TikTok
Responsibilities
Team Intro. The User Growth team focuses on driving new user acquisition through various features, marketing channels and strategies. The UG team focuses on growth objectives within the US market and fills product and data responsibilities while maintaining a focus on data security.
In order to enhance collaboration and cross‑functional partnerships, our organization follows a hybrid work schedule requiring employees to work in the office 3 days a week, or as directed by their manager or department; reviews are conducted and requirements may change over time.
Responsible for user growth in the US, responsible for user scale, formulating and implementing product growth strategies to achieve key goals throughout the user life cycle, including new acquisition, retention, and re‑engagement.
Experienced with various user growth channels—including paid advertising, affiliate program, referrals, push and EDM strategies—and able to analyze core metrics, leverage data & ML models to optimize strategies and improve overall ROI.
Familiar with the multi‑national market environment, able to build showcases, execute strategies in a localized context and ultimately achieve business goals for specific markets.
Work closely with colleagues in industry research, data/algorithms, user products, operations, marketing, etc. to ensure projects are carried out efficiently and effectively.
Qualifications Minimum Qualifications
Bachelor degree or above.
2+ years of product, strategy or operation experience with strong passion for AI or Creative Editing Tools.
Self‑starter who can manage large cross‑functional stakeholders in a fast‑paced, dynamic environment.
Experience with multi‑project management and execution in a cross‑functional environment.
Preferred Qualification
Strong documentation, presentation, analytical and communication skills, particularly in a cross‑functional and global role.
About USDS TikTok is the leading destination for short‑form mobile video. Our mission is to inspire creativity and bring joy. U.S. Data Security (“USDS”) is a subsidiary of TikTok in the U.S. This new, security‑first division was created to bring heightened focus and governance to our data protection policies and content assurance protocols to keep U.S. users safe. Our focus is on providing oversight and protection of the TikTok platform and U.S. user data, so millions of Americans can continue turning to TikTok to learn something new, earn a living, express themselves creatively, or be entertained. The teams within USDS that deliver on this commitment daily span across Trust & Safety, Security & Privacy, Engineering, User & Product Ops, Corporate Functions and more.
Data Security Statement This role requires the ability to work with and support systems designed to protect sensitive data and information. As such, this role will be subject to strict national security‑related screening.
Why Join Us Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
USDS Reasonable Accommodation USDS is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/USDS-RA
Job Information Compensation: $88,000 – $202,667 annually (base salary range, varies by location and qualifications). Additional discretionary bonuses/incentives, restricted stock units may be available.
Benefits: Medical, dental, and vision insurance; 401(k) savings plan with company match; paid parental leave; short‑term and long‑term disability coverage; life insurance; wellbeing benefits; 10 paid holidays; 10 paid sick days; 17 days paid personal time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) candidates: qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. Criminal history may affect the following duties: 1) Interaction with clients or colleagues; 2) Handling confidential information; 3) Exercising sound judgment.
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In order to enhance collaboration and cross‑functional partnerships, our organization follows a hybrid work schedule requiring employees to work in the office 3 days a week, or as directed by their manager or department; reviews are conducted and requirements may change over time.
Responsible for user growth in the US, responsible for user scale, formulating and implementing product growth strategies to achieve key goals throughout the user life cycle, including new acquisition, retention, and re‑engagement.
Experienced with various user growth channels—including paid advertising, affiliate program, referrals, push and EDM strategies—and able to analyze core metrics, leverage data & ML models to optimize strategies and improve overall ROI.
Familiar with the multi‑national market environment, able to build showcases, execute strategies in a localized context and ultimately achieve business goals for specific markets.
Work closely with colleagues in industry research, data/algorithms, user products, operations, marketing, etc. to ensure projects are carried out efficiently and effectively.
Qualifications Minimum Qualifications
Bachelor degree or above.
2+ years of product, strategy or operation experience with strong passion for AI or Creative Editing Tools.
Self‑starter who can manage large cross‑functional stakeholders in a fast‑paced, dynamic environment.
Experience with multi‑project management and execution in a cross‑functional environment.
Preferred Qualification
Strong documentation, presentation, analytical and communication skills, particularly in a cross‑functional and global role.
About USDS TikTok is the leading destination for short‑form mobile video. Our mission is to inspire creativity and bring joy. U.S. Data Security (“USDS”) is a subsidiary of TikTok in the U.S. This new, security‑first division was created to bring heightened focus and governance to our data protection policies and content assurance protocols to keep U.S. users safe. Our focus is on providing oversight and protection of the TikTok platform and U.S. user data, so millions of Americans can continue turning to TikTok to learn something new, earn a living, express themselves creatively, or be entertained. The teams within USDS that deliver on this commitment daily span across Trust & Safety, Security & Privacy, Engineering, User & Product Ops, Corporate Functions and more.
Data Security Statement This role requires the ability to work with and support systems designed to protect sensitive data and information. As such, this role will be subject to strict national security‑related screening.
Why Join Us Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
USDS Reasonable Accommodation USDS is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/USDS-RA
Job Information Compensation: $88,000 – $202,667 annually (base salary range, varies by location and qualifications). Additional discretionary bonuses/incentives, restricted stock units may be available.
Benefits: Medical, dental, and vision insurance; 401(k) savings plan with company match; paid parental leave; short‑term and long‑term disability coverage; life insurance; wellbeing benefits; 10 paid holidays; 10 paid sick days; 17 days paid personal time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) candidates: qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. Criminal history may affect the following duties: 1) Interaction with clients or colleagues; 2) Handling confidential information; 3) Exercising sound judgment.
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