Intuit
Staff Mid-Market Field Marketing Manager
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Staff Mid-Market Field Marketing Manager
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Intuit Staff Mid-Market Field Marketing Manager
2 days ago Be among the first 25 applicants Join to apply for the
Staff Mid-Market Field Marketing Manager
role at
Intuit Get AI-powered advice on this job and more exclusive features. Overview
We are seeking an exceptionally-driven and detail-oriented Events Manager, Mid-Market to play a critical execution role in bringing our mid-market event strategies to life. You will be crucial in delivering significant business outcomes for Intuit Enterprise Suite, Money Services, and Workforce Services, all in service of Overview
We are seeking an exceptionally-driven and detail-oriented Events Manager, Mid-Market to play a critical execution role in bringing our mid-market event strategies to life. You will be crucial in delivering significant business outcomes for Intuit Enterprise Suite, Money Services, and Workforce Services, all in service of
delivering unparalleled benefit and prosperity
for our mid-market customers. This is a high-impact, national role responsible for the end-to-end execution and management of our crucial mid-market event programs.
Operating within Intuit's robust marketing ecosystem, you will translate mid-market event strategies into impactful, flawlessly executed brand experiences. You will collaborate with Intuit’s Creative Studio team, leveraging their expertise in brand narrative, experiential marketing, and event production to ensure a cohesive and impactful presence for the mid-market.
You will act as a key contributor to various internal teams, driving the operational aspects of our event presence to optimize overall impact. If you are a results-driven professional with a proven track record of successful event execution in dynamic environments, and are excited by the prospect of bringing truly impactful experiences to life for mid-market businesses, we encourage you to apply.
What you'll bring
8-10 years of progressive experience in events marketing, with focus on B2B mid-market audiences. Proven track record of success in developing and executing event strategies that deliver measurable business outcomes, specifically lead generation and revenue attribution, in new or evolving business segments, always rooted in a deep understanding of customer needs and a passion for their success. Demonstrated ability to drive results in a complex, cross-functional environment, acting as a collaborative partner and a key contributor to event success, with the customer's perspective driving collaboration. Strong analytical skills with a good understanding of event performance tracking and the ability to leverage data to inform operational improvements. Experience with a wide range of event types, including webinars, virtual summits, in-person conferences, field events, trade shows, and ABM events. Strong communication and organizational skills, with the ability to manage multiple projects simultaneously and articulate operational details effectively. A "Stronger Together" mindset, demonstrating a natural inclination towards collaboration, fostering partnerships, and achieving collective success, all to better serve our customers. Strong understanding of the mid-market landscape and the unique needs of businesses with $2.5M - $10M+ revenue, with a desire to help them prosper. Strong familiarity with key marketing and event technology platforms for marketing automation and event management.
How you will lead
Program strategy and execution: As strategy lead, you will manage the end-to-end execution of specific mid-market events and programs throughout the calendar year, ensuring strategic alignment translates into flawless experiences that truly benefits our customers. Cross-Channel Strategy and Orchestration: Provide strategic oversight and act as a central connector for a diverse range of mid-market-focused events, including webinars, customer councils, Accountant-focused events, Sales Field Events, Industry Trade Shows, Account-Based Marketing (ABM) events, Partner-led Trade events, and Education events, & major company events like Intuit Connect. Outcome-Driven Planning: Define clear event goals, KPIs, and success metrics (including MQLs, pipeline generated, revenue attribution, attendance rates, NPS/satisfaction scores, and brand perception shifts) with a strong emphasis on demonstrating tangible business outcomes that reflect increased customer value and prosperity. Audience & Content Strategy: Craft compelling, customer-centric content programming tailored specifically to targeted mid-market audiences, addressing their unique pain points and aspirations. Nurture & Optimization: Design and optimize post-event nurture campaigns to maximize lead conversion and customer engagement, ensuring a seamless, valuable journey for every mid-market prospect. Budget & Vendor Management: Strategically manage event budgets and oversee vendor selection to ensure cost-effectiveness and high-quality experiences that consistently elevate the customer's interaction with Intuit. Bold Experimentation: Champion a culture of experimentation, continuously exploring new event formats, technologies, and innovative approaches to push boundaries and enhance event effectiveness, always with the aim of creating more impactful and beneficial experiences for our mid-market audience. Cross-functional Collaboration: Work collaboratively with a wide range of internal stakeholders including Go-to-Market (GTM) Mid-Market Team, Mid-Market Sales Team, Product Management, Analytics, Demand Generation, Creative, Sales Enablement, broader Event Strategy teams, and Event Production teams, ensuring a unified, audience-first approach across all touchpoints.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at Intuit by 2x Get notified about new Field Marketing Manager jobs in
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Join to apply for the
Staff Mid-Market Field Marketing Manager
role at
Intuit Staff Mid-Market Field Marketing Manager
2 days ago Be among the first 25 applicants Join to apply for the
Staff Mid-Market Field Marketing Manager
role at
Intuit Get AI-powered advice on this job and more exclusive features. Overview
We are seeking an exceptionally-driven and detail-oriented Events Manager, Mid-Market to play a critical execution role in bringing our mid-market event strategies to life. You will be crucial in delivering significant business outcomes for Intuit Enterprise Suite, Money Services, and Workforce Services, all in service of Overview
We are seeking an exceptionally-driven and detail-oriented Events Manager, Mid-Market to play a critical execution role in bringing our mid-market event strategies to life. You will be crucial in delivering significant business outcomes for Intuit Enterprise Suite, Money Services, and Workforce Services, all in service of
delivering unparalleled benefit and prosperity
for our mid-market customers. This is a high-impact, national role responsible for the end-to-end execution and management of our crucial mid-market event programs.
Operating within Intuit's robust marketing ecosystem, you will translate mid-market event strategies into impactful, flawlessly executed brand experiences. You will collaborate with Intuit’s Creative Studio team, leveraging their expertise in brand narrative, experiential marketing, and event production to ensure a cohesive and impactful presence for the mid-market.
You will act as a key contributor to various internal teams, driving the operational aspects of our event presence to optimize overall impact. If you are a results-driven professional with a proven track record of successful event execution in dynamic environments, and are excited by the prospect of bringing truly impactful experiences to life for mid-market businesses, we encourage you to apply.
What you'll bring
8-10 years of progressive experience in events marketing, with focus on B2B mid-market audiences. Proven track record of success in developing and executing event strategies that deliver measurable business outcomes, specifically lead generation and revenue attribution, in new or evolving business segments, always rooted in a deep understanding of customer needs and a passion for their success. Demonstrated ability to drive results in a complex, cross-functional environment, acting as a collaborative partner and a key contributor to event success, with the customer's perspective driving collaboration. Strong analytical skills with a good understanding of event performance tracking and the ability to leverage data to inform operational improvements. Experience with a wide range of event types, including webinars, virtual summits, in-person conferences, field events, trade shows, and ABM events. Strong communication and organizational skills, with the ability to manage multiple projects simultaneously and articulate operational details effectively. A "Stronger Together" mindset, demonstrating a natural inclination towards collaboration, fostering partnerships, and achieving collective success, all to better serve our customers. Strong understanding of the mid-market landscape and the unique needs of businesses with $2.5M - $10M+ revenue, with a desire to help them prosper. Strong familiarity with key marketing and event technology platforms for marketing automation and event management.
How you will lead
Program strategy and execution: As strategy lead, you will manage the end-to-end execution of specific mid-market events and programs throughout the calendar year, ensuring strategic alignment translates into flawless experiences that truly benefits our customers. Cross-Channel Strategy and Orchestration: Provide strategic oversight and act as a central connector for a diverse range of mid-market-focused events, including webinars, customer councils, Accountant-focused events, Sales Field Events, Industry Trade Shows, Account-Based Marketing (ABM) events, Partner-led Trade events, and Education events, & major company events like Intuit Connect. Outcome-Driven Planning: Define clear event goals, KPIs, and success metrics (including MQLs, pipeline generated, revenue attribution, attendance rates, NPS/satisfaction scores, and brand perception shifts) with a strong emphasis on demonstrating tangible business outcomes that reflect increased customer value and prosperity. Audience & Content Strategy: Craft compelling, customer-centric content programming tailored specifically to targeted mid-market audiences, addressing their unique pain points and aspirations. Nurture & Optimization: Design and optimize post-event nurture campaigns to maximize lead conversion and customer engagement, ensuring a seamless, valuable journey for every mid-market prospect. Budget & Vendor Management: Strategically manage event budgets and oversee vendor selection to ensure cost-effectiveness and high-quality experiences that consistently elevate the customer's interaction with Intuit. Bold Experimentation: Champion a culture of experimentation, continuously exploring new event formats, technologies, and innovative approaches to push boundaries and enhance event effectiveness, always with the aim of creating more impactful and beneficial experiences for our mid-market audience. Cross-functional Collaboration: Work collaboratively with a wide range of internal stakeholders including Go-to-Market (GTM) Mid-Market Team, Mid-Market Sales Team, Product Management, Analytics, Demand Generation, Creative, Sales Enablement, broader Event Strategy teams, and Event Production teams, ensuring a unified, audience-first approach across all touchpoints.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at Intuit by 2x Get notified about new Field Marketing Manager jobs in
Mountain View, CA . Director, Global Head of Brand Marketing - Facebook
Menlo Park, CA $227,000.00-$296,000.00 2 weeks ago San Mateo, CA $207,000.00-$297,000.00 2 weeks ago Fremont, CA $180,000.00-$210,000.00 3 weeks ago Foster City, CA $200,000.00-$220,000.00 1 week ago Redwood City, CA $185.00-$195.00 1 week ago Director, Global Marketing Communications
San Jose, CA $207,000.00-$244,000.00 2 weeks ago Senior Director - Integrated Field Marketing, AMER (New Business & Expansion)
San Mateo, CA $244,000.00-$330,750.00 4 days ago Director of Marketing - Telecoms SaaS and Global Connectivity Platform
San Jose, CA $200,900.00-$289,100.00 1 week ago Director, Global Events & Partnership Marketing
Sunnyvale, CA $165,000.00-$242,000.00 18 hours ago Group Marketing Manager- Sales and Field Enablement
Mountain View, CA $203,500.00-$289,000.00 6 days ago Milpitas, CA $115,000.00-$125,000.00 1 week ago San Jose, CA $188,000.00-$323,950.00 1 week ago San Jose, CA $230,000.00-$280,000.00 18 minutes ago Director of Product Marketing, Metaverse, Horizon OS and Devices
Senior Director, Partner Marketing (or potentially VP)
San Jose, CA $167,900.00-$366,700.00 2 weeks ago Foster City, CA $155,000.00-$200,000.00 4 days ago Director of Product Marketing - IoT and 5G
Assistant Director, Marketing and Communications
Stanford, CA $65,281.00-$124,516.00 3 weeks ago Palo Alto, CA $200,000.00-$300,000.00 2 weeks ago Foster City, CA $220,000.00-$250,000.00 1 week ago Director of Sales and Marketing - Hilton San Jose
San Jose, CA $160,000.00-$180,000.00 1 week ago Redwood City, CA $150,000.00-$185,000.00 1 month ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr