Green Thumb Industries (GTI)
Social Media Manager, Rythm Beverages
Green Thumb Industries (GTI), Chicago, Illinois, United States, 60290
The Role
We’re on a mission to deliver the best‑tasting THC beverages in the US, and we need a Social Media Manager to help us make noise with the RYTHM brand. The ideal candidate is obsessed with music, culture, and social trends, and is adept at breaking through clutter with bold, thumb‑stopping content. You’ll lead our Rythm beverage social presence end‑to‑end—from strategy through execution—bringing our brand to life across platforms with bold storytelling, authentic community engagement, and content people actually want to share.
Responsibilities
Develop and execute a winning social media strategy that helps RYTHM achieve its audience engagement and growth goals while building the brand.
Build and manage a monthly social calendar across Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
Lead third‑party agency on TikTok social strategy and execution, collaborating with brand team.
Collaborate with third‑party agency to identify and execute paid influencer opportunities.
Write, schedule, and publish engaging, high‑performing social content.
Create social‑first content including video, photography, memes, and graphics.
Shoot and edit content in-house using tools such as Adobe, CapCut, or Canva.
Collaborate with creative and brand teams on asset creation.
Partner with events & experiences, brand activation, local marketing, and sales teams to craft authentic moments when the brand is ‘in the wild’.
Monitor cultural trends, competitor activity, and audience sentiment.
Engage community with timely responses, reposts, and story coverage to foster an authentic and loyal brand following.
Proactively manage community to build authentic relationships, spark conversations, and amplify brand presence across platforms.
Work closely with paid media team to develop and optimize social campaigns that amplify organic content, drive performance, and align with overall brand goals.
Identify and activate relevant influencers, creators, and brand partners.
Monitor performance and report on KPIs (engagement, reach, CTR, follower growth) and use insights to continuously optimize content strategy.
Support social amplification for new product launches, PR, and retail events.
Qualifications
4+ years of experience in social media management, ideally in CPG or beverage.
Experience with Adobe Creative Suite, CapCut, Canva, or similar tools.
Proven ability to shoot, edit, and publish high‑performing content.
Strong understanding of social trends, internet culture, and storytelling.
Proficiency in tools such as Later, Sprout, or Sprinklr.
Strong copywriting and content briefing skills.
Excellent organizational, prioritization, and project management under strict deadlines.
Strong verbal communication skills and experience presenting to leadership & C‑suite stakeholders.
Deep awareness of cultural and social trends that influence consumer behavior.
Comfortable appearing on camera and collaborating with creators and influencers.
Analytical mindset with understanding of social performance metrics.
Additional Requirements
Ability to work collaboratively with multi‑functional core teams and strong personalities.
Adapt and thrive in a demanding, fast‑paced environment.
Operate with a high level of professionalism and integrity, including handling confidential information.
Understand and comply with Green Thumb’s rules, regulations, policies, and procedures.
Have a solid understanding of Hemp compliance rules and regulations set forth by each State.
Pass all required background checks.
Remain compliant with all legal or company regulations for working in the industry.
Minimum age of 21 years.
Green Thumb Pay Range: $70,000 – $90,000 USD
#J-18808-Ljbffr
We’re on a mission to deliver the best‑tasting THC beverages in the US, and we need a Social Media Manager to help us make noise with the RYTHM brand. The ideal candidate is obsessed with music, culture, and social trends, and is adept at breaking through clutter with bold, thumb‑stopping content. You’ll lead our Rythm beverage social presence end‑to‑end—from strategy through execution—bringing our brand to life across platforms with bold storytelling, authentic community engagement, and content people actually want to share.
Responsibilities
Develop and execute a winning social media strategy that helps RYTHM achieve its audience engagement and growth goals while building the brand.
Build and manage a monthly social calendar across Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
Lead third‑party agency on TikTok social strategy and execution, collaborating with brand team.
Collaborate with third‑party agency to identify and execute paid influencer opportunities.
Write, schedule, and publish engaging, high‑performing social content.
Create social‑first content including video, photography, memes, and graphics.
Shoot and edit content in-house using tools such as Adobe, CapCut, or Canva.
Collaborate with creative and brand teams on asset creation.
Partner with events & experiences, brand activation, local marketing, and sales teams to craft authentic moments when the brand is ‘in the wild’.
Monitor cultural trends, competitor activity, and audience sentiment.
Engage community with timely responses, reposts, and story coverage to foster an authentic and loyal brand following.
Proactively manage community to build authentic relationships, spark conversations, and amplify brand presence across platforms.
Work closely with paid media team to develop and optimize social campaigns that amplify organic content, drive performance, and align with overall brand goals.
Identify and activate relevant influencers, creators, and brand partners.
Monitor performance and report on KPIs (engagement, reach, CTR, follower growth) and use insights to continuously optimize content strategy.
Support social amplification for new product launches, PR, and retail events.
Qualifications
4+ years of experience in social media management, ideally in CPG or beverage.
Experience with Adobe Creative Suite, CapCut, Canva, or similar tools.
Proven ability to shoot, edit, and publish high‑performing content.
Strong understanding of social trends, internet culture, and storytelling.
Proficiency in tools such as Later, Sprout, or Sprinklr.
Strong copywriting and content briefing skills.
Excellent organizational, prioritization, and project management under strict deadlines.
Strong verbal communication skills and experience presenting to leadership & C‑suite stakeholders.
Deep awareness of cultural and social trends that influence consumer behavior.
Comfortable appearing on camera and collaborating with creators and influencers.
Analytical mindset with understanding of social performance metrics.
Additional Requirements
Ability to work collaboratively with multi‑functional core teams and strong personalities.
Adapt and thrive in a demanding, fast‑paced environment.
Operate with a high level of professionalism and integrity, including handling confidential information.
Understand and comply with Green Thumb’s rules, regulations, policies, and procedures.
Have a solid understanding of Hemp compliance rules and regulations set forth by each State.
Pass all required background checks.
Remain compliant with all legal or company regulations for working in the industry.
Minimum age of 21 years.
Green Thumb Pay Range: $70,000 – $90,000 USD
#J-18808-Ljbffr