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Pay & Compensation Base pay range: $105,000.00/yr – $137,000.00/yr.
Location The position will be based in Pleasanton, CA and Boise, ID.
Overview At Albertsons Companies, we look for individuals who want to make an impact. This role offers an opportunity to lead, innovate, and contribute to growth in a fast‑paced, dynamic environment.
Main Responsibilities
Campaign Strategy & Performance Oversight
Serve as the subject matter expert on all current communications across owned channels, including strategy, cadence, and performance.
Stay current on channel best practices, legal compliance, and industry trends to guide internal teams and elevate execution.
Analyze weekly campaign performance across email, push, and SMS to identify inefficiencies, uncover trends, and recommend actionable improvements.
Collaborate with stakeholders to communicate performance insights and strategic recommendations.
Influence data teams to build and enhance dashboards that provide stakeholders with accessible, actionable performance data.
Advise enterprise teams on new journeys, recurring campaigns, and strategic use of owned channels.
Governance & Channel Health
Establish and maintain governance guardrails across owned channels, including frequency, targeting, and classification.
Champion cross-channel best practices to ensure consistency, reduce overlap, and maximize impact.
Monitor opt‑out rates and engagement metrics to identify opportunities for improvement and mitigate churn.
Partner with the Owned Channel Capabilities Manager to advise on best practices and considerations for new channel capability requests.
Reachability & Audience Growth
Own strategies to expand reachability across email, push, and SMS through acquisition, retention, and re‑engagement campaigns.
Be the subject matter expert on audiences opted into each channel and advise on campaign opportunities based on audience insights.
Develop and guide initiatives to grow subscriber bases and improve communication effectiveness.
Continuously evaluate and optimize reachability tactics to support long‑term customer growth and loyalty.
Collaboration & Influence
Work cross‑functionally with marketing, product, data, and technology teams to align campaign goals and execution.
Influence internal teams to prioritize enhancements that streamline operations and improve campaign performance.
Foster strong relationships with stakeholders to ensure alignment, transparency, and shared success.
Qualifications
Bachelor’s degree in marketing, communications, or related field.
5+ years of experience in CRM or owned channel strategy and performance.
Deep expertise in email, push, and SMS channels; experience with in‑app and direct mail is a plus.
Experience with governance frameworks for communication channels such as email, text, and app.
Expertise in 1:1 customer communication applying sending best practices and adhering to legal compliances when developing email marketing strategies.
Strong analytical skills and experience working with CRM data and performance dashboards.
Familiarity with campaign tools (e.g., Salesforce, Adobe Campaign, Responsys, Movable Ink).
Experience with A/B testing, segmentation, and personalization strategies.
Proven ability to collaborate cross‑functionally and influence without authority.
Passion for continuous improvement and driving measurable business outcomes.
Familiarity and comfort with complex CRM data (household behavior, purchase patterns, digital event data).
Growth mindset – ability to develop a strategic vision, breakdown the steps to achieve & execute.
Excellent project management skills.
Benefits
Competitive wages paid weekly.
Associate discounts.
Health and financial well‑being benefits for eligible associates (Medical, Dental, 401k and more).
Time off (vacation, holidays, sick pay).
Leaders invested in your training, career growth and development.
An inclusive work environment with talented colleagues who reflect the communities we serve.
The salary range is $105,000.00 - $137,000.00 annually. Starting salary will vary based on location, experience, and qualifications. There may be flexibility for exceptional candidates.
A copy of the full job description can be made available to you.
#J-18808-Ljbffr
Pay & Compensation Base pay range: $105,000.00/yr – $137,000.00/yr.
Location The position will be based in Pleasanton, CA and Boise, ID.
Overview At Albertsons Companies, we look for individuals who want to make an impact. This role offers an opportunity to lead, innovate, and contribute to growth in a fast‑paced, dynamic environment.
Main Responsibilities
Campaign Strategy & Performance Oversight
Serve as the subject matter expert on all current communications across owned channels, including strategy, cadence, and performance.
Stay current on channel best practices, legal compliance, and industry trends to guide internal teams and elevate execution.
Analyze weekly campaign performance across email, push, and SMS to identify inefficiencies, uncover trends, and recommend actionable improvements.
Collaborate with stakeholders to communicate performance insights and strategic recommendations.
Influence data teams to build and enhance dashboards that provide stakeholders with accessible, actionable performance data.
Advise enterprise teams on new journeys, recurring campaigns, and strategic use of owned channels.
Governance & Channel Health
Establish and maintain governance guardrails across owned channels, including frequency, targeting, and classification.
Champion cross-channel best practices to ensure consistency, reduce overlap, and maximize impact.
Monitor opt‑out rates and engagement metrics to identify opportunities for improvement and mitigate churn.
Partner with the Owned Channel Capabilities Manager to advise on best practices and considerations for new channel capability requests.
Reachability & Audience Growth
Own strategies to expand reachability across email, push, and SMS through acquisition, retention, and re‑engagement campaigns.
Be the subject matter expert on audiences opted into each channel and advise on campaign opportunities based on audience insights.
Develop and guide initiatives to grow subscriber bases and improve communication effectiveness.
Continuously evaluate and optimize reachability tactics to support long‑term customer growth and loyalty.
Collaboration & Influence
Work cross‑functionally with marketing, product, data, and technology teams to align campaign goals and execution.
Influence internal teams to prioritize enhancements that streamline operations and improve campaign performance.
Foster strong relationships with stakeholders to ensure alignment, transparency, and shared success.
Qualifications
Bachelor’s degree in marketing, communications, or related field.
5+ years of experience in CRM or owned channel strategy and performance.
Deep expertise in email, push, and SMS channels; experience with in‑app and direct mail is a plus.
Experience with governance frameworks for communication channels such as email, text, and app.
Expertise in 1:1 customer communication applying sending best practices and adhering to legal compliances when developing email marketing strategies.
Strong analytical skills and experience working with CRM data and performance dashboards.
Familiarity with campaign tools (e.g., Salesforce, Adobe Campaign, Responsys, Movable Ink).
Experience with A/B testing, segmentation, and personalization strategies.
Proven ability to collaborate cross‑functionally and influence without authority.
Passion for continuous improvement and driving measurable business outcomes.
Familiarity and comfort with complex CRM data (household behavior, purchase patterns, digital event data).
Growth mindset – ability to develop a strategic vision, breakdown the steps to achieve & execute.
Excellent project management skills.
Benefits
Competitive wages paid weekly.
Associate discounts.
Health and financial well‑being benefits for eligible associates (Medical, Dental, 401k and more).
Time off (vacation, holidays, sick pay).
Leaders invested in your training, career growth and development.
An inclusive work environment with talented colleagues who reflect the communities we serve.
The salary range is $105,000.00 - $137,000.00 annually. Starting salary will vary based on location, experience, and qualifications. There may be flexibility for exceptional candidates.
A copy of the full job description can be made available to you.
#J-18808-Ljbffr