Bio-Techne
Senior Product Marketing Specialist – Reagent Solutions Division
Bio-Techne, Minneapolis, Minnesota, United States, 55400
Are you a talented, energeticWe’re looking for a passionate individual eager to grow their life sciences marketing experience within a customer-first team. This Senior Product Marketing Specialist will join the dynamic Reagents Solution Division (RSD) Product Portfolio Marketing team and be responsible for development and execution of high-growth go-to-market, multi-channel, full funnel marketing plans to raise awareness and drive conversion within key life science market segments.The ideal candidate is dynamic, self-motivated, an excellent communicator and will possess a strong understanding of the life science research market, particularly in the areas of cell or protein biology, along with demonstrated skills in market development.**Key Responsibilities:**Create product launch toolkits that provide impactful new product messaging and education to our commercial teams, including product training, positioning, key messaging, and customer facing materials.**Education and Experience:**3+ years of marketing experience in the life sciences industry, biotech or related field, product marketing experience preferred. Tactical marketing experience in multiple channels including web, SEO, SEM, display, email, events, and 3rd party advertising.Knowledge, Skills and Abilities:Strong copywriting skills with the ability to create promotional scientific content Collaborates easily and effectively with an ability to influence without direct authority Exceptional project management skills, attention to detail, and deadline driven Knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, segmentation, value proposition and marketing program developmentFast and self-starter learner, with ability to work in a dynamic team adapting quickly to a changing environment Ability to travel up to 10% * ### We offer competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.* ### We invest in our employees’ financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA.* ### We empower our employees develop their careers through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more.* ### We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.* ### We offer an accrued leave policy with paid holidays, paid time off, and paid parental leave.* ### We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.
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