Product Marketing Manager

IANS divides sales enablement responsibilities between Sales (Sales Training) and Marketing (Product Marketing). The Product Marketing function at IANS supports Sales, and includes competitive and positioning materials, which is the main function of this role. JOB DESCRIPTION *2 days on site in Boston required (hybrid) The Marketing team at IANS is looking for a strategic and results-driven Product Marketing Manager to support go-to-market efforts. In this role, you will be responsible for defining product positioning, messaging, and differentiation, driving demand and adoption through compelling content, and sales enablement. This is a highly collaborative role with visibility across multiple functions, including Product, Sales and Revenue Operations. Responsibilities Craft clear, compelling messaging and value propositions based on deep understanding of the cybersecurity landscape, buyer personas, and competitive differentiators. Partner closely with Product to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally. Plan and execute product launches and feature releases. Work with the content marketing team on product-related PR, high-quality whitepapers, blog posts, videos, and campaign materials. Equip the sales team with tools, battle cards, talk tracks, email templates and competitive intelligence to close deals more effectively. Support and integrate product value prop messaging into sales enablement tools Create content for user personas, including customer success stories, to highlight the value of our solutions. Monitor market trends, customer insights, and competitor movements to inform strategy and product direction. Create and maintain competitive materials. Reporting & Analytics: Report and provide insights on Sales Enablement to improve lead conversion rates & efficiency for the Sales team. Monitor use of sales enablement collateral and tools, and % of Sales team using, to identify what is resonating and what needs to be adjusted. Qualifications: 5+ years of product marketing or related experience in B2B technology, preferably in cybersecurity, or advisory services. Strong understanding of cybersecurity products, market trends, threat landscape, and buyer needs (e.g., CISOs, SecOps, CIO). Excellent verbal and written communication skills, with experience creating impactful content for technical and business audiences. Proven ability to collaborate cross-functionally and manage multiple projects in a fast-paced environment. Strong analytical mindset and data-driven decision-making. Familiarity with tools like Salesforce, Allego, and Outreach. Create a Job Alert Interested in building your career at IANS? Get future opportunities sent straight to your email. Apply for this job

* indicates a required field First Name * Last Name * Preferred First Name Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Do you require sponsorship now or in the future to work in the United States? Select... Are you comfortable working a hybrid schedule? This will include at least 2 days per week, on site in the Boston Government Center office. Select...

#J-18808-Ljbffr