Oxford Instruments
Service Business Development Specialist/Manager
Oxford Instruments, Concord, Massachusetts, us, 01742
Role Details
Business, Location:
Service, China
Role:
Service Product Marketing Program Manager
Reports to:
Head of Service, China
Direct Reports:
None
Primary Purpose:
Key member of CS marketing team. Acts as a key partner of marketing communication and commercial team to plan and execute overall service products strategies. Manage the key product line lifecycle, understand the market and industry trends, build and execute the marketing activities to drive lead generation and awareness expansion of the service product portfolio. Closely work with the product marketing team of each business unit to enrich and streamline the product portfolio for the China market. Work with market communication and service commercial team to lead more service activities and improve each service product performances.
Key Responsibilities
Responsible for achieving financial and market success in China and providing region-level visibility to the business platform and market development
Responsible for product lifecycle management, including price position, value proposition, strategy, marketing position etc
Perform detailed analysis and routine reporting of responsible business performance, including revenue, campaign implementation status and results
Plan and execute price strategies, content generation and messaging, upgrades and obsolescence of existing products and new product introductions
Adapt global campaigns and programs for execution in the region to establish strong customer and category positions
Work closely with Service Commercial and CS teams to identify market opportunities, and ensure the field is adequately updated with product knowledge to function efficiently and effectively
Other related duties and special projects as assigned
Work with the country manager and Customer Service team for in-country service product definition and create related localized products by aligning BU strategy
Bridge local service product needs with BU product marketing needs for the service products definition
Oversee online store strategy and product/promotion
Indicative Performance Measures
Sales volume and value for each key CTU product lines
Healthy sales pipeline performance, with emphasis on lead performance
POS attached rate and service contract connect rate
Feedback from stakeholders (CS team, global CS product team, local marketing communication team, commercial team) on marketing plans, product promotion plans, and content development
Person Specification - Essential requirements unless stated Education / Qualifications: Bachelor or above in financial, economics or science
Professional Skills/ Abilities:
Must have experience with analytical instruments; OI product experience desirable
Experience in service-related promotion; commercial process is preferred
Experience in marketing is preferred but not required
Extensive experience in material science or life science industry, preferably in marketing, product management or other commercial position
Passionate and outgoing, with strong communication and teamwork skills
Prefer fluent in both spoken and written English
Personal Qualities:
Adaptable, able to flex to needs of customers, team and the business
Proactive, self-starter, completes activities with minimal support. Initiates actions to develop new and better ways of working
"Can do" attitude – decisive, able to work around issues to deliver performance
Superior communication and interpersonal skills to engage with and manage through people
Strong analytical and negotiation skills with a track record of effective negotiations
Broad in approach – sees bigger picture as well as own priorities and needs
#LI-TJ1
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Service, China
Role:
Service Product Marketing Program Manager
Reports to:
Head of Service, China
Direct Reports:
None
Primary Purpose:
Key member of CS marketing team. Acts as a key partner of marketing communication and commercial team to plan and execute overall service products strategies. Manage the key product line lifecycle, understand the market and industry trends, build and execute the marketing activities to drive lead generation and awareness expansion of the service product portfolio. Closely work with the product marketing team of each business unit to enrich and streamline the product portfolio for the China market. Work with market communication and service commercial team to lead more service activities and improve each service product performances.
Key Responsibilities
Responsible for achieving financial and market success in China and providing region-level visibility to the business platform and market development
Responsible for product lifecycle management, including price position, value proposition, strategy, marketing position etc
Perform detailed analysis and routine reporting of responsible business performance, including revenue, campaign implementation status and results
Plan and execute price strategies, content generation and messaging, upgrades and obsolescence of existing products and new product introductions
Adapt global campaigns and programs for execution in the region to establish strong customer and category positions
Work closely with Service Commercial and CS teams to identify market opportunities, and ensure the field is adequately updated with product knowledge to function efficiently and effectively
Other related duties and special projects as assigned
Work with the country manager and Customer Service team for in-country service product definition and create related localized products by aligning BU strategy
Bridge local service product needs with BU product marketing needs for the service products definition
Oversee online store strategy and product/promotion
Indicative Performance Measures
Sales volume and value for each key CTU product lines
Healthy sales pipeline performance, with emphasis on lead performance
POS attached rate and service contract connect rate
Feedback from stakeholders (CS team, global CS product team, local marketing communication team, commercial team) on marketing plans, product promotion plans, and content development
Person Specification - Essential requirements unless stated Education / Qualifications: Bachelor or above in financial, economics or science
Professional Skills/ Abilities:
Must have experience with analytical instruments; OI product experience desirable
Experience in service-related promotion; commercial process is preferred
Experience in marketing is preferred but not required
Extensive experience in material science or life science industry, preferably in marketing, product management or other commercial position
Passionate and outgoing, with strong communication and teamwork skills
Prefer fluent in both spoken and written English
Personal Qualities:
Adaptable, able to flex to needs of customers, team and the business
Proactive, self-starter, completes activities with minimal support. Initiates actions to develop new and better ways of working
"Can do" attitude – decisive, able to work around issues to deliver performance
Superior communication and interpersonal skills to engage with and manage through people
Strong analytical and negotiation skills with a track record of effective negotiations
Broad in approach – sees bigger picture as well as own priorities and needs
#LI-TJ1
#J-18808-Ljbffr