Danner's Incorporated
Marketing & Sales Lead Generation Specialist
Danner's Incorporated, Pasadena, Texas, United States, 77505
Marketing & Sales Lead Generation Specialist
Pasadena, TX | On-Site | Full-Time | Exempt
Danner’s is seeking a creative, data-savvy marketing professional to expand our digital presence and deliver a steady pipeline of qualified leads. The role blends strategy with hands‑on execution across content, social, email, and paid campaigns, partnering closely with Sales, Operations, and HR to drive company growth.
What You’ll Do
Build integrated marketing strategies that raise brand awareness and generate high‑quality leads with measurable outcomes.
Create on‑brand assets for web, email, social, blogs, and promotions, highlighting customer stories and successes.
Manage day‑to‑day social media (LinkedIn, Facebook, Instagram, TikTok), scheduling, engagement, and keep the website current and SEO‑aligned.
Plan, launch, and optimize paid and search campaigns in Google Ads, Facebook, and LinkedIn, applying SEO best practices.
Build and nurture digital lead‑gen programs using HubSpot CRM to capture, score, and nurture prospects, aligning with Sales targets.
Track and report on KPIs (traffic, click‑through rate, conversions, ROI) using Google Analytics, HubSpot, and native platform reports; adjust campaigns based on insights.
Coordinate with internal teams for events, trade shows, and employee engagement initiatives; serve as the digital/social strategy point of contact.
What You’ll Bring
3–5 years of hands‑on experience in digital marketing and lead generation with proven outcomes.
Working knowledge of HubSpot (or similar) and analytics (Google Analytics).
Demonstrated expertise in paid media and campaign optimization.
Strong writing and editing skills with an eye for brand consistency.
Organized, deadline‑driven, and capable of managing multiple projects.
Collaborative mindset, comfortable partnering across functions.
Bonus points: B2B experience, Canva/Adobe design skills, website management and SEO, email best‑practice know‑how, maritime or security industry knowledge.
How Success Will Be Measured
Qualified leads: Meeting or exceeding monthly/quarterly lead targets.
Campaign performance: Hitting agreed KPIs (engagement, click‑through rate, conversions, ROI).
Brand growth: Rising followers and engagement across key channels.
Operational excellence: On‑time delivery, clean reporting, smart recommendations.
Benefits & Culture
Own top‑of‑funnel growth from strategy to measurable results.
Opportunity to shape strategy and success of a key business division.
Culture built on safety, accountability, innovation, and customer service.
Competitive compensation and benefits package.
Equal Opportunity Employer We are an equal opportunity employer and value diversity. All qualified applicants will be considered for employment regardless of race, religion, national origin, color, sex, sexual orientation, gender identity, veteran status, or disability.
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Danner’s is seeking a creative, data-savvy marketing professional to expand our digital presence and deliver a steady pipeline of qualified leads. The role blends strategy with hands‑on execution across content, social, email, and paid campaigns, partnering closely with Sales, Operations, and HR to drive company growth.
What You’ll Do
Build integrated marketing strategies that raise brand awareness and generate high‑quality leads with measurable outcomes.
Create on‑brand assets for web, email, social, blogs, and promotions, highlighting customer stories and successes.
Manage day‑to‑day social media (LinkedIn, Facebook, Instagram, TikTok), scheduling, engagement, and keep the website current and SEO‑aligned.
Plan, launch, and optimize paid and search campaigns in Google Ads, Facebook, and LinkedIn, applying SEO best practices.
Build and nurture digital lead‑gen programs using HubSpot CRM to capture, score, and nurture prospects, aligning with Sales targets.
Track and report on KPIs (traffic, click‑through rate, conversions, ROI) using Google Analytics, HubSpot, and native platform reports; adjust campaigns based on insights.
Coordinate with internal teams for events, trade shows, and employee engagement initiatives; serve as the digital/social strategy point of contact.
What You’ll Bring
3–5 years of hands‑on experience in digital marketing and lead generation with proven outcomes.
Working knowledge of HubSpot (or similar) and analytics (Google Analytics).
Demonstrated expertise in paid media and campaign optimization.
Strong writing and editing skills with an eye for brand consistency.
Organized, deadline‑driven, and capable of managing multiple projects.
Collaborative mindset, comfortable partnering across functions.
Bonus points: B2B experience, Canva/Adobe design skills, website management and SEO, email best‑practice know‑how, maritime or security industry knowledge.
How Success Will Be Measured
Qualified leads: Meeting or exceeding monthly/quarterly lead targets.
Campaign performance: Hitting agreed KPIs (engagement, click‑through rate, conversions, ROI).
Brand growth: Rising followers and engagement across key channels.
Operational excellence: On‑time delivery, clean reporting, smart recommendations.
Benefits & Culture
Own top‑of‑funnel growth from strategy to measurable results.
Opportunity to shape strategy and success of a key business division.
Culture built on safety, accountability, innovation, and customer service.
Competitive compensation and benefits package.
Equal Opportunity Employer We are an equal opportunity employer and value diversity. All qualified applicants will be considered for employment regardless of race, religion, national origin, color, sex, sexual orientation, gender identity, veteran status, or disability.
#J-18808-Ljbffr