Virginia
Assistant Director of Primary Giving - Direct Marketing
Virginia, Richmond, Virginia, United States, 23214
Welcome to Virginia Commonwealth University (VCU)... a world unlike any other. We combine learning, research, creativity, service and discovery with a commitment to inclusive excellence. Ranked by U.S. News as one of the 30 “most innovative” public universities in the country, VCU is a premier, urban, public research university home to multiple nationally ranked programs. Here, your success is supported, and your career can thrive. VCU offers a generous leave package, career paths for advancement, competitive pay and mission-driven work. We advance a conscientious drive to support a climate where excellence and success for all people are valued and differences are celebrated. Together, we can be unstoppable.
The mission of VCU’s Office of Development and Alumni Relations (DAR) is to maximize philanthropic support by engaging stakeholders with our institution working in partnership with all VCU schools, programs and campuses as one development and alumni relations community and implementing the best practices and efficient strategies to achieve a comprehensive development program.
The Primary Giving team supports VCU’s mission and financial sustainability through effective donor engagement, relationship building, portfolio activation and leadership annual giving fundraising. Their core focus is to cultivate and maintain a broad base of support from donors who contribute regularly at levels below the major gift threshold. The team employs strategically planned and coordinated campaigns, utilizing a variety of channels, messages, and approaches to connect with donors, including omni-channel direct marketing campaigns, direct solicitation, volunteer management, and giving days.
Reporting to the Executive Director of Primary Giving, the Assistant Director is responsible for developing and executing strategic, segmented multi-channel direct response fundraising campaigns for VCU. This role leads content and segmentation strategy for appeals and other primary giving projects, collaborating closely with colleagues across campus to drive donor acquisition, retention, and upgrades through data-informed outreach.
This is a pooled posting for two Assistant Directors of Primary Giving - Direct Marketing, with one role focusing on university-wide and society efforts and the other on acquisition projects and affinity groups.
As the Assistant Director of Primary Giving - Direct Marketing, you will:
Develop content strategy for primary giving appeals and renewal efforts Develop segmentation strategies based on primary giving priorities Assist in the design, production, and deployment of fundraising materials Collaborate with the Primary Giving team to translate messaging into effective digital assets and ensure accurate delivery Oversee calendar planning and execution of segmented campaigns Collaborate with Strategic Marketing & Engagement to ensure coordinated messaging across all donor-facing channels Analyze campaign performance and test messaging, frequency, and formats Assist in market research and data analysis Serve as a project manager tasked with increasing philanthropic support to VCU through print, digital, text, and emerging technologies Utilize project management tools and software to manage communications and deliverables with partners to ensure timelines are met Compile and distribute print communications in conjunction with external vendors Coordinate production with internal partners including writers, graphic designers, and data teams to ensure on-time delivery Manage vendor relationships Track, review, and report campaign results to leadership and partners Collaborate with team members to review and analyze project results and make strategic recommendations Provide excellent customer service to constituents and partners Assist in developing and implementing A/B testing strategies to optimize fundraising results Coordinate with team members on audience segmentation and solicitation updates Work with team on content and format that adhere to primary giving best practices
As a team member, you will: Maintain professional relationships within the team and across DAR and VCU Establish and maintain effective internal partnerships Contribute to DAR’s innovative initiatives Align your values with DAR’s core purpose and values
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The mission of VCU’s Office of Development and Alumni Relations (DAR) is to maximize philanthropic support by engaging stakeholders with our institution working in partnership with all VCU schools, programs and campuses as one development and alumni relations community and implementing the best practices and efficient strategies to achieve a comprehensive development program.
The Primary Giving team supports VCU’s mission and financial sustainability through effective donor engagement, relationship building, portfolio activation and leadership annual giving fundraising. Their core focus is to cultivate and maintain a broad base of support from donors who contribute regularly at levels below the major gift threshold. The team employs strategically planned and coordinated campaigns, utilizing a variety of channels, messages, and approaches to connect with donors, including omni-channel direct marketing campaigns, direct solicitation, volunteer management, and giving days.
Reporting to the Executive Director of Primary Giving, the Assistant Director is responsible for developing and executing strategic, segmented multi-channel direct response fundraising campaigns for VCU. This role leads content and segmentation strategy for appeals and other primary giving projects, collaborating closely with colleagues across campus to drive donor acquisition, retention, and upgrades through data-informed outreach.
This is a pooled posting for two Assistant Directors of Primary Giving - Direct Marketing, with one role focusing on university-wide and society efforts and the other on acquisition projects and affinity groups.
As the Assistant Director of Primary Giving - Direct Marketing, you will:
Develop content strategy for primary giving appeals and renewal efforts Develop segmentation strategies based on primary giving priorities Assist in the design, production, and deployment of fundraising materials Collaborate with the Primary Giving team to translate messaging into effective digital assets and ensure accurate delivery Oversee calendar planning and execution of segmented campaigns Collaborate with Strategic Marketing & Engagement to ensure coordinated messaging across all donor-facing channels Analyze campaign performance and test messaging, frequency, and formats Assist in market research and data analysis Serve as a project manager tasked with increasing philanthropic support to VCU through print, digital, text, and emerging technologies Utilize project management tools and software to manage communications and deliverables with partners to ensure timelines are met Compile and distribute print communications in conjunction with external vendors Coordinate production with internal partners including writers, graphic designers, and data teams to ensure on-time delivery Manage vendor relationships Track, review, and report campaign results to leadership and partners Collaborate with team members to review and analyze project results and make strategic recommendations Provide excellent customer service to constituents and partners Assist in developing and implementing A/B testing strategies to optimize fundraising results Coordinate with team members on audience segmentation and solicitation updates Work with team on content and format that adhere to primary giving best practices
As a team member, you will: Maintain professional relationships within the team and across DAR and VCU Establish and maintain effective internal partnerships Contribute to DAR’s innovative initiatives Align your values with DAR’s core purpose and values
#J-18808-Ljbffr