BCforward
Marketing Manager – BCforward
Position Title:
Marketing Manager
Location:
Washington, DC (Hybrid)
Duration:
12 months contract (possible extension)
About the Role:
Client's Public Sector Marketing team is seeking a Federal Account-Based Marketing (ABM) Manager to lead campaigns, content, media, and personalization initiatives for U.S. Federal Government agencies. This role will develop and execute integrated marketing programs that engage key decision-makers, align to mission priorities, and create measurable impact on pipeline and revenue.
The Federal ABM Manager will serve as the bridge between sales and marketing — shaping demand generation strategies that resonate with IT decision makers, procurement leaders, and federal executives, while ensuring HP’s solutions are positioned as mission-critical for secure, future-ready government technology.
Key Responsibilities
Campaign Strategy & Execution
Develop and execute account-based campaigns targeting priority federal agencies, in close alignment with sales.
Lead integrated marketing programs across channels (email, events, paid media, .com, content syndication).
Drive personalization at scale through tools like Folloze, LinkedIn ABM, and tailored HP.com experiences.
Partner with content strategists to create assets that speak to federal missions, compliance, and IT modernization priorities.
Ensure campaign messaging aligns with federal procurement cycles and agency-specific initiatives.
Support sales enablement with tailored playbooks, case studies, and customer-facing materials.
Manage paid and earned media strategies (GovExec, LinkedIn, programmatic) for federal campaigns.
Design and execute 1:1 and 1:few personalization strategies for top agencies.
Optimize digital journeys and nurture paths to maximize engagement and conversions.
Partner with Marketing Operations to track KPIs (pipeline influence, MQLs, CTR, engagement scores).
Use intent data (Bombora, 6sense, etc.) to prioritize accounts and tailor messaging.
Deliver insights back to sales to continuously improve campaign effectiveness.
Work closely with Federal Sales, Field Marketing, Content, Digital Media, and Operations to ensure programs are aligned and measurable.
Engage external agencies and central HP teams for campaign execution and creative support.
Represent marketing priorities in federal cross-functional GTM initiatives.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field.
Certifications or strong experience working with Data. Must be aware of ETL processes with some database knowledge.
5+ years of B2B marketing experience; federal or public sector marketing experience strongly preferred.
Demonstrated success in ABM strategy and execution (1:1, 1:few, and scalable ABM).
Skills
Strong understanding of federal government buying cycles, contracting vehicles, and mission-driven IT priorities.
Expertise in ABM and digital tools (Folloze, LinkedIn Campaign Manager, Salesforce, Marketo, Demandbase or similar).
Strong project management skills; ability to manage multiple stakeholders and deadlines.
Excellent communication and storytelling skills, tailored to executive audiences.
Analytical mindset with ability to translate data into actionable strategies.
Seniority Level
Mid-Senior level
Employment Type
Contract
Job Function
Marketing
Industries
Marketing Services
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Marketing Manager
Location:
Washington, DC (Hybrid)
Duration:
12 months contract (possible extension)
About the Role:
Client's Public Sector Marketing team is seeking a Federal Account-Based Marketing (ABM) Manager to lead campaigns, content, media, and personalization initiatives for U.S. Federal Government agencies. This role will develop and execute integrated marketing programs that engage key decision-makers, align to mission priorities, and create measurable impact on pipeline and revenue.
The Federal ABM Manager will serve as the bridge between sales and marketing — shaping demand generation strategies that resonate with IT decision makers, procurement leaders, and federal executives, while ensuring HP’s solutions are positioned as mission-critical for secure, future-ready government technology.
Key Responsibilities
Campaign Strategy & Execution
Develop and execute account-based campaigns targeting priority federal agencies, in close alignment with sales.
Lead integrated marketing programs across channels (email, events, paid media, .com, content syndication).
Drive personalization at scale through tools like Folloze, LinkedIn ABM, and tailored HP.com experiences.
Partner with content strategists to create assets that speak to federal missions, compliance, and IT modernization priorities.
Ensure campaign messaging aligns with federal procurement cycles and agency-specific initiatives.
Support sales enablement with tailored playbooks, case studies, and customer-facing materials.
Manage paid and earned media strategies (GovExec, LinkedIn, programmatic) for federal campaigns.
Design and execute 1:1 and 1:few personalization strategies for top agencies.
Optimize digital journeys and nurture paths to maximize engagement and conversions.
Partner with Marketing Operations to track KPIs (pipeline influence, MQLs, CTR, engagement scores).
Use intent data (Bombora, 6sense, etc.) to prioritize accounts and tailor messaging.
Deliver insights back to sales to continuously improve campaign effectiveness.
Work closely with Federal Sales, Field Marketing, Content, Digital Media, and Operations to ensure programs are aligned and measurable.
Engage external agencies and central HP teams for campaign execution and creative support.
Represent marketing priorities in federal cross-functional GTM initiatives.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field.
Certifications or strong experience working with Data. Must be aware of ETL processes with some database knowledge.
5+ years of B2B marketing experience; federal or public sector marketing experience strongly preferred.
Demonstrated success in ABM strategy and execution (1:1, 1:few, and scalable ABM).
Skills
Strong understanding of federal government buying cycles, contracting vehicles, and mission-driven IT priorities.
Expertise in ABM and digital tools (Folloze, LinkedIn Campaign Manager, Salesforce, Marketo, Demandbase or similar).
Strong project management skills; ability to manage multiple stakeholders and deadlines.
Excellent communication and storytelling skills, tailored to executive audiences.
Analytical mindset with ability to translate data into actionable strategies.
Seniority Level
Mid-Senior level
Employment Type
Contract
Job Function
Marketing
Industries
Marketing Services
#J-18808-Ljbffr