Ketchum
Insights and Strategic Research Associate Managing Consultant, Ketchum Analytics
Ketchum, California, Missouri, United States, 65018
Insights and Strategic Research Associate Managing Consultant, Ketchum Analytics
Join to apply for the
Insights and Strategic Research Associate Managing Consultant, Ketchum Analytics
role at
Ketchum Insights and Strategic Research Associate Managing Consultant, Ketchum Analytics
3 weeks ago Be among the first 25 applicants Join to apply for the
Insights and Strategic Research Associate Managing Consultant, Ketchum Analytics
role at
Ketchum Get AI-powered advice on this job and more exclusive features. About Ketchum
As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication. About Ketchum
As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.
We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!
Overview
Do you enjoy telling stories through data? Interested in solving client challenges with data? Ketchum Analytics is looking for a Manager, Consumer Strategic Research and Insights!
This is a perfect role for an experienced researcher or specialist that thrives working in a fast-paced environment. The person coming into this role should have expertise in a variety of research techniques, including but not limited to primary survey research, audience insights generation leveraging secondary databases, and omnichannel campaign evaluation, and be able to lead a team and manage projects from start to finish, as well as independently own programs.
Responsibilities
Developing relationships with client and account teams. This includes regular and proactive one-on-one interaction with local account teams, and direct correspondence with account teams and clients Overseeing and managing all aspects of a project largely independently. From the day-to-day work, to overseeing junior staff to client relationships, to account relationships, billing and growth Development of original, large scale/global qualitative and quantitative research studies, including writing questionnaires/interview/focus group guides, overseeing data collection vendors, and analyzing the results etc. Development of research, analytics and measurement proposals, such as audience research, media measurement, website auditing, competitive analysis, conversation analysis, survey research, social influencer measurement, or ROI analysis Leverage a robust tech-stack and secondary data sources to define and profile target audiences, predict trends, assess the industry landscape and identify white space opportunities for clients Analyzing full communications programming in channels such as paid media, social, media coverage, influencer, website, and consumer conversations to direct and evaluate marketing and communications impact/ROI Analysis and reporting of findings in a way that tells a concise, visually-appealing and clear story with the data and provides answers to the client’s main questions/objectives and shapes future communications and marketing programming; Presentation of results to account team and client Serving as a specialist and advisor in research and analysis, to include: Staying up to date with trends, tools and techniques and counseling clients, account teams and other research team members on methodologies, tools and best practices Participating in or driving analytics projects and initiatives Developing new methodologies, reports or product offerings to meet existing client needs and to drive new business Determining the best methodologies and tools to use to solve client challenges and deliver impact to their business Work in collaboration with other specialty teams within the agency to assess and create successful social, digital and paid programs for the client.
Qualifications
3 to 5 years of communications strategic insights, research, analytics and/or media analysis experience; advanced degree in a relevant field desired but not necessary Strong orientation towardclient service and teamwork Strong business acumen and understanding of the communications landscape Management experience The ability to work on multiple projects concurrently Excellent client management skills with the ability to communicate professionally and proactively A team mentality and desire to collaborate with co-workers across multiple geographies Strong statistical, writing, and public speaking/presentation skills Strong understanding original/primary quantitative research and different secondary databases, social/media listening tools, etc.
Expertise In Any Or All Of The Following
Website analytics tools such as Google Analytics, Adobe Analytics or Omniture Secondary databases, such as YouGov, Canvas8, comScore, Quid, GWI, MRI/Simmons SEO/SEM analysis and relevant tools Primary research, such as questionnaire writing, link testing, development of banner and tab plans, analysis of survey data Social media measurement and social media monitoring tools, such as Brandwatch, Sprinklr, Radian6, Sysomos, Talkwalker, etc.
The salary range for this position is $85,000 to $95,000. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. #
ybrid
What We Offer
Hybrid Workplace: Three days a week in the office Robust benefits program, effective within 30 days of hire Paid maternity/paternity leave Family Forming Benefits Employee Recognition Program Generous paid time off includes vacation, wellness, and extended holiday schedule Various development opportunities to enhance personal and professional life Tuition reimbursement Monthly Cell Phone & Wi-Fi reimbursement
Interested? We’ve got an opportunity for you. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Research, Analyst, and Information Technology Industries Public Relations and Communications Services Referrals increase your chances of interviewing at Ketchum by 2x Get notified about new Research Consultant jobs in
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Join to apply for the
Insights and Strategic Research Associate Managing Consultant, Ketchum Analytics
role at
Ketchum Insights and Strategic Research Associate Managing Consultant, Ketchum Analytics
3 weeks ago Be among the first 25 applicants Join to apply for the
Insights and Strategic Research Associate Managing Consultant, Ketchum Analytics
role at
Ketchum Get AI-powered advice on this job and more exclusive features. About Ketchum
As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication. About Ketchum
As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.
We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!
Overview
Do you enjoy telling stories through data? Interested in solving client challenges with data? Ketchum Analytics is looking for a Manager, Consumer Strategic Research and Insights!
This is a perfect role for an experienced researcher or specialist that thrives working in a fast-paced environment. The person coming into this role should have expertise in a variety of research techniques, including but not limited to primary survey research, audience insights generation leveraging secondary databases, and omnichannel campaign evaluation, and be able to lead a team and manage projects from start to finish, as well as independently own programs.
Responsibilities
Developing relationships with client and account teams. This includes regular and proactive one-on-one interaction with local account teams, and direct correspondence with account teams and clients Overseeing and managing all aspects of a project largely independently. From the day-to-day work, to overseeing junior staff to client relationships, to account relationships, billing and growth Development of original, large scale/global qualitative and quantitative research studies, including writing questionnaires/interview/focus group guides, overseeing data collection vendors, and analyzing the results etc. Development of research, analytics and measurement proposals, such as audience research, media measurement, website auditing, competitive analysis, conversation analysis, survey research, social influencer measurement, or ROI analysis Leverage a robust tech-stack and secondary data sources to define and profile target audiences, predict trends, assess the industry landscape and identify white space opportunities for clients Analyzing full communications programming in channels such as paid media, social, media coverage, influencer, website, and consumer conversations to direct and evaluate marketing and communications impact/ROI Analysis and reporting of findings in a way that tells a concise, visually-appealing and clear story with the data and provides answers to the client’s main questions/objectives and shapes future communications and marketing programming; Presentation of results to account team and client Serving as a specialist and advisor in research and analysis, to include: Staying up to date with trends, tools and techniques and counseling clients, account teams and other research team members on methodologies, tools and best practices Participating in or driving analytics projects and initiatives Developing new methodologies, reports or product offerings to meet existing client needs and to drive new business Determining the best methodologies and tools to use to solve client challenges and deliver impact to their business Work in collaboration with other specialty teams within the agency to assess and create successful social, digital and paid programs for the client.
Qualifications
3 to 5 years of communications strategic insights, research, analytics and/or media analysis experience; advanced degree in a relevant field desired but not necessary Strong orientation towardclient service and teamwork Strong business acumen and understanding of the communications landscape Management experience The ability to work on multiple projects concurrently Excellent client management skills with the ability to communicate professionally and proactively A team mentality and desire to collaborate with co-workers across multiple geographies Strong statistical, writing, and public speaking/presentation skills Strong understanding original/primary quantitative research and different secondary databases, social/media listening tools, etc.
Expertise In Any Or All Of The Following
Website analytics tools such as Google Analytics, Adobe Analytics or Omniture Secondary databases, such as YouGov, Canvas8, comScore, Quid, GWI, MRI/Simmons SEO/SEM analysis and relevant tools Primary research, such as questionnaire writing, link testing, development of banner and tab plans, analysis of survey data Social media measurement and social media monitoring tools, such as Brandwatch, Sprinklr, Radian6, Sysomos, Talkwalker, etc.
The salary range for this position is $85,000 to $95,000. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. #
ybrid
What We Offer
Hybrid Workplace: Three days a week in the office Robust benefits program, effective within 30 days of hire Paid maternity/paternity leave Family Forming Benefits Employee Recognition Program Generous paid time off includes vacation, wellness, and extended holiday schedule Various development opportunities to enhance personal and professional life Tuition reimbursement Monthly Cell Phone & Wi-Fi reimbursement
Interested? We’ve got an opportunity for you. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Research, Analyst, and Information Technology Industries Public Relations and Communications Services Referrals increase your chances of interviewing at Ketchum by 2x Get notified about new Research Consultant jobs in
Los Angeles County, CA . Santa Monica, CA $50,000.00-$52,000.00 5 days ago Los Angeles, CA $95,000.00-$120,000.00 2 weeks ago Communications Research & Analytics Consultant - Relocate to Saudi Arabia, Relocate to Saudi Arabia, Permanent Expat Family Relocation Package
RESEARCH ANALYST II, BEHAVIORAL SCIENCES
Los Angeles, CA $90,000.00-$128,000.00 2 weeks ago RESEARCH ANALYST III, BEHAVIORAL SCIENCES
Film Market Research Analyst or Senior Analyst
Los Angeles, CA $60,000.00-$110,000.00 2 weeks ago Beverly Hills, CA $200,000.00-$250,000.00 3 days ago Associate Manager, Clinical Research Associate
Westlake Village, CA $80,000.00-$120,000.00 1 day ago Digital Forensic Consultant - California, USA - $90,000 to $100,000
Market Research Analyst or Sr. Analyst- For Future Consideration
Senior Research Analyst, Market Strategy & Understanding
Culver City, CA $65,000.00-$72,000.00 1 day ago Analyst, Business Data - IS Clinical Research - Full Time 8 Hour Days (Exempt) (Non-Union)
Los Angeles, CA $80,000.00-$100,000.00 2 weeks ago Business Analyst With Workers Compensation Claims - Hybrid
Research Director or Senior Director- For Future Consideration
Business Analyst - User Stories, Salesforce
Santa Monica, CA $64,300.00-$86,200.00 3 days ago Business Analyst, Operations Strategy & Change
Burbank, CA $49,140.00-$91,260.00 2 weeks ago [WEBTOON] Sensitivity and Expert Reader (Project Based, Independent Contract)
Irwindale, CA $126,000.00-$189,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr