaders and compliance team to aid smooth execution
Ensure all content aligns with our brand and value proposition, ensuring attention-grabbing narratives that create memorable, lasting awareness.
Keep abreast of developments in financial markets to ensure that content is relevant for our target audience.
Education And Experience Required
Bachelor’s degree, preferably in finance, marketing, journalism or other writing-focused areas of study.
8+ years of experience in content marketing and investment thought leadership writing for an investment manager
Exceptional interpersonal skills and ability to influence senior stakeholders in relation to content marketing strategy and best practices. Demonstrated experience collaborating with senior stakeholders across marketing, investments, sales and product teams.
Strong technical understanding of financial markets, investment products and data sets and economic concepts
Excellent editorial judgment to ensure appropriate content and messaging for external audiences, coupled with the skill to transform technical concepts into simple, clear, concise content that resonates with the audience.
Qualifications
Education
Required
Bachelors or better
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
None Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing, Public Relations, and Writing/Editing Industries Banking Referrals increase your chances of interviewing at Cadence Bank by 2x Get notified about new Content Director jobs in
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Join to apply for the
Director of Wealth Content Strategy and Communications
role at
Cadence Bank Director of Wealth Content Strategy and Communications
1 day ago Be among the first 25 applicants Join to apply for the
Director of Wealth Content Strategy and Communications
role at
Cadence Bank Responsible for developing the strategy, narrative and execution of all client communications for the Asset Management & Trust team. Reporting to the President of Asset Management & Trust, this leader will collaborate with our investment team, market leaders, and client advisors to develop and deliver content that supports our strategic goals and targeted client experience.
The Head of Wealth Content Strategy and Communications will also own key internal communications and ensuring advisors understand the communication strategy and targeted outcomes.
Primary Responsibilities
Working across client channels and segments, identify opportunities or situations for client communication engagement, determining target audience/impact and manage all aspects of implementation.
Develop communications in a strategic and thoughtful manner, with the goal of optimizing client and sales team experience as well as the realization of targeted outcomes.
Lead development of content needed to drive lead generation and engagement tactics within marketing campaigns built to drive the firm’s strategic goals
Partner with client-facing business leaders, investment teams, and marketing in the development and execution of content and client communications aligned to business and campaign goals.
Partner with sales team management to understand significant client feedback and generate compelling ideas for content that aligns to business goals and highlights the value and differentiators of our offering.
Develop strong relationships with our investment experts, product managers, sales leaders and compliance team to aid smooth execution
Ensure all content aligns with our brand and value proposition, ensuring attention-grabbing narratives that create memorable, lasting awareness.
Keep abreast of developments in financial markets to ensure that content is relevant for our target audience.
Education And Experience Required
Bachelor’s degree, preferably in finance, marketing, journalism or other writing-focused areas of study.
8+ years of experience in content marketing and investment thought leadership writing for an investment manager
Exceptional interpersonal skills and ability to influence senior stakeholders in relation to content marketing strategy and best practices. Demonstrated experience collaborating with senior stakeholders across marketing, investments, sales and product teams.
Strong technical understanding of financial markets, investment products and data sets and economic concepts
Excellent editorial judgment to ensure appropriate content and messaging for external audiences, coupled with the skill to transform technical concepts into simple, clear, concise content that resonates with the audience.
Qualifications
Education
Required
Bachelors or better
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
None Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing, Public Relations, and Writing/Editing Industries Banking Referrals increase your chances of interviewing at Cadence Bank by 2x Get notified about new Content Director jobs in
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Atlanta, GA $146,000.00-$183,333.33 2 weeks ago Chief Marketing and Communications Officer- Winship Cancer Institute
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Atlanta, GA $119,510.00-$163,500.00 1 day ago Atlanta, GA $108,012.00-$120,153.00 3 days ago Surgery Scheduler - Orthopedics & Sports Medicine
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Atlanta, GA $160,000.00-$230,000.00 2 days ago Atlanta, GA $146,490.00-$200,400.00 1 week ago Wellness Message Curator - Marketing Position
Director of Innovation Ecosystem Development
Atlanta, GA $99,385.00-$124,232.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr