Simply Business
About Simply Business
Simply Business is a digital insurance brokerage that specializes in simplifying the insurance-buying process for small businesses. Our proprietary technology platform enables owners to easily search, compare, and purchase policies from over 20 top-rated insurance providers, all online. Founded in the UK in 2005, we have nearly 20 years of experience supporting small businesses and have been recognized as a best place to work by Built In’s 2025 Best Companies to Work for in the US and Best Places to Work in Boston.
Senior Manager, SEO We are seeking a visionary Senior Manager, SEO/AEO/LLM to lead our organic search strategy into the next era. This role is not a traditional SEO; it requires a leader who understands that the future of search extends far beyond keywords and embraces user experience, generative AI, answer engine optimization, and large language models. The incumbent will define a "Search Everywhere" strategy to position Simply Business as the answer for small business insurance needs, increasing organic traffic and driving high-value, high-converting users.
What You’ll Do
Strategic Leadership : Develop the framework and strategy for SEO, Answer Engine Optimization (GEO), and Large Language Models (LLM) in alignment with our business and product goals.
Execution : Create and drive the SEO/AEO/LLM roadmap, managing prioritization, execution, and optimization of performance‑oriented initiatives, and produce original, authoritative content at scale.
Data‑Driven Execution : Conduct technical and content audits, analyze audience discovery and consumption across platforms, build roadmaps, and forecast impact through structured testing and experimentation.
Cross‑Functional Collaboration : Partner with Paid Media, Content, Operations, Product, and Engineering to translate strategy into action, establishing EEAT practices and technical enhancements such as structured data.
Product Partnership & Discoverability : Work with product teams on strategic initiatives that improve discoverability, including new programmatic pages, content hubs, off‑site mentions, widgets, and quizzes.
Ecosystem & Tools : Continuously assess and review our ecosystem and tools to ensure we remain cutting‑edge and efficient.
Innovation & Best Practices : Stay ahead of the curve by researching and applying new AI search methodologies and setting best practices for internal teams and clients.
Expert Consultation : Serve as the primary point of contact for all SEO, GEO, and LLM–related client questions, providing expert guidance, reporting, and thought leadership.
What We’re Looking For
Experience : 10‑15+ years in SEO with a proven track record of large‑scale organic search strategies.
Technical Acumen : Deep understanding of modern web technologies and how search and AI bots crawl, index, and rank sites. Proficiency with JavaScript, HTML, CSS, and Schema Markup.
AI & LLM Expertise : Experience with generative AI and LLMs, including strategy development for optimizing content and experiences for new engines.
Analytical Skills : Strong quantitative abilities and proficiency with tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.
Communication & Influence : Exceptional communication skills, able to articulate complex technical concepts to non‑technical stakeholders and leadership.
Leadership : Senior leadership experience, proven ability to communicate strategy to diverse leaders, manage agency and vendor relationships, mentor teams, and collaborate across business units.
Benefits and Perks
Group medical, dental, vision, and prescription drug coverage
Short‑term and long‑term disability, and life insurance coverage
401(k) plan with 5% employer match
Commuter benefits
25 days of vacation plus 10 sick days and 10 company holidays
Learning and development investment, regular team outings, and volunteer opportunities
Hybrid working model with flexibility
A modern office space
Equal Opportunity Simply Business is an equal opportunity employer. We’re committed to welcoming and helping employees grow within an inclusive & diverse culture. Our interview process reflects this commitment.
How to Apply When you apply, your information will be reviewed by a team across levels and experiences. If you have any questions or need support, email us at
uscareers@simplybusiness.com . Contact us if you’d like to pause your application or receive updates on future opportunities. For more information, visit our careers page at simplybusiness.com/careers/.
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Senior Manager, SEO We are seeking a visionary Senior Manager, SEO/AEO/LLM to lead our organic search strategy into the next era. This role is not a traditional SEO; it requires a leader who understands that the future of search extends far beyond keywords and embraces user experience, generative AI, answer engine optimization, and large language models. The incumbent will define a "Search Everywhere" strategy to position Simply Business as the answer for small business insurance needs, increasing organic traffic and driving high-value, high-converting users.
What You’ll Do
Strategic Leadership : Develop the framework and strategy for SEO, Answer Engine Optimization (GEO), and Large Language Models (LLM) in alignment with our business and product goals.
Execution : Create and drive the SEO/AEO/LLM roadmap, managing prioritization, execution, and optimization of performance‑oriented initiatives, and produce original, authoritative content at scale.
Data‑Driven Execution : Conduct technical and content audits, analyze audience discovery and consumption across platforms, build roadmaps, and forecast impact through structured testing and experimentation.
Cross‑Functional Collaboration : Partner with Paid Media, Content, Operations, Product, and Engineering to translate strategy into action, establishing EEAT practices and technical enhancements such as structured data.
Product Partnership & Discoverability : Work with product teams on strategic initiatives that improve discoverability, including new programmatic pages, content hubs, off‑site mentions, widgets, and quizzes.
Ecosystem & Tools : Continuously assess and review our ecosystem and tools to ensure we remain cutting‑edge and efficient.
Innovation & Best Practices : Stay ahead of the curve by researching and applying new AI search methodologies and setting best practices for internal teams and clients.
Expert Consultation : Serve as the primary point of contact for all SEO, GEO, and LLM–related client questions, providing expert guidance, reporting, and thought leadership.
What We’re Looking For
Experience : 10‑15+ years in SEO with a proven track record of large‑scale organic search strategies.
Technical Acumen : Deep understanding of modern web technologies and how search and AI bots crawl, index, and rank sites. Proficiency with JavaScript, HTML, CSS, and Schema Markup.
AI & LLM Expertise : Experience with generative AI and LLMs, including strategy development for optimizing content and experiences for new engines.
Analytical Skills : Strong quantitative abilities and proficiency with tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.
Communication & Influence : Exceptional communication skills, able to articulate complex technical concepts to non‑technical stakeholders and leadership.
Leadership : Senior leadership experience, proven ability to communicate strategy to diverse leaders, manage agency and vendor relationships, mentor teams, and collaborate across business units.
Benefits and Perks
Group medical, dental, vision, and prescription drug coverage
Short‑term and long‑term disability, and life insurance coverage
401(k) plan with 5% employer match
Commuter benefits
25 days of vacation plus 10 sick days and 10 company holidays
Learning and development investment, regular team outings, and volunteer opportunities
Hybrid working model with flexibility
A modern office space
Equal Opportunity Simply Business is an equal opportunity employer. We’re committed to welcoming and helping employees grow within an inclusive & diverse culture. Our interview process reflects this commitment.
How to Apply When you apply, your information will be reviewed by a team across levels and experiences. If you have any questions or need support, email us at
uscareers@simplybusiness.com . Contact us if you’d like to pause your application or receive updates on future opportunities. For more information, visit our careers page at simplybusiness.com/careers/.
#J-18808-Ljbffr