Brightstar Lottery
Senior Marketing Analyst
Brightstar Lottery
is an innovative, forward-thinking global leader in lottery. The
Senior Marketing Analyst
role supports data analytics functions for sales, strategic and marketing planning, product development, and customer needs, aiming to facilitate same‑store sales growth.
Location Providence, RI, US 02903
Overall Purpose and Objective This position is responsible for data analytics functions that support sales, strategic and marketing planning, product development, and Brightstar customer needs with the goal of facilitating same store sales growth. These functions include historical market and lottery game analyses and recommendations, retailer analyses, promotional analyses, market segmentation, marketing planning, and customer consultation on new products and games. In addition to customer‑facing activities, this position will also assist group leadership with ongoing review of the data strategy of the Sales Development team, train stakeholders to access data and produce data visualizations, and improve and streamline data analytics across the group.
Responsibilities
Designs and oversees the execution of complex retail and product analyses for use in modeling sales growth opportunity, optimal product distribution and placement, and market segmentation.
Assists Sales Development management to develop strategic business and product recommendations based on product performance data, including instant portfolio optimization and recommendations.
Evaluates current data utilization process and provides recommendations for improvement.
Analyzes current and prospective lottery retailer performance, using multiple data sources to tell the story.
Participates in shaping the future data gathering and presentation routines.
Interfaces directly with other internal departments, and site personnel to develop and present analyses, results, forecasts, and recommendations.
Conducts internal and user training, coaching, and mentoring on lottery data and strategy.
Develops new analytics using Brightstar’s Lottery Data Cloud platform.
Requirements
BA or BS in a quantitative discipline such as Mathematics, Statistics, Finance, Economics, Engineering or Computer Science preferred.
Excel and PowerPoint expertise is a must.
SQL skills required.
Tableau experience required.
Strong abilities in statistical and data analysis.
Excellent verbal and written communication skills, and attention to detail.
Strong organizational skills, with ability to prioritize work and manage multiple deadlines.
Must maintain a high sense of ownership, be self‑motivated with initiative, and be able to effectively manage account analyses and determine business opportunities.
Ability to integrate with cross‑functional teams and lead where necessary with limited supervision.
Internal and external presentation skills, both at corporate and US sites.
Familiarity with Brightstar and industry databases, data, and applications (SAP, Lottery Data Cloud, Snowflake, Tableau, LaFleurs, NASPL).
Keys to Success
Building collaborative relationships
Decision making
Drive results
Foster innovation
Personal energy
Self‑leadership
Compensation The estimated starting salary range is $74,961 - $164,800.
Benefits Base pay is only one part of our Total Rewards program. Employees may be eligible for commission payments, short‑term incentive or discretionary bonuses, and long‑term incentive bonuses. We offer a 401(k) savings plan with company contributions, health, dental, and vision insurance, life, accident and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. All Brightstar employees have a role in information security, and annual training will be assigned and required as appropriate.
#J-18808-Ljbffr
is an innovative, forward-thinking global leader in lottery. The
Senior Marketing Analyst
role supports data analytics functions for sales, strategic and marketing planning, product development, and customer needs, aiming to facilitate same‑store sales growth.
Location Providence, RI, US 02903
Overall Purpose and Objective This position is responsible for data analytics functions that support sales, strategic and marketing planning, product development, and Brightstar customer needs with the goal of facilitating same store sales growth. These functions include historical market and lottery game analyses and recommendations, retailer analyses, promotional analyses, market segmentation, marketing planning, and customer consultation on new products and games. In addition to customer‑facing activities, this position will also assist group leadership with ongoing review of the data strategy of the Sales Development team, train stakeholders to access data and produce data visualizations, and improve and streamline data analytics across the group.
Responsibilities
Designs and oversees the execution of complex retail and product analyses for use in modeling sales growth opportunity, optimal product distribution and placement, and market segmentation.
Assists Sales Development management to develop strategic business and product recommendations based on product performance data, including instant portfolio optimization and recommendations.
Evaluates current data utilization process and provides recommendations for improvement.
Analyzes current and prospective lottery retailer performance, using multiple data sources to tell the story.
Participates in shaping the future data gathering and presentation routines.
Interfaces directly with other internal departments, and site personnel to develop and present analyses, results, forecasts, and recommendations.
Conducts internal and user training, coaching, and mentoring on lottery data and strategy.
Develops new analytics using Brightstar’s Lottery Data Cloud platform.
Requirements
BA or BS in a quantitative discipline such as Mathematics, Statistics, Finance, Economics, Engineering or Computer Science preferred.
Excel and PowerPoint expertise is a must.
SQL skills required.
Tableau experience required.
Strong abilities in statistical and data analysis.
Excellent verbal and written communication skills, and attention to detail.
Strong organizational skills, with ability to prioritize work and manage multiple deadlines.
Must maintain a high sense of ownership, be self‑motivated with initiative, and be able to effectively manage account analyses and determine business opportunities.
Ability to integrate with cross‑functional teams and lead where necessary with limited supervision.
Internal and external presentation skills, both at corporate and US sites.
Familiarity with Brightstar and industry databases, data, and applications (SAP, Lottery Data Cloud, Snowflake, Tableau, LaFleurs, NASPL).
Keys to Success
Building collaborative relationships
Decision making
Drive results
Foster innovation
Personal energy
Self‑leadership
Compensation The estimated starting salary range is $74,961 - $164,800.
Benefits Base pay is only one part of our Total Rewards program. Employees may be eligible for commission payments, short‑term incentive or discretionary bonuses, and long‑term incentive bonuses. We offer a 401(k) savings plan with company contributions, health, dental, and vision insurance, life, accident and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. All Brightstar employees have a role in information security, and annual training will be assigned and required as appropriate.
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