Best Buy
Overview
Best Buy Ads is the retail media network of Best Buy, connecting brands with customers through data-driven advertising across our digital and physical channels. We help partners reach tech-savvy shoppers at every stage of their journey. We’re seeking a strategic and collaborative Senior Manager to lead the brand positioning work within our Go-to-Market (GTM) team. This leader will be responsible for shaping how Best Buy Ads shows up — internally and externally — through compelling storytelling. The role includes managing a small team, with potential for growth as the function scales. This leader will be instrumental in defining our voice, connecting strategy to execution, and ensuring our teams are equipped to deliver value to partners.
Responsibilities
Craft and evolve general and category-specific presentations that position Best Buy Ads as a differentiated media partner.
Translate data and performance insights into compelling stories for advertisers.
Partner with creative teams to shape messaging across trade media, website, and social (LinkedIn) posts—ensuring consistency and impact.
Support the adoption of self-service tools by aligning messaging, training, and internal readiness.
Lead GTM contributions to internal forums, ensuring teams are informed and aligned.
Manage and develop direct reports, fostering a culture of creativity, clarity, and collaboration.
Work closely with Sales, Integrated/Product marketing and Events to ensure GTM plans are actionable and integrated.
Basic Qualifications
6+ years in go-to-market, ad sales marketing, or brand strategy at a media/retail media brand and/or relatable marketing experience.
Strong storytelling and communication skills, with experience telling stories across multiple platforms (decks, ads, social posts, etc.).
2+ years of experience directly leading teams and having direct reports.
Proven ability to manage cross-functional initiatives.
What’s in it for you We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.
Competitive pay and PTO package
Generous employee discount
Physical and mental well-being support
About us As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™
Best Buy is an equal opportunity employer.
#J-18808-Ljbffr
Best Buy Ads is the retail media network of Best Buy, connecting brands with customers through data-driven advertising across our digital and physical channels. We help partners reach tech-savvy shoppers at every stage of their journey. We’re seeking a strategic and collaborative Senior Manager to lead the brand positioning work within our Go-to-Market (GTM) team. This leader will be responsible for shaping how Best Buy Ads shows up — internally and externally — through compelling storytelling. The role includes managing a small team, with potential for growth as the function scales. This leader will be instrumental in defining our voice, connecting strategy to execution, and ensuring our teams are equipped to deliver value to partners.
Responsibilities
Craft and evolve general and category-specific presentations that position Best Buy Ads as a differentiated media partner.
Translate data and performance insights into compelling stories for advertisers.
Partner with creative teams to shape messaging across trade media, website, and social (LinkedIn) posts—ensuring consistency and impact.
Support the adoption of self-service tools by aligning messaging, training, and internal readiness.
Lead GTM contributions to internal forums, ensuring teams are informed and aligned.
Manage and develop direct reports, fostering a culture of creativity, clarity, and collaboration.
Work closely with Sales, Integrated/Product marketing and Events to ensure GTM plans are actionable and integrated.
Basic Qualifications
6+ years in go-to-market, ad sales marketing, or brand strategy at a media/retail media brand and/or relatable marketing experience.
Strong storytelling and communication skills, with experience telling stories across multiple platforms (decks, ads, social posts, etc.).
2+ years of experience directly leading teams and having direct reports.
Proven ability to manage cross-functional initiatives.
What’s in it for you We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.
Competitive pay and PTO package
Generous employee discount
Physical and mental well-being support
About us As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™
Best Buy is an equal opportunity employer.
#J-18808-Ljbffr