Circa - IPG DXTRA
DeVries Global is looking for a Senior Account Executive to lead earned media efforts for a beauty client. The primary focus of the role is to serve as one of the primary day-to-day client contacts, providing tactical counsel and managing the appropriate implementation on a variety of projects on a timely, deadline-focused basis.
What You’ll Have
Strong Media Relations Skills: Is able to effectively and efficiently create media relations strategies (including traditional and non-traditional media, e.g., digital, print, broadcast, podcast, radio and TV integration) for clients. Will proactively lead pitching efforts (e.g., pitch angle development, media list development) to drive quality editorial coverage and should have existing relationships with key media (primarily in beauty, CPG, lifestyle).
Strong Written and Oral Communicator: Is able to communicate clearly, quickly and comprehensively across the team and with clients in a thoughtful and helpful way. The SAE will be responsible for helping draft client facing emails and reports.
Strategic Thinking: Is able to strategically apply client and category knowledge to effectively generate insights, ideas and recommendations for client programs/toolkits. Must have experience developing strategic programming for clients.
Knowledge of Influencer Landscape: Demonstrate a well-developed knowledge of relevant client media and influencers in key markets across the globe and ability to apply the knowledge to client recommendations. Social media influencer knowledge is a nice to have as the primary need is for knowledge of earned influencers.
Impeccable Organizational Skills: Is able to manage multiple projects simultaneously, helping to oversee execution from concept to completion, on time and within budget.
What You’ll Do
Serve as key day-to-day client contact
Develop strong understanding of client’s business and industry
Help create long term plans and program recommendations for clients
Provide client counsel on tactical matters, linked to strategic plans
Demonstrate a well-developed knowledge of relevant client media
Qualify media inquiries
Pitch media persuasively and make pitch recommendations
Generate ideas for media outreach and pitch efforts
Manage or supervise the logistics of events (eg: satellite media tours, desk side briefings, editor events, etc.)
Proactively generate new ideas and opportunities to ensure client program success
Write and/or edit media relations materials
Develop proposals, releases, and other client and press materials
Account for quality control and final review of all letters, memos, meeting reports, and client materials
Instruct staff in the areas of writing and editing as necessary
Contribute to the development of strategic client plans
Develop work plan of junior team members
Perform administrative tasks as assigned
Project management
Media relations strategy
Participate in client meetings
Qualifications Education
Bachelor’s Degree
Professional Experience
3 - 5 years related professional experience
Strong media relations skills
Strong Written and Oral Communication skills
Strategic Thinking Ability
Knowledge of Influencer Landscape
DeVries is proud to be an Equal Opportunity/Affirmative Action employer. DeVries recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
We makeour careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
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What You’ll Have
Strong Media Relations Skills: Is able to effectively and efficiently create media relations strategies (including traditional and non-traditional media, e.g., digital, print, broadcast, podcast, radio and TV integration) for clients. Will proactively lead pitching efforts (e.g., pitch angle development, media list development) to drive quality editorial coverage and should have existing relationships with key media (primarily in beauty, CPG, lifestyle).
Strong Written and Oral Communicator: Is able to communicate clearly, quickly and comprehensively across the team and with clients in a thoughtful and helpful way. The SAE will be responsible for helping draft client facing emails and reports.
Strategic Thinking: Is able to strategically apply client and category knowledge to effectively generate insights, ideas and recommendations for client programs/toolkits. Must have experience developing strategic programming for clients.
Knowledge of Influencer Landscape: Demonstrate a well-developed knowledge of relevant client media and influencers in key markets across the globe and ability to apply the knowledge to client recommendations. Social media influencer knowledge is a nice to have as the primary need is for knowledge of earned influencers.
Impeccable Organizational Skills: Is able to manage multiple projects simultaneously, helping to oversee execution from concept to completion, on time and within budget.
What You’ll Do
Serve as key day-to-day client contact
Develop strong understanding of client’s business and industry
Help create long term plans and program recommendations for clients
Provide client counsel on tactical matters, linked to strategic plans
Demonstrate a well-developed knowledge of relevant client media
Qualify media inquiries
Pitch media persuasively and make pitch recommendations
Generate ideas for media outreach and pitch efforts
Manage or supervise the logistics of events (eg: satellite media tours, desk side briefings, editor events, etc.)
Proactively generate new ideas and opportunities to ensure client program success
Write and/or edit media relations materials
Develop proposals, releases, and other client and press materials
Account for quality control and final review of all letters, memos, meeting reports, and client materials
Instruct staff in the areas of writing and editing as necessary
Contribute to the development of strategic client plans
Develop work plan of junior team members
Perform administrative tasks as assigned
Project management
Media relations strategy
Participate in client meetings
Qualifications Education
Bachelor’s Degree
Professional Experience
3 - 5 years related professional experience
Strong media relations skills
Strong Written and Oral Communication skills
Strategic Thinking Ability
Knowledge of Influencer Landscape
DeVries is proud to be an Equal Opportunity/Affirmative Action employer. DeVries recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
We makeour careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
#J-18808-Ljbffr