Traveltechessentialist
Senior Product Marketing Manager
Traveltechessentialist, Chicago, Illinois, United States, 60290
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Responsibilities
Define the vision and long-term roadmap for offer management within the product marketing function Establish governance frameworks and decisioning models to ensure consistency, relevancy, scalability, and profitability of offers. Lead the development of holistic solution selling strategies that balance acquisition, retention, and monetization. Leverage customer insights, competitive intelligence, and market trends to inform offer design. Partner with product marketing, growth marketing, product, strategy, commercial sales and analytics to align offers with value propositions, product market fit, and business objectives. Ensure operational readiness and scalability of offers across systems and channels. Define success metrics, track offer performance, and deliver insights that guide optimization and provide regular reporting on offer impact and ROI Experience and qualifications
8+ years of experience in Solution Marketing, Pricing/Packaging, Offer Management, or related roles in a B2B tech environment Proven success in designing and executing product bundled offers that drive adoption, retention, or revenue growth. Experience building frameworks for product segmentation & bundling in a consulting or strategy capacity. Experience integrating segmentation into GTM and commercial motions Strong business acumen with the ability to balance customer value with financial impact. Excellent cross-functional collaboration skills, with experience influencing stakeholders across product marketing, growth marketing, product, strategy, commercial sales and analytics Analytical mindset with experience leveraging data to drive decisions. Comfort using data to make tradeoffs between volume, margin, and long-term retention. Exceptional communication skills, both written and verbal, with the ability to clearly articulate complex strategies. Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures Compensation and benefits The total cash range for this position varies by location: in Austin it is $155,000.00 to $217,000.00, with potential to reach $248,000.00; in Chicago it is $146,000.00 to $204,500.00, with potential to reach $233,500.00, based on performance. Starting pay will vary based on location, knowledge, skills, and experience, and ranges may be modified in the future. Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits. Accommodation requests: If you need assistance with any part of the application or recruiting process due to a disability or other health condition, please reach out to our Recruiting Accommodations Team. We are committed to an inclusive work environment and equal opportunity for all applicants. Expedia Group’s family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. Our official work authorization information will be shared with relevant authorities as required.
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Define the vision and long-term roadmap for offer management within the product marketing function Establish governance frameworks and decisioning models to ensure consistency, relevancy, scalability, and profitability of offers. Lead the development of holistic solution selling strategies that balance acquisition, retention, and monetization. Leverage customer insights, competitive intelligence, and market trends to inform offer design. Partner with product marketing, growth marketing, product, strategy, commercial sales and analytics to align offers with value propositions, product market fit, and business objectives. Ensure operational readiness and scalability of offers across systems and channels. Define success metrics, track offer performance, and deliver insights that guide optimization and provide regular reporting on offer impact and ROI Experience and qualifications
8+ years of experience in Solution Marketing, Pricing/Packaging, Offer Management, or related roles in a B2B tech environment Proven success in designing and executing product bundled offers that drive adoption, retention, or revenue growth. Experience building frameworks for product segmentation & bundling in a consulting or strategy capacity. Experience integrating segmentation into GTM and commercial motions Strong business acumen with the ability to balance customer value with financial impact. Excellent cross-functional collaboration skills, with experience influencing stakeholders across product marketing, growth marketing, product, strategy, commercial sales and analytics Analytical mindset with experience leveraging data to drive decisions. Comfort using data to make tradeoffs between volume, margin, and long-term retention. Exceptional communication skills, both written and verbal, with the ability to clearly articulate complex strategies. Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures Compensation and benefits The total cash range for this position varies by location: in Austin it is $155,000.00 to $217,000.00, with potential to reach $248,000.00; in Chicago it is $146,000.00 to $204,500.00, with potential to reach $233,500.00, based on performance. Starting pay will vary based on location, knowledge, skills, and experience, and ranges may be modified in the future. Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits. Accommodation requests: If you need assistance with any part of the application or recruiting process due to a disability or other health condition, please reach out to our Recruiting Accommodations Team. We are committed to an inclusive work environment and equal opportunity for all applicants. Expedia Group’s family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. Our official work authorization information will be shared with relevant authorities as required.
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