Vhernier Group
Overview
Communications Assistant Manager - New York at Vhernier Group. Reports to: Brand President. The Marketing Assistant Manager is responsible for developing and executing all communication strategies, including marketing, advertising, events, and public relations. This role drives store traffic, brand awareness and sales, with a luxury industry mindset, a creative approach, and the ability to manage complex timelines and execute with precision. Responsibilities
Advertising & Collateral: manage all retail and wholesale marketing material; maintain advertising calendar; ensure HQ guidelines; provide recommendations for the media plan to maximize brand awareness and exposure; search for new media partners; understand traditional and emerging marketing channels. Public & Press Relations: support product launches and brand initiatives; develop a strong relationship with local PR agency; monitor press clippings; manage PR calendar; staff events; ensure qualitative and quantitative media coverage. Events: plan, execute and follow-up on all events/initiatives/activations; ensure positive ROI across press, retail and wholesale; develop briefs and mood boards; identify new vendors; collaborate with internal teams on retail opportunities; proactively propose event concepts. Social Media: assist HQ Communications in community management; identify potential influencers and content creators for local campaigns to drive brand awareness and engagement. Internal & External Communications: manage all internal and external communications including editorial coverage, advertising, holiday communications, trainings, monthly recaps; support wholesale with communications and events; create contents and assets for internal channels (newsletters, intranet, etc.). Administration: assist senior management with oversight of the communications department local budget; track local budget spend; attend internal meetings; ensure brand image and guidelines are followed; onboarding and payment execution for vendors; manage invoices; liaison between corporate, external partners, and retail teams; prepare marketing and PR reports and presentations; arrange client meetings; take and circulate notes; occasional travel. Other duties as required. Qualifications
Bachelor’s degree in marketing, communications or related field 3 - 5 years of experience in marketing, communications or related field Proficiency with social media platforms and digital landscape; past event planning experience Interest in luxury industry, specifically jewelry Highly detail-oriented with strong time management; ability to juggle multiple priorities in a fast-paced environment Strategic thinker with adaptability; strong interpersonal skills and ability to work collaboratively Self-starter with initiative; able to lead projects and work hands-on Excellent computer skills in Microsoft Office (Word, Excel, PowerPoint) Travel required based on business needs Compensation and Benefits
Richemont offers a generous compensation and benefits package for eligible employees. Only candidates selected for further consideration will be contacted. We Offer – United States: Employee wellbeing is a top priority with medical, dental, vision, health savings accounts, life insurance, disability benefits, and 401(k) with employer match. Includes paid time off, wellness reimbursement, and access to employee assistance programs; volunteer days off. Salary
Expected Salary Range: $80k to $90k. Salary will be determined based on relevant skills and experience.
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Communications Assistant Manager - New York at Vhernier Group. Reports to: Brand President. The Marketing Assistant Manager is responsible for developing and executing all communication strategies, including marketing, advertising, events, and public relations. This role drives store traffic, brand awareness and sales, with a luxury industry mindset, a creative approach, and the ability to manage complex timelines and execute with precision. Responsibilities
Advertising & Collateral: manage all retail and wholesale marketing material; maintain advertising calendar; ensure HQ guidelines; provide recommendations for the media plan to maximize brand awareness and exposure; search for new media partners; understand traditional and emerging marketing channels. Public & Press Relations: support product launches and brand initiatives; develop a strong relationship with local PR agency; monitor press clippings; manage PR calendar; staff events; ensure qualitative and quantitative media coverage. Events: plan, execute and follow-up on all events/initiatives/activations; ensure positive ROI across press, retail and wholesale; develop briefs and mood boards; identify new vendors; collaborate with internal teams on retail opportunities; proactively propose event concepts. Social Media: assist HQ Communications in community management; identify potential influencers and content creators for local campaigns to drive brand awareness and engagement. Internal & External Communications: manage all internal and external communications including editorial coverage, advertising, holiday communications, trainings, monthly recaps; support wholesale with communications and events; create contents and assets for internal channels (newsletters, intranet, etc.). Administration: assist senior management with oversight of the communications department local budget; track local budget spend; attend internal meetings; ensure brand image and guidelines are followed; onboarding and payment execution for vendors; manage invoices; liaison between corporate, external partners, and retail teams; prepare marketing and PR reports and presentations; arrange client meetings; take and circulate notes; occasional travel. Other duties as required. Qualifications
Bachelor’s degree in marketing, communications or related field 3 - 5 years of experience in marketing, communications or related field Proficiency with social media platforms and digital landscape; past event planning experience Interest in luxury industry, specifically jewelry Highly detail-oriented with strong time management; ability to juggle multiple priorities in a fast-paced environment Strategic thinker with adaptability; strong interpersonal skills and ability to work collaboratively Self-starter with initiative; able to lead projects and work hands-on Excellent computer skills in Microsoft Office (Word, Excel, PowerPoint) Travel required based on business needs Compensation and Benefits
Richemont offers a generous compensation and benefits package for eligible employees. Only candidates selected for further consideration will be contacted. We Offer – United States: Employee wellbeing is a top priority with medical, dental, vision, health savings accounts, life insurance, disability benefits, and 401(k) with employer match. Includes paid time off, wellness reimbursement, and access to employee assistance programs; volunteer days off. Salary
Expected Salary Range: $80k to $90k. Salary will be determined based on relevant skills and experience.
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