The Walt Disney Company
Specialist, Lifecycle Operations
The Walt Disney Company, Santa Monica, California, United States, 90403
Specialist, Lifecycle Operations
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Job ID
10134817
Location
Santa Monica, California, United States
Business
Disney Entertainment Television
Date posted
Oct. 23, 2025
Job Summary We’re seeking a strategic and data‑driven Associate Manager of Lifecycle Marketing to support customer engagement and retention initiatives for Hulu and report to the Senior Manager of Lifecycle Operations. As an Associate Lifecycle Manager at Hulu, you will help manage highly technical marketing projects that efficiently drive business impact and deliver outstanding subscriber experiences. You will also collaborate cross‑functionally to execute a variety of marketing campaigns, using data to drive personalization and value for both active and lapsed subscribers. You’ll thrive in a fast‑changing environment, manage Airtable workflows, and be passionate about email and push marketing.
Responsibilities
Partner with the Lifecycle Marketing teams, agencies, data teams, and external partners to bring high‑priority marketing initiatives to life
Plan, schedule, execute, and test email and push notification journeys, including end‑to‑end QA documentation and performance measurement
Partner with content teams to identify opportunities for increasing engagement in existing and new journeys
Hyper‑target subscribers with relevant content to ensure a positive experience for users engaging with Hulu’s products
Optimize current email and push programs through continual testing of creative, copy, timing, offers, targeting, and more
Coordinate work activities with internal and external partners to launch campaigns in a timely and consistent manner
Find opportunities to improve the effectiveness of email and push marketing programs
Basic Qualifications
3+ years in lifecycle marketing or a related field
Experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
Knowledge of email and push best practices for deliverability and downstream impact
Superior project management skills and attention to detail with experience managing Airtable workflows
Ability to provide strategic recommendations motivated by data
Ability to independently develop presentations and communicate clearly to marketers, data analysts, data engineers, and product
Ability to anticipate needs, innovate, and flourish in a fast‑paced environment
A positive attitude, and a penchant for solving problems
Extensive project launch experience and understanding of QA processes
Preferred Qualifications
A minimum of 1 year of experience in streaming, media, or subscription‑based businesses
Experience with corporate audience segmentation tools such as SaaS Customer Intelligence
Required Education
Bachelor’s degree or equivalent work experience
The base salary for this position in Santa Monica, CA is $64,300.00 – $86,200.00 per year based on a 40‑hour work week. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and other benefits, dependent on the level and position offered.
About Disney Entertainment Television Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative.
About The Walt Disney Company The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences.
Hulu, LLC is an equal‑opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information, or disability.
Disability Accommodation for Employment Applications The Walt Disney Company and its affiliated companies are Equal Employment Opportunity employers and welcome all job seekers, including individuals with disabilities and veterans with disabilities. If you have a disability and need a reasonable accommodation to search for a job opening or apply, please visit our disability accommodations FAQs. We will respond only to those requests related to the accessibility of the online application system due to a disability.
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Job ID
10134817
Location
Santa Monica, California, United States
Business
Disney Entertainment Television
Date posted
Oct. 23, 2025
Job Summary We’re seeking a strategic and data‑driven Associate Manager of Lifecycle Marketing to support customer engagement and retention initiatives for Hulu and report to the Senior Manager of Lifecycle Operations. As an Associate Lifecycle Manager at Hulu, you will help manage highly technical marketing projects that efficiently drive business impact and deliver outstanding subscriber experiences. You will also collaborate cross‑functionally to execute a variety of marketing campaigns, using data to drive personalization and value for both active and lapsed subscribers. You’ll thrive in a fast‑changing environment, manage Airtable workflows, and be passionate about email and push marketing.
Responsibilities
Partner with the Lifecycle Marketing teams, agencies, data teams, and external partners to bring high‑priority marketing initiatives to life
Plan, schedule, execute, and test email and push notification journeys, including end‑to‑end QA documentation and performance measurement
Partner with content teams to identify opportunities for increasing engagement in existing and new journeys
Hyper‑target subscribers with relevant content to ensure a positive experience for users engaging with Hulu’s products
Optimize current email and push programs through continual testing of creative, copy, timing, offers, targeting, and more
Coordinate work activities with internal and external partners to launch campaigns in a timely and consistent manner
Find opportunities to improve the effectiveness of email and push marketing programs
Basic Qualifications
3+ years in lifecycle marketing or a related field
Experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
Knowledge of email and push best practices for deliverability and downstream impact
Superior project management skills and attention to detail with experience managing Airtable workflows
Ability to provide strategic recommendations motivated by data
Ability to independently develop presentations and communicate clearly to marketers, data analysts, data engineers, and product
Ability to anticipate needs, innovate, and flourish in a fast‑paced environment
A positive attitude, and a penchant for solving problems
Extensive project launch experience and understanding of QA processes
Preferred Qualifications
A minimum of 1 year of experience in streaming, media, or subscription‑based businesses
Experience with corporate audience segmentation tools such as SaaS Customer Intelligence
Required Education
Bachelor’s degree or equivalent work experience
The base salary for this position in Santa Monica, CA is $64,300.00 – $86,200.00 per year based on a 40‑hour work week. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and other benefits, dependent on the level and position offered.
About Disney Entertainment Television Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative.
About The Walt Disney Company The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences.
Hulu, LLC is an equal‑opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information, or disability.
Disability Accommodation for Employment Applications The Walt Disney Company and its affiliated companies are Equal Employment Opportunity employers and welcome all job seekers, including individuals with disabilities and veterans with disabilities. If you have a disability and need a reasonable accommodation to search for a job opening or apply, please visit our disability accommodations FAQs. We will respond only to those requests related to the accessibility of the online application system due to a disability.
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