Viamericas Corporation
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Marketing Manager
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Viamericas Corporation 1 day ago Be among the first 25 applicants Join to apply for the
Marketing Manager
role at
Viamericas Corporation Get AI-powered advice on this job and more exclusive features. Viamericas Corporation provided pay range
This range is provided by Viamericas Corporation. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$85,000.00/yr - $110,000.00/yr The Marketing Manager ensures that our Viamericas brand shows up powerfully in stores, manages the Field Brand Ambassador team, runs seasonal and charitable promotions like Mother’s Day, and Viamistad, organize and coordinate special events for individual stores or chains, and coordinates winback campaigns with the Go-To-Market Managers. They act as a bridge between our field teams and marketing.
Duties And Responsibilities
Field Brand Ambassadors (FBA) leadership:
Directly manage the FBA team across regions Set weekly schedules and daily routes. Manage in-day adjustments Monitor and help improve performance, including KPI of new customer acquisition, store visit quality, coverage consistency, incremental transactions Review daily reports, photos, and survey data collected. Follow up with individuals on gaps or inconsistencies Conduct regular field visits and 1:1 check-ins where you provide coaching and support Track and calculate weekly and monthly commissions. Ensure timely and accurate payouts Identify and address underperformance, while recognizing high performers Lead recruiting, interviewing and onboarding of new FBAs whenever an expansion or turnover occurs. Ensure all FBAs have their required, training, education on corridor and products, signage, promotional materials, and tools to perform their duties Coordinate with operations for vehicle maintenance and usage Maintain consistent communication and alignment with Sales team for store scheduling and results Execute the store-level surveys as required Advocate for FBA needs surfacing issues and recommending process improvements Produce regular performance reports and key insights to leadership
Event Marketing & Campaign Execution
Support the planning and execution of national and seasonal campaigns including Mother’s Day and End of Year Align with Go-To-Market Managers and Sales on event priorities, store or corridor targets, and messaging Help define annual and monthly event budgets and forecast, track spend and ensure alignment to plan Produce post-event reports with clear metrics and insights Support sales-led store or chain activations with promotional items and local media buys Coordinate and negotiate with Media Agencies for local media executions, vendors, and event organizers Source and manage event materials in coordination with Viamall and Creative teams Deploy FBAs as needed for field activation and store-level support Ensure proper staffing, logistics, and resource allocation for each event Visit stores to oversee event execution and collect real-time feedback Collaborate cross-functionally with Sales, Tech, Legal, Operations, and others to ensure proper execution of events Keep a centralized calendar of national, regional, and ad-hoc events (i.e., one-off or unscheduled events planned for specific needs)
Information Security Responsibilities:
Make sure you and your team read, acknowledge and comply with Viamericas’ Staff Information Security Policy Make sure you and your team attend periodic Information Security training provided by Viamericas’ Report any event that might be an Information Security Incident: clicked on a malicious link, downloaded and opened a suspicious file, etc
Qualifications
Bachelor’s degree or 3 years related work experience. Proven ability to manage people, field operations and promotional campaigns. Strong organizational skills and attention to detail Experience with budgeting and vendor management Bilingual (English and Spanish) Ability to travel within the US Proficient in Excel, PowerPoint Proficient in SalesForce Experience cross-functionally working with Sales, Operations and Legal teams Able to manage shifting priorities, tight timelines and multiple events concurrently.
Working Conditions
working remotely and in the field as needed. frequent travel (foreign and domestic) is required. Special working conditions are required and cover a range of circumstances from regular evening and weekend work, shift work, working outdoors, working with challenging clients, and so forth
Benefits Include:
Major medical/Dental/Vision insurance Life and Disability insurance Vacation 9 Sick Days 11 Paid Holidays 401k with Employer Match Parental Leave Employee Assistance Program Remote/Hybrid work environment/flexible schedule
Seniority level
Seniority level Not Applicable Employment type
Employment type Full-time Job function
Job function Marketing and Sales Referrals increase your chances of interviewing at Viamericas Corporation by 2x Get notified about new Marketing Manager jobs in
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Marketing Manager
role at
Viamericas Corporation 1 day ago Be among the first 25 applicants Join to apply for the
Marketing Manager
role at
Viamericas Corporation Get AI-powered advice on this job and more exclusive features. Viamericas Corporation provided pay range
This range is provided by Viamericas Corporation. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$85,000.00/yr - $110,000.00/yr The Marketing Manager ensures that our Viamericas brand shows up powerfully in stores, manages the Field Brand Ambassador team, runs seasonal and charitable promotions like Mother’s Day, and Viamistad, organize and coordinate special events for individual stores or chains, and coordinates winback campaigns with the Go-To-Market Managers. They act as a bridge between our field teams and marketing.
Duties And Responsibilities
Field Brand Ambassadors (FBA) leadership:
Directly manage the FBA team across regions Set weekly schedules and daily routes. Manage in-day adjustments Monitor and help improve performance, including KPI of new customer acquisition, store visit quality, coverage consistency, incremental transactions Review daily reports, photos, and survey data collected. Follow up with individuals on gaps or inconsistencies Conduct regular field visits and 1:1 check-ins where you provide coaching and support Track and calculate weekly and monthly commissions. Ensure timely and accurate payouts Identify and address underperformance, while recognizing high performers Lead recruiting, interviewing and onboarding of new FBAs whenever an expansion or turnover occurs. Ensure all FBAs have their required, training, education on corridor and products, signage, promotional materials, and tools to perform their duties Coordinate with operations for vehicle maintenance and usage Maintain consistent communication and alignment with Sales team for store scheduling and results Execute the store-level surveys as required Advocate for FBA needs surfacing issues and recommending process improvements Produce regular performance reports and key insights to leadership
Event Marketing & Campaign Execution
Support the planning and execution of national and seasonal campaigns including Mother’s Day and End of Year Align with Go-To-Market Managers and Sales on event priorities, store or corridor targets, and messaging Help define annual and monthly event budgets and forecast, track spend and ensure alignment to plan Produce post-event reports with clear metrics and insights Support sales-led store or chain activations with promotional items and local media buys Coordinate and negotiate with Media Agencies for local media executions, vendors, and event organizers Source and manage event materials in coordination with Viamall and Creative teams Deploy FBAs as needed for field activation and store-level support Ensure proper staffing, logistics, and resource allocation for each event Visit stores to oversee event execution and collect real-time feedback Collaborate cross-functionally with Sales, Tech, Legal, Operations, and others to ensure proper execution of events Keep a centralized calendar of national, regional, and ad-hoc events (i.e., one-off or unscheduled events planned for specific needs)
Information Security Responsibilities:
Make sure you and your team read, acknowledge and comply with Viamericas’ Staff Information Security Policy Make sure you and your team attend periodic Information Security training provided by Viamericas’ Report any event that might be an Information Security Incident: clicked on a malicious link, downloaded and opened a suspicious file, etc
Qualifications
Bachelor’s degree or 3 years related work experience. Proven ability to manage people, field operations and promotional campaigns. Strong organizational skills and attention to detail Experience with budgeting and vendor management Bilingual (English and Spanish) Ability to travel within the US Proficient in Excel, PowerPoint Proficient in SalesForce Experience cross-functionally working with Sales, Operations and Legal teams Able to manage shifting priorities, tight timelines and multiple events concurrently.
Working Conditions
working remotely and in the field as needed. frequent travel (foreign and domestic) is required. Special working conditions are required and cover a range of circumstances from regular evening and weekend work, shift work, working outdoors, working with challenging clients, and so forth
Benefits Include:
Major medical/Dental/Vision insurance Life and Disability insurance Vacation 9 Sick Days 11 Paid Holidays 401k with Employer Match Parental Leave Employee Assistance Program Remote/Hybrid work environment/flexible schedule
Seniority level
Seniority level Not Applicable Employment type
Employment type Full-time Job function
Job function Marketing and Sales Referrals increase your chances of interviewing at Viamericas Corporation by 2x Get notified about new Marketing Manager jobs in
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Chicago, IL $90,000.00-$120,000.00 2 weeks ago Chicago, IL $70,000.00-$90,000.00 3 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr