HVACDirect.com
Search Engine Marketing Campaign Manager (SEM)
HVACDirect.com, Troy, Ohio, United States, 45373
Search Engine Marketer for fast-growing eCommerce business
In search of: SEM Campaign Manager
Do you eat, breathe and sleep Google and Bing ads? Do you dream up new attribution models and customer journeys for fun? Does data make you happy?
If so, we want you helping us drive our eCommerce business.
Brock Air Products, Inc. is looking for an experienced Paid Search Engine Campaign Manager to help grow our business via paid SEM campaigns. We're a fast-growing, web-focused business that is deeply rooted in search engine marketing and we’re looking for an experienced campaign manager to help take us to the next level.
If you have a passion for results-driven marketing, we want you on our team!
The
SEM Campaign Manager
will be a paid search & SEM strategist and implementer who will drive our SEM efforts within Google, Bing, Amazon, eBay, and other search-driven channels and marketplaces. Using paid search, feed-based search advertising, paid social, and paid content- and display-advertising platforms, the SEM Campaign Manager will be responsible for helping to craft and implement the paid media strategy for campaigns within their purview.
The ideal candidate will bring an enthusiasm for digital marketing along with proven skills in campaign management, platform management, and multi-channel strategies. They will possess a deep knowledge of all facets of eCommerce marketing and customer acquisition as well as proven experience in all relevant advertising platforms. They will be familiar with P&L concepts and understand how to balance profitability and accelerated acquisition in order to create profitable growth at a high trajectory.
Brock Air Products, Inc. is a growing business with many opportunities for a dedicated and interested individual. Fast online growth and online success have translated into a growing staff and expansion into adjacent categories. A successful candidate will have no lack of opportunity to grow within this company. Expect and enjoy a fast-paced environment with a can-do, collaborative atmosphere.
Responsibilities
Direct management of paid ad platforms for campaigns including but not limited to: Paid Search, Shopping, Demand Gen, Remarketing, PMAX, & Paid Social
Drive profitable YOY sales growth while adhering to ROAS guidelines
Analyze performance metrics and implement new strategies accordingly
Identify opportunities for growth in current and new markets
Drive landing page development and on-site improvements to bolster conversion rates from paid campaigns
Collaborate with Merchandising and Creative on strategies to improve overall category sales growth, with an eye toward strategies that will influence SEM results
Qualifications
3+ years of proven paid search and keyword-driven advertising experience
Mastery of ad platforms, including Google Adwords, Microsoft/Bing, and Facebook
Demonstrable expertise in Google Analytics or other analytic platforms
Experience with Moz, SEMRush or other search engine analysis platform
Previous paid search experience within an eCommerce business
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Wholesale Hardware, Plumbing, Heating Equipment
#J-18808-Ljbffr
In search of: SEM Campaign Manager
Do you eat, breathe and sleep Google and Bing ads? Do you dream up new attribution models and customer journeys for fun? Does data make you happy?
If so, we want you helping us drive our eCommerce business.
Brock Air Products, Inc. is looking for an experienced Paid Search Engine Campaign Manager to help grow our business via paid SEM campaigns. We're a fast-growing, web-focused business that is deeply rooted in search engine marketing and we’re looking for an experienced campaign manager to help take us to the next level.
If you have a passion for results-driven marketing, we want you on our team!
The
SEM Campaign Manager
will be a paid search & SEM strategist and implementer who will drive our SEM efforts within Google, Bing, Amazon, eBay, and other search-driven channels and marketplaces. Using paid search, feed-based search advertising, paid social, and paid content- and display-advertising platforms, the SEM Campaign Manager will be responsible for helping to craft and implement the paid media strategy for campaigns within their purview.
The ideal candidate will bring an enthusiasm for digital marketing along with proven skills in campaign management, platform management, and multi-channel strategies. They will possess a deep knowledge of all facets of eCommerce marketing and customer acquisition as well as proven experience in all relevant advertising platforms. They will be familiar with P&L concepts and understand how to balance profitability and accelerated acquisition in order to create profitable growth at a high trajectory.
Brock Air Products, Inc. is a growing business with many opportunities for a dedicated and interested individual. Fast online growth and online success have translated into a growing staff and expansion into adjacent categories. A successful candidate will have no lack of opportunity to grow within this company. Expect and enjoy a fast-paced environment with a can-do, collaborative atmosphere.
Responsibilities
Direct management of paid ad platforms for campaigns including but not limited to: Paid Search, Shopping, Demand Gen, Remarketing, PMAX, & Paid Social
Drive profitable YOY sales growth while adhering to ROAS guidelines
Analyze performance metrics and implement new strategies accordingly
Identify opportunities for growth in current and new markets
Drive landing page development and on-site improvements to bolster conversion rates from paid campaigns
Collaborate with Merchandising and Creative on strategies to improve overall category sales growth, with an eye toward strategies that will influence SEM results
Qualifications
3+ years of proven paid search and keyword-driven advertising experience
Mastery of ad platforms, including Google Adwords, Microsoft/Bing, and Facebook
Demonstrable expertise in Google Analytics or other analytic platforms
Experience with Moz, SEMRush or other search engine analysis platform
Previous paid search experience within an eCommerce business
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Wholesale Hardware, Plumbing, Heating Equipment
#J-18808-Ljbffr