IPG Mediabrands
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IPG Mediabrands provided pay range This range is provided by IPG Mediabrands. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $160,000.00/yr - $190,000.00/yr
Direct message the job poster from IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Position Summary
As Group Strategy Director, you are responsible for the creation of the strategic direction a brand will take in communications to achieve their business goals. You are responsible for helping to strategize, produce and make sense of the key cultural, consumer and market intelligence required to design the best possible holistic communications plan to deliver on that task. You have a passion for people, brands and ideas and an innate, almost insatiable curiosity for culture in every sense. You believe that brands can & should mean in the world, and are driven by the desire to understand the changing world and people’s subsequent shifting motivations and behaviors.
The absolute focus for this role is the quality and creativity of the work. This requires the ability to identify, embrace & sell new thinking, and excellent presentation skills and leadership behaviors are essential to the job. Equally, you are responsible for ensuring that the Strategy Teams’ work is rooted in genuine insight & business understanding, and are expected to work alongside all Strategists, providing on the ground training where necessary & helping manage them to develop new strategic approaches & frameworks in collaboration with the Analytics, Communications Design and Client teams.
Responsibilities
Translate the client’s business goals into communications jobs that provide the team(s) with clear direction on the task they need to achieve
Maintain excellent client relationships & truly understanding the clients' key business and challenges
Ensure the teams deliver best in class work as standard
Proactively identify strategic issues before they potentially become real client problems, demonstrating strong analytical & strategic skills to help solve those problems
Provide and/or guide strategic input for all plans, internally & externally
Bring fresh thinking & inspiration into the Strategic Process, actively demonstrating how non-‘media’ inspiration can provide a springboard to better Strategic thinking
Drive the development & usage of the Cultural Analytical Process/Tools to help teams find new insights that unlock growth
Work with the Strategy Directors to deliver executable, relevant, on brand platforms with the potential for fame/award entry
Train, guide & assist the Strategy & Client teams in development and packaging of ideas
Use qualitative & and quantitative research to develop applicable insights into the consumer connection with the brand
Partner with Analytics Strategy team to develop POVs on research, understanding & measurement solutions, inputting into the development of cutting edge planning, research and reporting models required to compete & dominate in the marketplace
Contribute to Agency/Client revenue opportunities via teams' Strategic output
Proactively work with all partners (vendors, academic institutions, creative consultancies) to unlock new growth opportunities for the client &/or the agency
Participate in new business as required
Required Skills & Experience
Ability to think differently: creative & adaptive, entrepreneurial, independently-minded; deeply immersed in cultural understanding and driven by a desire to know more the world / to better understand people’s motivations & behaviors in the shifting landscape
Excellent written and verbal communication skills, is an experienced presenter and storyteller
An interest in healthcare and learning more about patient and doctor experience, and how communications can augment their journeys to care.
Experience working in/collaborating with a media planning team (either internally or in a partner agency)
Experience in managing and developing junior strategy talent
Desired Skills & Experience
Preferably 10+ years in integrated planning role in media, creative, innovation or communications discipline (digital, content, invention, social, activation)
Has worked on a health or pharmaceutical client in the past
Knowledge of key media tools such as MRI/Simmons (survey dashboards), comfort in resources such as Mintel, WARC
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well‐being, you will receive discretionary time off days and company‐wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Initiative, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodation may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Initiative, please email accommodation@mbww.com.
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award‑winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Seniority level
Seniority level Director
Employment type
Employment type Full‑time
Job function
Job function Marketing, Advertising, and Strategy/Planning
Industries Advertising Services
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IPG Mediabrands provided pay range This range is provided by IPG Mediabrands. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $160,000.00/yr - $190,000.00/yr
Direct message the job poster from IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Position Summary
As Group Strategy Director, you are responsible for the creation of the strategic direction a brand will take in communications to achieve their business goals. You are responsible for helping to strategize, produce and make sense of the key cultural, consumer and market intelligence required to design the best possible holistic communications plan to deliver on that task. You have a passion for people, brands and ideas and an innate, almost insatiable curiosity for culture in every sense. You believe that brands can & should mean in the world, and are driven by the desire to understand the changing world and people’s subsequent shifting motivations and behaviors.
The absolute focus for this role is the quality and creativity of the work. This requires the ability to identify, embrace & sell new thinking, and excellent presentation skills and leadership behaviors are essential to the job. Equally, you are responsible for ensuring that the Strategy Teams’ work is rooted in genuine insight & business understanding, and are expected to work alongside all Strategists, providing on the ground training where necessary & helping manage them to develop new strategic approaches & frameworks in collaboration with the Analytics, Communications Design and Client teams.
Responsibilities
Translate the client’s business goals into communications jobs that provide the team(s) with clear direction on the task they need to achieve
Maintain excellent client relationships & truly understanding the clients' key business and challenges
Ensure the teams deliver best in class work as standard
Proactively identify strategic issues before they potentially become real client problems, demonstrating strong analytical & strategic skills to help solve those problems
Provide and/or guide strategic input for all plans, internally & externally
Bring fresh thinking & inspiration into the Strategic Process, actively demonstrating how non-‘media’ inspiration can provide a springboard to better Strategic thinking
Drive the development & usage of the Cultural Analytical Process/Tools to help teams find new insights that unlock growth
Work with the Strategy Directors to deliver executable, relevant, on brand platforms with the potential for fame/award entry
Train, guide & assist the Strategy & Client teams in development and packaging of ideas
Use qualitative & and quantitative research to develop applicable insights into the consumer connection with the brand
Partner with Analytics Strategy team to develop POVs on research, understanding & measurement solutions, inputting into the development of cutting edge planning, research and reporting models required to compete & dominate in the marketplace
Contribute to Agency/Client revenue opportunities via teams' Strategic output
Proactively work with all partners (vendors, academic institutions, creative consultancies) to unlock new growth opportunities for the client &/or the agency
Participate in new business as required
Required Skills & Experience
Ability to think differently: creative & adaptive, entrepreneurial, independently-minded; deeply immersed in cultural understanding and driven by a desire to know more the world / to better understand people’s motivations & behaviors in the shifting landscape
Excellent written and verbal communication skills, is an experienced presenter and storyteller
An interest in healthcare and learning more about patient and doctor experience, and how communications can augment their journeys to care.
Experience working in/collaborating with a media planning team (either internally or in a partner agency)
Experience in managing and developing junior strategy talent
Desired Skills & Experience
Preferably 10+ years in integrated planning role in media, creative, innovation or communications discipline (digital, content, invention, social, activation)
Has worked on a health or pharmaceutical client in the past
Knowledge of key media tools such as MRI/Simmons (survey dashboards), comfort in resources such as Mintel, WARC
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well‐being, you will receive discretionary time off days and company‐wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Initiative, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodation may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Initiative, please email accommodation@mbww.com.
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award‑winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Seniority level
Seniority level Director
Employment type
Employment type Full‑time
Job function
Job function Marketing, Advertising, and Strategy/Planning
Industries Advertising Services
Referrals increase your chances of interviewing at IPG Mediabrands by 2x
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