Auquan
Go To Market Lead
Join to apply for the Go To Market Lead role at Auquan.
About the Company Auquan is a pioneering AI company transforming financial services by automating deep, complex knowledge work. Our intelligent AI agents help finance professionals eliminate tedious manual processes and make faster, smarter decisions. Backed by top-tier investors and trusted by 40% of the top 50 global financial firms, we’re at the forefront of autonomous agentic AI in finance.
With engineering and product teams growing across the US, UK, and India, we’re building an elite force of innovators ready to redefine what’s possible with AI and machine learning.
The Opportunity We are hiring a GTM Lead to turn Auquan’s product and proof into pipeline. You will own the full marketing engine, from how we tell our story to how we attract qualified leads to how we convert demos into revenue.
We’ve proven product‑market fit with top‑tier financial customers. The next 12 months are about turning that traction into scale and this role is the key to making that happen. It is a growth and storytelling role, a mix of strategist, operator, and builder. You will partner directly with the CEO and Sales team to create a marketing system that consistently delivers high‑quality inbound demos and improves demo‑to‑deal conversion.
You are not marketing into a category. You are helping invent one, to show the market that what GS, UBS, and CVC are already using is the future of how finance works. This means blending technical credibility with imagination.
If you are obsessed with showing the world what AI can actually do, not just what it promises, you will love this job.
What You'll Own Demand Generation (Lead Engine)
Build and scale the demand generation engine around two KPIs: number of qualified inbound leads and demo‑to‑deal conversion rate.
Deeply understand Credit, ESG, and Investment workflows, what slows them down today, and what makes them act now.
Design and execute targeted campaigns across LinkedIn, ABM, and events to reach Credit, Sustainability, and Investment personas.
Partner with Sales to align messaging, ICP targeting, and lead qualification.
Set up CRM workflows (HubSpot), attribution models, and dashboards to track performance in real time.
Every piece of content, campaign, or case study must be designed with intent: either to drive immediate demos or to build the long‑term awareness and credibility that makes us the obvious choice when buyers are ready to buy. Finding the right balance is essential.
Sales Enablement and Conversion Optimization (Demo → Deal)
Turn every customer deployment into a repeatable marketing proof engine: every 2–3 weeks, a new customer story, demo clip, case study, ROI metric or visual post should go live that turns real usage into credibility.
Own creative direction for campaigns and collateral, partnering with design resources to ensure every touchpoint looks visually world‑class.
You deeply care about craft, from the precision of the headline to the polish of the slide, because our customers notice.
Run lightweight experiments to test new narratives, audiences, and formats, and double down fast on what drives ROI and pipeline contribution.
Build the materials that scale sales: demo decks, one‑pagers, competitive intelligence, case studies, and ROI calculators that help Sales close enterprise deals.
Set and hit aggressive pipeline and revenue targets, with full accountability for marketing‑sourced and marketing‑influenced opportunities.
Product Marketing and Storytelling
Develop sharp positioning and messaging that turns technical capabilities into business value.
Shape and own the narrative for this category, how the industry talks about automation in finance across conferences, analyst reports, and social channels.
Create launch playbooks for new workflows and SKUs: landing pages, use‑case videos, and sales enablement kits.
Partner with Product to articulate customer pain points and shape roadmap storytelling.
Analytics & Optimization
Own the marketing funnel metrics including MQLs, SQLs, pipeline velocity, CAC, win rates, and marketing contribution to revenue.
Build reporting dashboards that provide real‑time visibility into funnel performance, campaign ROI, pipeline contribution, and CAC.
Use funnel analytics to identify where demos stall and create targeted experiments to improve conversion by 20%+ within six months.
Your New Team
Work cross‑functionally with Sales, Product, Customer Success, and Engineering to shape go‑to‑market plans and ensure marketing initiatives directly support revenue goals.
Establish feedback loops with Sales to understand which narratives convert, and iterate messaging based on real customer objections.
Manage contractors (design, copy, media buying), brand positioning, thought leadership, PR initiatives, and analyst relations to support pipeline generation and market leadership.
Operate hands‑on initially, with potential to build a high‑performing team as pipeline scales. In six months, you’ll likely lead a small team of specialists across content, events, and design.
Your work will set the tone for how the market discovers and believes in us and drive demand for the category we’re creating.
What We Offer
This is a New York City or London‑based role. We work together in the office with flexibility around core collaboration days.
We offer a competitive package designed to reward impact:
Meaningful equity: Share in Auquan's growth as we scale.
Flexible time off: Take the time you need to recharge.
Comprehensive benefits: Health coverage and support for your wellbeing.
High‑impact role: Own marketing's contribution to revenue and have direct influence on company growth.
World‑class team: Work alongside exceptional engineers, operators, and finance experts.
Category‑defining opportunity: Help establish Auquan as the leader in agentic AI for institutional finance.
What We're Looking For Required Experience & Skills
5+ years in B2B SaaS marketing leadership (managing teams, owning strategy, leading full marketing functions), with experience building inbound growth engines for enterprise or high‑ACV SaaS (ideally $50K–$250K+ deals).
Deep product marketing expertise translating complex AI or data products into sharp business value for financial decision‑makers.
Proven success partnering with Sales to improve demo‑to‑deal conversion and understand how to create collateral that converts.
Measures success by demo‑to‑deal conversion and win rate improvement, not downloads or impressions.
Hands‑on operator comfortable running LinkedIn and ABM campaigns, writing copy, building landing pages, and managing HubSpot end to end.
Fluent in funnel analytics, attribution, CAC/LTV, and pipeline forecasting.
Exceptional storyteller with strong writing skills who can make finance and AI concepts simple and memorable.
Operates autonomously with founder‑level ownership, prioritizing clarity, speed, and measurable outcomes.
Strongly Preferred
Understanding of complex, multi‑stakeholder sales cycles and how to market to executive buyers who aren't deeply technical.
Experience marketing to institutional finance audiences such as investment banks, asset managers, or private credit funds.
Proven ability to launch and position emerging AI or automation technologies for enterprise adoption.
Track record defining or shaping a new product category in high‑trust or regulated industries with the ability to balance credibility and innovation.
Familiarity with analyst relations (Gartner, Forrester, Celent) and conference‑level storytelling.
Strong creative judgment and ability to ensure all campaigns and materials reflect an elite, finance‑grade standard.
What Makes You Stand Out
You have built a growth engine at an early‑stage B2B SaaS company through a major growth phase.
You thrive in ambiguity when the market doesn’t yet know what to call what you’re building.
You have turned customer success into proof‑driven marketing rhythms that built category credibility and demand week after week.
You can distill complex AI workflows into simple, unforgettable narratives that make executives say “We need that”.
You understand how to market trust as much as innovation.
You care about craft, from headline to visual polish, because credibility is the new creative.
You have a portfolio of materials (case studies, decks, narratives, or campaigns) that changed perception or accelerated pipeline.
How To Apply
Send us your resume and a brief note covering:
How you have built and scaled a marketing engine that directly drove pipeline or revenue.
A short example of writing or campaign copy that shows how you tell a complex story simply.
An example of a campaign, story, or product launch that changed how people viewed a product or category.
Auquan is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not willfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with AUQUAN LTD. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with AUQUAN LTD may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with AUQUAN LTD's Candidate Privacy Notice.
#J-18808-Ljbffr
About the Company Auquan is a pioneering AI company transforming financial services by automating deep, complex knowledge work. Our intelligent AI agents help finance professionals eliminate tedious manual processes and make faster, smarter decisions. Backed by top-tier investors and trusted by 40% of the top 50 global financial firms, we’re at the forefront of autonomous agentic AI in finance.
With engineering and product teams growing across the US, UK, and India, we’re building an elite force of innovators ready to redefine what’s possible with AI and machine learning.
The Opportunity We are hiring a GTM Lead to turn Auquan’s product and proof into pipeline. You will own the full marketing engine, from how we tell our story to how we attract qualified leads to how we convert demos into revenue.
We’ve proven product‑market fit with top‑tier financial customers. The next 12 months are about turning that traction into scale and this role is the key to making that happen. It is a growth and storytelling role, a mix of strategist, operator, and builder. You will partner directly with the CEO and Sales team to create a marketing system that consistently delivers high‑quality inbound demos and improves demo‑to‑deal conversion.
You are not marketing into a category. You are helping invent one, to show the market that what GS, UBS, and CVC are already using is the future of how finance works. This means blending technical credibility with imagination.
If you are obsessed with showing the world what AI can actually do, not just what it promises, you will love this job.
What You'll Own Demand Generation (Lead Engine)
Build and scale the demand generation engine around two KPIs: number of qualified inbound leads and demo‑to‑deal conversion rate.
Deeply understand Credit, ESG, and Investment workflows, what slows them down today, and what makes them act now.
Design and execute targeted campaigns across LinkedIn, ABM, and events to reach Credit, Sustainability, and Investment personas.
Partner with Sales to align messaging, ICP targeting, and lead qualification.
Set up CRM workflows (HubSpot), attribution models, and dashboards to track performance in real time.
Every piece of content, campaign, or case study must be designed with intent: either to drive immediate demos or to build the long‑term awareness and credibility that makes us the obvious choice when buyers are ready to buy. Finding the right balance is essential.
Sales Enablement and Conversion Optimization (Demo → Deal)
Turn every customer deployment into a repeatable marketing proof engine: every 2–3 weeks, a new customer story, demo clip, case study, ROI metric or visual post should go live that turns real usage into credibility.
Own creative direction for campaigns and collateral, partnering with design resources to ensure every touchpoint looks visually world‑class.
You deeply care about craft, from the precision of the headline to the polish of the slide, because our customers notice.
Run lightweight experiments to test new narratives, audiences, and formats, and double down fast on what drives ROI and pipeline contribution.
Build the materials that scale sales: demo decks, one‑pagers, competitive intelligence, case studies, and ROI calculators that help Sales close enterprise deals.
Set and hit aggressive pipeline and revenue targets, with full accountability for marketing‑sourced and marketing‑influenced opportunities.
Product Marketing and Storytelling
Develop sharp positioning and messaging that turns technical capabilities into business value.
Shape and own the narrative for this category, how the industry talks about automation in finance across conferences, analyst reports, and social channels.
Create launch playbooks for new workflows and SKUs: landing pages, use‑case videos, and sales enablement kits.
Partner with Product to articulate customer pain points and shape roadmap storytelling.
Analytics & Optimization
Own the marketing funnel metrics including MQLs, SQLs, pipeline velocity, CAC, win rates, and marketing contribution to revenue.
Build reporting dashboards that provide real‑time visibility into funnel performance, campaign ROI, pipeline contribution, and CAC.
Use funnel analytics to identify where demos stall and create targeted experiments to improve conversion by 20%+ within six months.
Your New Team
Work cross‑functionally with Sales, Product, Customer Success, and Engineering to shape go‑to‑market plans and ensure marketing initiatives directly support revenue goals.
Establish feedback loops with Sales to understand which narratives convert, and iterate messaging based on real customer objections.
Manage contractors (design, copy, media buying), brand positioning, thought leadership, PR initiatives, and analyst relations to support pipeline generation and market leadership.
Operate hands‑on initially, with potential to build a high‑performing team as pipeline scales. In six months, you’ll likely lead a small team of specialists across content, events, and design.
Your work will set the tone for how the market discovers and believes in us and drive demand for the category we’re creating.
What We Offer
This is a New York City or London‑based role. We work together in the office with flexibility around core collaboration days.
We offer a competitive package designed to reward impact:
Meaningful equity: Share in Auquan's growth as we scale.
Flexible time off: Take the time you need to recharge.
Comprehensive benefits: Health coverage and support for your wellbeing.
High‑impact role: Own marketing's contribution to revenue and have direct influence on company growth.
World‑class team: Work alongside exceptional engineers, operators, and finance experts.
Category‑defining opportunity: Help establish Auquan as the leader in agentic AI for institutional finance.
What We're Looking For Required Experience & Skills
5+ years in B2B SaaS marketing leadership (managing teams, owning strategy, leading full marketing functions), with experience building inbound growth engines for enterprise or high‑ACV SaaS (ideally $50K–$250K+ deals).
Deep product marketing expertise translating complex AI or data products into sharp business value for financial decision‑makers.
Proven success partnering with Sales to improve demo‑to‑deal conversion and understand how to create collateral that converts.
Measures success by demo‑to‑deal conversion and win rate improvement, not downloads or impressions.
Hands‑on operator comfortable running LinkedIn and ABM campaigns, writing copy, building landing pages, and managing HubSpot end to end.
Fluent in funnel analytics, attribution, CAC/LTV, and pipeline forecasting.
Exceptional storyteller with strong writing skills who can make finance and AI concepts simple and memorable.
Operates autonomously with founder‑level ownership, prioritizing clarity, speed, and measurable outcomes.
Strongly Preferred
Understanding of complex, multi‑stakeholder sales cycles and how to market to executive buyers who aren't deeply technical.
Experience marketing to institutional finance audiences such as investment banks, asset managers, or private credit funds.
Proven ability to launch and position emerging AI or automation technologies for enterprise adoption.
Track record defining or shaping a new product category in high‑trust or regulated industries with the ability to balance credibility and innovation.
Familiarity with analyst relations (Gartner, Forrester, Celent) and conference‑level storytelling.
Strong creative judgment and ability to ensure all campaigns and materials reflect an elite, finance‑grade standard.
What Makes You Stand Out
You have built a growth engine at an early‑stage B2B SaaS company through a major growth phase.
You thrive in ambiguity when the market doesn’t yet know what to call what you’re building.
You have turned customer success into proof‑driven marketing rhythms that built category credibility and demand week after week.
You can distill complex AI workflows into simple, unforgettable narratives that make executives say “We need that”.
You understand how to market trust as much as innovation.
You care about craft, from headline to visual polish, because credibility is the new creative.
You have a portfolio of materials (case studies, decks, narratives, or campaigns) that changed perception or accelerated pipeline.
How To Apply
Send us your resume and a brief note covering:
How you have built and scaled a marketing engine that directly drove pipeline or revenue.
A short example of writing or campaign copy that shows how you tell a complex story simply.
An example of a campaign, story, or product launch that changed how people viewed a product or category.
Auquan is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not willfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with AUQUAN LTD. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with AUQUAN LTD may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with AUQUAN LTD's Candidate Privacy Notice.
#J-18808-Ljbffr