San Francisco Bay University
Digital Marketing Manager and Analytics Manager
San Francisco Bay University, Fremont, California, us, 94537
Digital Marketing Manager and Analytics Manager
San Francisco Bay University (SFBU)
Category:
Staff Type:
Full Time Min. Experience:
Manager Salary:
$90,000 - $110,000
About San Francisco Bay University (SFBU) San Francisco Bay University (SFBU) is a nonprofit, WASC-accredited institution located in the heart of Silicon Valley. SFBU's mission is to offer inclusive, innovative, and inspirational education for lifelong careers-preparing graduates to lead and serve in a global, technology-driven society.
Guided by our Strategic Plan, SFBU is reimagining higher education through:
Academic Innovation
- integrating applied learning, entrepreneurship, and technology.
Community Impact
- cultivating partnerships that strengthen our regional and global ecosystem.
Student Success
- fostering personalized engagement and career readiness.
Institutional Excellence
- promoting transparency, effectiveness, and continuous improvement.
Position Summary The
Digital Marketing & Analytics Manager
elevates SFBU's online presence and drives measurable outcomes across the university's digital ecosystem - including web, social media, email, and CRM-integrated campaigns. Reporting to the
Director of Communications & Marketing , this role manages day-to-day digital operations within a hybrid in-house + external-partner model. The Manager serves as both strategist and practitioner—building data-driven campaigns, optimizing user journeys, and transforming analytics into actionable insights that enhance brand visibility, engagement, and conversion.
Key Responsibilities Website, SEO & User Experience
Maintain and continually improve SFBU's public website, ensuring accuracy, accessibility (WCAG compliance), and brand consistency.
Partner with IT, engineering, and agencies on site enhancements, releases, technical SEO, and UX sprints.
Optimize conversion paths (landing pages, forms, campaigns) and lead-capture flows.
Monitor site performance and recommend improvements based on analytics and usability testing.
Social Media & Content Marketing
Lead the social strategy and content calendar across
LinkedIn, Instagram, Facebook, TikTok, and X .
Create and curate accessible, brand-consistent content that strengthens SFBU's storytelling.
Supervise student assistants or interns supporting social media content creation.
Plan, manage, and report on paid social and post boosting in coordination with Communications and Enrollment teams.
CRM, Email & Audience Journeys
Integrate web forms and campaign tracking with
Salesforce
(Pardot, Marketing Cloud, or comparable platforms).
Develop and segment audience lists, automate email journeys, and maintain data integrity in collaboration with Admissions and IT.
Support lifecycle communications to engage prospects, students, and alumni through personalized, data-driven outreach.
Analytics & Performance Measurement
Own and manage dashboards across
GA4, social platforms, and CRM
to monitor KPIs for reach, engagement, and conversion.
Synthesize insights into clear recommendations for continuous improvement.
Lead testing programs (A/B and multivariate) to refine messaging, creative, and user experience.
Present digital performance reports and strategic insights to leadership on a recurring basis.
Governance & Collaboration
Uphold SFBU's brand and editorial standards across all digital platforms.
Align digital campaigns with the university's editorial calendar and strategic messaging framework.
Coordinate with external digital, SEO, and media partners for audits, campaigns, and performance lifts.
Collaborate closely with cross-functional teams—Enrollment, Academics, Advancement, and Student Affairs—to ensure message consistency and campaign alignment.
Core Competencies Digital Strategy & Execution Develops cohesive, multichannel campaigns that support institutional goals.
Data Analytics & Optimization Translates metrics into actionable insights that drive measurable growth.
Technical Proficiency Demonstrates mastery of web, analytics, and CRM tools to deliver performance excellence.
Creative Storytelling Balances data-driven tactics with engaging, audience-first content.
Collaboration & Communication Works seamlessly across teams and vendors; communicates findings with clarity.
Equity & Accessibility Designs inclusive, accessible, and culturally responsive digital experiences.
Qualifications & Experience Required
Bachelor's degree in
Marketing, Communications, Business, or a related field.
3-5 years
of professional experience in digital marketing, analytics, or campaign management.
Proficiency with
CMS platforms
(Modern Campus, WordPress, Drupal),
GA4 , and SEO tools.
Working knowledge of
WCAG accessibility standards.
Experience with
Salesforce
and marketing automation tools (Pardot, Marketing Cloud, Slate, Element451, Anthology, or similar).
Familiarity with social-media management platforms (Hootsuite, Sprout Social) and native analytics.
Strong writing, collaboration, and project-management skills; high data fluency and attention to detail.
Demonstrated commitment to
diversity, equity, and inclusion.
Preferred
Experience in
higher education, nonprofit, or mission-driven organizations.
Familiarity with
Google Tag Manager, Data Studio, and marketing attribution methods.
Basic knowledge of HTML, CSS, or UX/UI principles.
Experience collaborating with or managing agency partners.
Work Environment & Physical Demands
Primarily office-based with hybrid flexibility.
Occasional evening or weekend work may be required to support campaigns or events.
Physical requirements include lifting up to 20 lbs and extended periods of computer use.
Application Process Please submit by
November 25, 2025 :
A current resume or CV.
A brief cover letter highlighting your experience in digital marketing, analytics, and campaign optimization.
This position description is not intended to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time, with or without notice.
Equal Opportunity Statement SFBU is an Equal Opportunity / Affi‑
#J-18808-Ljbffr
Category:
Staff Type:
Full Time Min. Experience:
Manager Salary:
$90,000 - $110,000
About San Francisco Bay University (SFBU) San Francisco Bay University (SFBU) is a nonprofit, WASC-accredited institution located in the heart of Silicon Valley. SFBU's mission is to offer inclusive, innovative, and inspirational education for lifelong careers-preparing graduates to lead and serve in a global, technology-driven society.
Guided by our Strategic Plan, SFBU is reimagining higher education through:
Academic Innovation
- integrating applied learning, entrepreneurship, and technology.
Community Impact
- cultivating partnerships that strengthen our regional and global ecosystem.
Student Success
- fostering personalized engagement and career readiness.
Institutional Excellence
- promoting transparency, effectiveness, and continuous improvement.
Position Summary The
Digital Marketing & Analytics Manager
elevates SFBU's online presence and drives measurable outcomes across the university's digital ecosystem - including web, social media, email, and CRM-integrated campaigns. Reporting to the
Director of Communications & Marketing , this role manages day-to-day digital operations within a hybrid in-house + external-partner model. The Manager serves as both strategist and practitioner—building data-driven campaigns, optimizing user journeys, and transforming analytics into actionable insights that enhance brand visibility, engagement, and conversion.
Key Responsibilities Website, SEO & User Experience
Maintain and continually improve SFBU's public website, ensuring accuracy, accessibility (WCAG compliance), and brand consistency.
Partner with IT, engineering, and agencies on site enhancements, releases, technical SEO, and UX sprints.
Optimize conversion paths (landing pages, forms, campaigns) and lead-capture flows.
Monitor site performance and recommend improvements based on analytics and usability testing.
Social Media & Content Marketing
Lead the social strategy and content calendar across
LinkedIn, Instagram, Facebook, TikTok, and X .
Create and curate accessible, brand-consistent content that strengthens SFBU's storytelling.
Supervise student assistants or interns supporting social media content creation.
Plan, manage, and report on paid social and post boosting in coordination with Communications and Enrollment teams.
CRM, Email & Audience Journeys
Integrate web forms and campaign tracking with
Salesforce
(Pardot, Marketing Cloud, or comparable platforms).
Develop and segment audience lists, automate email journeys, and maintain data integrity in collaboration with Admissions and IT.
Support lifecycle communications to engage prospects, students, and alumni through personalized, data-driven outreach.
Analytics & Performance Measurement
Own and manage dashboards across
GA4, social platforms, and CRM
to monitor KPIs for reach, engagement, and conversion.
Synthesize insights into clear recommendations for continuous improvement.
Lead testing programs (A/B and multivariate) to refine messaging, creative, and user experience.
Present digital performance reports and strategic insights to leadership on a recurring basis.
Governance & Collaboration
Uphold SFBU's brand and editorial standards across all digital platforms.
Align digital campaigns with the university's editorial calendar and strategic messaging framework.
Coordinate with external digital, SEO, and media partners for audits, campaigns, and performance lifts.
Collaborate closely with cross-functional teams—Enrollment, Academics, Advancement, and Student Affairs—to ensure message consistency and campaign alignment.
Core Competencies Digital Strategy & Execution Develops cohesive, multichannel campaigns that support institutional goals.
Data Analytics & Optimization Translates metrics into actionable insights that drive measurable growth.
Technical Proficiency Demonstrates mastery of web, analytics, and CRM tools to deliver performance excellence.
Creative Storytelling Balances data-driven tactics with engaging, audience-first content.
Collaboration & Communication Works seamlessly across teams and vendors; communicates findings with clarity.
Equity & Accessibility Designs inclusive, accessible, and culturally responsive digital experiences.
Qualifications & Experience Required
Bachelor's degree in
Marketing, Communications, Business, or a related field.
3-5 years
of professional experience in digital marketing, analytics, or campaign management.
Proficiency with
CMS platforms
(Modern Campus, WordPress, Drupal),
GA4 , and SEO tools.
Working knowledge of
WCAG accessibility standards.
Experience with
Salesforce
and marketing automation tools (Pardot, Marketing Cloud, Slate, Element451, Anthology, or similar).
Familiarity with social-media management platforms (Hootsuite, Sprout Social) and native analytics.
Strong writing, collaboration, and project-management skills; high data fluency and attention to detail.
Demonstrated commitment to
diversity, equity, and inclusion.
Preferred
Experience in
higher education, nonprofit, or mission-driven organizations.
Familiarity with
Google Tag Manager, Data Studio, and marketing attribution methods.
Basic knowledge of HTML, CSS, or UX/UI principles.
Experience collaborating with or managing agency partners.
Work Environment & Physical Demands
Primarily office-based with hybrid flexibility.
Occasional evening or weekend work may be required to support campaigns or events.
Physical requirements include lifting up to 20 lbs and extended periods of computer use.
Application Process Please submit by
November 25, 2025 :
A current resume or CV.
A brief cover letter highlighting your experience in digital marketing, analytics, and campaign optimization.
This position description is not intended to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time, with or without notice.
Equal Opportunity Statement SFBU is an Equal Opportunity / Affi‑
#J-18808-Ljbffr