VTEX
Chicago, Illinois; Manhattan, New York; Miami, Florida
About the Role
We’re looking for a creative and strategic Content Specialist to join our Growth team, with a dedicated focus on the Industrial/B2B vertical. This role is essential in shaping and delivering high-impact content that builds awareness, drives demand, and supports the entire customer journey within a complex B2B sales cycle. The ideal candidate understands the nuances of industrial buyers, can translate technical value propositions into compelling stories, and is comfortable collaborating with cross-functional teams across sales, product, and field marketing. Key Responsibilities: Develop and maintain a content calendar tailored to the B2B/Industrial ICP in alignment with go-to-market campaigns, sales motions, and field events. Content Creation: Write and edit high-quality, engaging, and conversion-oriented content, including:
Customer success stories Product-focused blog posts and whitepapers Thought leadership articles Sales enablement materials Case studies and one-pagers Email sequences and landing pages
Deeply understand the challenges, language, and decision-making process of industrial buyers, ensuring all content resonates with their needs and aligns with the segment’s positioning. Cross-functional Collaboration: Work closely with sales, product marketing, performance marketing, and field marketing to ensure consistency in messaging and impact across channels. Content Distribution Support: Collaborate with demand generation and performance marketing to support content promotion strategies (email, paid, organic, social, and events). Performance Analysis: Monitor and report on content effectiveness and engagement; use insights to improve content formats, messaging, and targeting. About the Team
You’ll be part of a passionate growth team committed to helping industrial businesses transform their digital commerce strategies. This is a great opportunity to shape the voice of a leading enterprise platform in a market with massive potential. Who you are
Requirements: 3–5 years of experience in content marketing, copywriting, or journalism, preferably in a B2B SaaS or industrial tech environment. Strong understanding of B2B buyer journeys, especially in manufacturing, distribution, or logistics sectors. Exceptional storytelling, writing, and editing skills—able to make technical topics digestible and engaging. Experience creating a wide range of content formats (written, visual, video is a plus). Familiarity with SEO best practices, CMS platforms, and marketing automation tools (e.g., HubSpot, Marketo). Collaborative mindset with a track record of working well across teams and functions. Comfortable managing multiple projects and deadlines in a fast-paced environment. Nice to Have:
Background or strong interest in the industrial/manufacturing sector. Experience supporting account-based marketing (ABM) strategies. Basic understanding of performance marketing or paid media principles. About VTEX
VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2.400 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3.400 active online stores across 43 countries (as of FY ended on December 31, 2024). Founded in the year 2000, VTEX has a history of being unstoppable. Completely against the odds, VTEX is leading a high-tech industry and positioned above market giants. We are building an extraordinary future with more than 1,300 employees scattered across 25 locations in 16 countries in Latin America, North America, Europe, and Asia. For more information, visit www.vtex.com . At VTEX, you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually, join us, and we will be unstoppable together. Competitive compensation Extended parental leave Medical insurance Ticket restaurant Life Insurance Legal plan Free shipping on 1000+ VTEX store Create a Job Alert Interested in building your career at VTEX? Get future opportunities sent straight to your email. Apply for this job
First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website Please, select your English proficiency: * Select... Please, select your Spanish proficiency: * Select... Please, select your Italian proficiency: * Select... Please, select your French proficiency: * Select... Are you eligible to work in the country you're applying for? * Select... We define eligibility as being a citizen, a permanent resident or a work visa holder. How did you hear about this position? * Select... What is your total ANNUAL compensation expectation? Of this amount, how much do you expect for base salary and for variable compensation? * Please provided these information in your local currency and considering gross remuneration. This is an optional question, but the answer will help us to create an interesting offer to you. Do you have any family members currently working at VTEX? If so, please list their names and their positions. * Do you have any close friends or relatives who are Public Officers? If so, please list their names and their position in their government agency. (Private) * (A Public Officer stands for anyone who, even if transitionally, occasionally or without remuneration, holds a position, employment or public function in government bodies, state entities or diplomatic representations, as well as in legal entities controlled, directly or indirectly, by the government or in international public organizations.) Have you applied for this position in less than 4 months? * Select... Do you have any special needs that we should be aware of in order to accommodate you during the recruitment process? Feel free to specify which one in affirmative case. * On Data Privacy * Select... Privacy Notice The personal data provided during this selection process will be collected and used exclusively for the purpose of evaluating and selecting candidates. By proceeding with your registration, you are aware of the collection, use, and storage of your personal data by VTEX. For further details on how your data will be processed, please visit https://vtex.com/us-en/privacy-and-agreements/hiring-notice/ . You will find information on (i) how personal data is processed in VTEX selection processes; (ii) what types of data VTEX collects; (iii) your rights as a data subject; and (iv) how long VTEX processes your data. If you have any questions, please contact our DPO at dpo@vtex.com or request the exercise of your rights as a data subject at https://vtex.com/us-en/data-request . Confidentiality Notice * Select... The information shared with you during this selection process is strictly confidential and is intended for your evaluation only, and it must be kept strictly confidential by you. It is prohibited to disclose, copy, reproduce or use this information for any other purpose without VTEX's prior authorization in writing. By enrolling in this selection process, you acknowledge that the improper use of the information shared with you may result in losses for VTEX, which may be the subject to remedies. The obligation of confidentiality will remain in force even after the completion of the selection process.
By proceeding with your application, you certify that you read, understood, and agree to the confidentiality terms set forth therein . If you have any questions about your confidentiality responsibilities or need to report any violation or suspected violation, please immediately contact VTEX's designated contact. We appreciate your cooperation in protecting and preserving VTEX's confidential information. Demographic Questions
We invite you to complete this optional survey to help us evaluate our diversity and inclusion efforts. Submission of the information on this form is strictly voluntary and refusal to provide it will not subject you to any adverse treatment or affect your job application.
Additionally, this is not public information, meaning that it will not be shared to your recruiting team nor interviewers. Do you live with any disabilities? * Select... Which racial/ethnic group best represents you? * Select... How would you describe your sexual orientation? * Select... How would you describe your gender identity? * Select...
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We’re looking for a creative and strategic Content Specialist to join our Growth team, with a dedicated focus on the Industrial/B2B vertical. This role is essential in shaping and delivering high-impact content that builds awareness, drives demand, and supports the entire customer journey within a complex B2B sales cycle. The ideal candidate understands the nuances of industrial buyers, can translate technical value propositions into compelling stories, and is comfortable collaborating with cross-functional teams across sales, product, and field marketing. Key Responsibilities: Develop and maintain a content calendar tailored to the B2B/Industrial ICP in alignment with go-to-market campaigns, sales motions, and field events. Content Creation: Write and edit high-quality, engaging, and conversion-oriented content, including:
Customer success stories Product-focused blog posts and whitepapers Thought leadership articles Sales enablement materials Case studies and one-pagers Email sequences and landing pages
Deeply understand the challenges, language, and decision-making process of industrial buyers, ensuring all content resonates with their needs and aligns with the segment’s positioning. Cross-functional Collaboration: Work closely with sales, product marketing, performance marketing, and field marketing to ensure consistency in messaging and impact across channels. Content Distribution Support: Collaborate with demand generation and performance marketing to support content promotion strategies (email, paid, organic, social, and events). Performance Analysis: Monitor and report on content effectiveness and engagement; use insights to improve content formats, messaging, and targeting. About the Team
You’ll be part of a passionate growth team committed to helping industrial businesses transform their digital commerce strategies. This is a great opportunity to shape the voice of a leading enterprise platform in a market with massive potential. Who you are
Requirements: 3–5 years of experience in content marketing, copywriting, or journalism, preferably in a B2B SaaS or industrial tech environment. Strong understanding of B2B buyer journeys, especially in manufacturing, distribution, or logistics sectors. Exceptional storytelling, writing, and editing skills—able to make technical topics digestible and engaging. Experience creating a wide range of content formats (written, visual, video is a plus). Familiarity with SEO best practices, CMS platforms, and marketing automation tools (e.g., HubSpot, Marketo). Collaborative mindset with a track record of working well across teams and functions. Comfortable managing multiple projects and deadlines in a fast-paced environment. Nice to Have:
Background or strong interest in the industrial/manufacturing sector. Experience supporting account-based marketing (ABM) strategies. Basic understanding of performance marketing or paid media principles. About VTEX
VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2.400 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3.400 active online stores across 43 countries (as of FY ended on December 31, 2024). Founded in the year 2000, VTEX has a history of being unstoppable. Completely against the odds, VTEX is leading a high-tech industry and positioned above market giants. We are building an extraordinary future with more than 1,300 employees scattered across 25 locations in 16 countries in Latin America, North America, Europe, and Asia. For more information, visit www.vtex.com . At VTEX, you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually, join us, and we will be unstoppable together. Competitive compensation Extended parental leave Medical insurance Ticket restaurant Life Insurance Legal plan Free shipping on 1000+ VTEX store Create a Job Alert Interested in building your career at VTEX? Get future opportunities sent straight to your email. Apply for this job
First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website Please, select your English proficiency: * Select... Please, select your Spanish proficiency: * Select... Please, select your Italian proficiency: * Select... Please, select your French proficiency: * Select... Are you eligible to work in the country you're applying for? * Select... We define eligibility as being a citizen, a permanent resident or a work visa holder. How did you hear about this position? * Select... What is your total ANNUAL compensation expectation? Of this amount, how much do you expect for base salary and for variable compensation? * Please provided these information in your local currency and considering gross remuneration. This is an optional question, but the answer will help us to create an interesting offer to you. Do you have any family members currently working at VTEX? If so, please list their names and their positions. * Do you have any close friends or relatives who are Public Officers? If so, please list their names and their position in their government agency. (Private) * (A Public Officer stands for anyone who, even if transitionally, occasionally or without remuneration, holds a position, employment or public function in government bodies, state entities or diplomatic representations, as well as in legal entities controlled, directly or indirectly, by the government or in international public organizations.) Have you applied for this position in less than 4 months? * Select... Do you have any special needs that we should be aware of in order to accommodate you during the recruitment process? Feel free to specify which one in affirmative case. * On Data Privacy * Select... Privacy Notice The personal data provided during this selection process will be collected and used exclusively for the purpose of evaluating and selecting candidates. By proceeding with your registration, you are aware of the collection, use, and storage of your personal data by VTEX. For further details on how your data will be processed, please visit https://vtex.com/us-en/privacy-and-agreements/hiring-notice/ . You will find information on (i) how personal data is processed in VTEX selection processes; (ii) what types of data VTEX collects; (iii) your rights as a data subject; and (iv) how long VTEX processes your data. If you have any questions, please contact our DPO at dpo@vtex.com or request the exercise of your rights as a data subject at https://vtex.com/us-en/data-request . Confidentiality Notice * Select... The information shared with you during this selection process is strictly confidential and is intended for your evaluation only, and it must be kept strictly confidential by you. It is prohibited to disclose, copy, reproduce or use this information for any other purpose without VTEX's prior authorization in writing. By enrolling in this selection process, you acknowledge that the improper use of the information shared with you may result in losses for VTEX, which may be the subject to remedies. The obligation of confidentiality will remain in force even after the completion of the selection process.
By proceeding with your application, you certify that you read, understood, and agree to the confidentiality terms set forth therein . If you have any questions about your confidentiality responsibilities or need to report any violation or suspected violation, please immediately contact VTEX's designated contact. We appreciate your cooperation in protecting and preserving VTEX's confidential information. Demographic Questions
We invite you to complete this optional survey to help us evaluate our diversity and inclusion efforts. Submission of the information on this form is strictly voluntary and refusal to provide it will not subject you to any adverse treatment or affect your job application.
Additionally, this is not public information, meaning that it will not be shared to your recruiting team nor interviewers. Do you live with any disabilities? * Select... Which racial/ethnic group best represents you? * Select... How would you describe your sexual orientation? * Select... How would you describe your gender identity? * Select...
#J-18808-Ljbffr