Infinite Roar
Overview
Meet Infinite Roar. Infinite Roar is a full-service, brand-building, modern media powerhouse, seamlessly combining the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global leader. Fiercely devoted to partnering with ambitious brands driven by an insatiable hunger for growth, we harness the immense power of the Publicis Media network to drive better outcomes at scale. Under the direction of dynamic leaders with hands-on experience helping disruptor and challenger brands make outsized noise in the market, Infinite Roar delivers boutique service and insights alongside world-class buying clout, research and tools, and results. Our people are what sets us apart, and we embody a culture where you are seen, heard, valued and appreciated.
The Data, Tech, Analytics, Audience and Insights (DTAI) team at Infinite Roar is at the core of everything that we do. We empower all other teams through a relentless focus on data & transparency, and empower the creation of best-of-breed strategy, innovation and activation across Infinite Roar’s entire portfolio. This diverse team of data and marketing technology specialists have deep expertise in the ever-changing universe of ad tech, data management, data-driven marketing, and enables a data-first strategy throughout our vast ecosystem of tools and capabilities, enabling automation and scale across our integrated media approach.
Position Overview: As a leader in the DTAI team, the Director is responsible for guiding a team to develop and deliver data-driven solutions that enhance marketing performance and media insights. This role involves creating client-ready analytic strategies, frameworks, and methods, while playing a key role in advancing client-facing solutions. The Director partners closely with various teams, including Strategy, Activation, Operations, Audience and AdOps, to drive data-led integration and measurement strategies across multi-channel activations. They will bring a strong mix of big-data management and modeling expertise along with business insight and project management skills to solve complex business issues through creativity, and human insights.
The Director will own and drive projects from start to finish, apply sound business judgment, and communicate complex information effectively across a variety of partners to improve opportunities. They will also bring deep client and relationship management proficiency, together with a passion for building new capabilities through experimentation. They will have significant influence across senior business leaders and clients, guiding campaign optimizations and working with third-party vendors on brand health/lift studies, marketing mix modeling, and audience activation, all while fostering collaboration and a coaching mentality.
This is a hybrid role in Chicago requiring 3 days a week in office.
Responsibilities
Provide strategic leadership to senior client partners to design, prioritize and implement strategic projects to improve marketing investment and analytical maturity.
Lead development and presentation of advanced analytics solutions and long-term analytics project roadmap to address client’s business and marketing needs, critical to DTAI’s long-term success.
Partner across the DTAI teams to create and maintain a robust data infrastructure for seamless organization.
Actively share knowledge with client and internal teams regarding derived insights and results to impact business needs and growth.
Enhance and improve frameworks and methods to address client and industry strategies including the integration of digital media and customer analytics to increase performance.
Drive the use of analytics forward thinking across the organization.
Manage and/or mentor Associate Director, Manager, and Senior Analyst level contributors, including prioritization and allocation of resources across projects and teams across defined client portfolio.
Be seen as a leader with vision with the client, at Infinite Roar and across the industry, in the AdTech/MarTech space, with emphasis on data science and generative AI / LLM applications.
Identify organic growth opportunities and craft meaningful proposals for clients to improve their data strategy as it relates to ad spend.
Participate in industry learning; meet with internal partners and vendors to ensure POVs and materials are up to date and translate these materials into client-facing materials to support learning and advocacy for Infinite Roar.
Qualifications
8 to 10 years of experience in digital media, ad technology or business consulting using data to drive marketing recommendations.
5+ years managing relationships across complex hierarchies with ability to influence internal teams and clients; ability to motivate a team in a high-growth environment.
Degree or equivalent experience in marketing or quantitative subject areas such as statistics, mathematics, or economics.
Strong knowledge of analytics areas including Predictive Modeling, Marketing Mix Modeling (digital; TV, radio, OOH, etc.), Attribution sciences and implementation of large language model-based applications.
Strong experience with R, Python or similar tools.
Strong consulting experience with ability to evaluate complex client issues and deliver data-driven solutions.
In-depth knowledge of ad and marketing technology including media buying, multi-channel measurement and cross-channel frameworks; familiarity with ad servers, dynamic creative optimization, OLV/CTV + Linear measurement, ad verification, CDP, CRM, DSPs, etc.
Experience managing multiple clients/brands across third-party marketing measurement technologies and platforms.
Excellent oral and written communication and client presentation skills; ability to translate complex concepts for technical and non-technical partners.
Entrepreneurial mindset with a can-do attitude and a willingness to figure things out.
Startup experience preferred.
Strong understanding of BI/Data Analytics tools and Martech/Adtech tools; agency-side experience preferred.
Familiarity with additional tools is a plus: web analytics platforms, surveys, competitive monitoring tools.
Additional Information Our Publicis Groupe motto “Viva La Différence” underscores belonging, inclusion, and equitable experiences for all talent. Publicis Groupe provides robust benefit programs including medical, dental, vision, disability, 401K, parental and family care leave, tuition reimbursement, and flexible time off. If you require accommodation or assistance, contact USMSTACompliance@publicis.com. All information will be kept confidential according to EEO guidelines. Compensation Range: $132,715 - $190,680 annually. Details on benefits and eligibility are provided in the posting. Application deadline is 11/21/25.
Location & Employment Type Location: Chicago, IL (Hybrid) | Employment type: Full-time
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The Data, Tech, Analytics, Audience and Insights (DTAI) team at Infinite Roar is at the core of everything that we do. We empower all other teams through a relentless focus on data & transparency, and empower the creation of best-of-breed strategy, innovation and activation across Infinite Roar’s entire portfolio. This diverse team of data and marketing technology specialists have deep expertise in the ever-changing universe of ad tech, data management, data-driven marketing, and enables a data-first strategy throughout our vast ecosystem of tools and capabilities, enabling automation and scale across our integrated media approach.
Position Overview: As a leader in the DTAI team, the Director is responsible for guiding a team to develop and deliver data-driven solutions that enhance marketing performance and media insights. This role involves creating client-ready analytic strategies, frameworks, and methods, while playing a key role in advancing client-facing solutions. The Director partners closely with various teams, including Strategy, Activation, Operations, Audience and AdOps, to drive data-led integration and measurement strategies across multi-channel activations. They will bring a strong mix of big-data management and modeling expertise along with business insight and project management skills to solve complex business issues through creativity, and human insights.
The Director will own and drive projects from start to finish, apply sound business judgment, and communicate complex information effectively across a variety of partners to improve opportunities. They will also bring deep client and relationship management proficiency, together with a passion for building new capabilities through experimentation. They will have significant influence across senior business leaders and clients, guiding campaign optimizations and working with third-party vendors on brand health/lift studies, marketing mix modeling, and audience activation, all while fostering collaboration and a coaching mentality.
This is a hybrid role in Chicago requiring 3 days a week in office.
Responsibilities
Provide strategic leadership to senior client partners to design, prioritize and implement strategic projects to improve marketing investment and analytical maturity.
Lead development and presentation of advanced analytics solutions and long-term analytics project roadmap to address client’s business and marketing needs, critical to DTAI’s long-term success.
Partner across the DTAI teams to create and maintain a robust data infrastructure for seamless organization.
Actively share knowledge with client and internal teams regarding derived insights and results to impact business needs and growth.
Enhance and improve frameworks and methods to address client and industry strategies including the integration of digital media and customer analytics to increase performance.
Drive the use of analytics forward thinking across the organization.
Manage and/or mentor Associate Director, Manager, and Senior Analyst level contributors, including prioritization and allocation of resources across projects and teams across defined client portfolio.
Be seen as a leader with vision with the client, at Infinite Roar and across the industry, in the AdTech/MarTech space, with emphasis on data science and generative AI / LLM applications.
Identify organic growth opportunities and craft meaningful proposals for clients to improve their data strategy as it relates to ad spend.
Participate in industry learning; meet with internal partners and vendors to ensure POVs and materials are up to date and translate these materials into client-facing materials to support learning and advocacy for Infinite Roar.
Qualifications
8 to 10 years of experience in digital media, ad technology or business consulting using data to drive marketing recommendations.
5+ years managing relationships across complex hierarchies with ability to influence internal teams and clients; ability to motivate a team in a high-growth environment.
Degree or equivalent experience in marketing or quantitative subject areas such as statistics, mathematics, or economics.
Strong knowledge of analytics areas including Predictive Modeling, Marketing Mix Modeling (digital; TV, radio, OOH, etc.), Attribution sciences and implementation of large language model-based applications.
Strong experience with R, Python or similar tools.
Strong consulting experience with ability to evaluate complex client issues and deliver data-driven solutions.
In-depth knowledge of ad and marketing technology including media buying, multi-channel measurement and cross-channel frameworks; familiarity with ad servers, dynamic creative optimization, OLV/CTV + Linear measurement, ad verification, CDP, CRM, DSPs, etc.
Experience managing multiple clients/brands across third-party marketing measurement technologies and platforms.
Excellent oral and written communication and client presentation skills; ability to translate complex concepts for technical and non-technical partners.
Entrepreneurial mindset with a can-do attitude and a willingness to figure things out.
Startup experience preferred.
Strong understanding of BI/Data Analytics tools and Martech/Adtech tools; agency-side experience preferred.
Familiarity with additional tools is a plus: web analytics platforms, surveys, competitive monitoring tools.
Additional Information Our Publicis Groupe motto “Viva La Différence” underscores belonging, inclusion, and equitable experiences for all talent. Publicis Groupe provides robust benefit programs including medical, dental, vision, disability, 401K, parental and family care leave, tuition reimbursement, and flexible time off. If you require accommodation or assistance, contact USMSTACompliance@publicis.com. All information will be kept confidential according to EEO guidelines. Compensation Range: $132,715 - $190,680 annually. Details on benefits and eligibility are provided in the posting. Application deadline is 11/21/25.
Location & Employment Type Location: Chicago, IL (Hybrid) | Employment type: Full-time
#J-18808-Ljbffr