Gap Inc.
About the Role
The Social Media Creative Lead will strategize, concept and execute creative with direction from the Director of Creative, Director of Social Media, and in partnership with the broader creative team. The role is an exciting opportunity to evolve the Banana Republic brand presence and distinct product offering with content that delivers newness and engagement on organic and paid channels. This role will be responsible for owning design and art direction from concept through to delivery, working from briefs as well as initiating and pitching social first concepts.
What You'll Do
Concept, pitch and execute innovative social first concepts to amplify business goals and initiatives
Concept and execute short form video content and animation, inclusive of storyboarding, art direction, editing treatment
Concept, develop and execute content inclusive of art direction and graphic design for paid social, organic social inclusive of grid posts, IG stories, Reels, TikTok
Translate campaign themes into compelling channel specific content
Stay abreast of social media landscape (Tiktok, Instagram, Pinterest, influencers and creators) and infuse trends into brand relevant executions
Think strategically to translate data and insights into social-first content that delivers results
Own and oversee work through lifecycle of project—concept, development, refinement, execution
Maintain accuracy and attention to detail throughout all deliverables
Partner with production partners to revise and refine assets for delivery
Collaborate with cross-functional teams including strategy, copy, project management and production
Who You Are
Strong social experience with innovative ideas and creative design approach
An innovative and passionate creator, skilled at merging art with commerce
A knowledge of fashion, image making, and branding with a highly refined sensibility
Inspired by the changing creative landscape — you’re social, experiential, and brand obsessed
Experience with video content creation and animation, digital storytelling
Passion for pop culture, trends in social media, understanding of landscape and performance drivers
Refined design sensibility and typography skills
Strong organizational skills, keen eye for detail, and ability to manage multiple projects at once.
You thrive in a fast-paced environment where deadlines, priorities, and initiatives pivot frequently
Love collaboration, discourage competition
5+ years relevant experience, retail or luxury background preferred
Expert in the Adobe Suite, Premiere, After Effects, Keynote, social apps and design tools
This role can be based in NYC or SF.
#J-18808-Ljbffr
What You'll Do
Concept, pitch and execute innovative social first concepts to amplify business goals and initiatives
Concept and execute short form video content and animation, inclusive of storyboarding, art direction, editing treatment
Concept, develop and execute content inclusive of art direction and graphic design for paid social, organic social inclusive of grid posts, IG stories, Reels, TikTok
Translate campaign themes into compelling channel specific content
Stay abreast of social media landscape (Tiktok, Instagram, Pinterest, influencers and creators) and infuse trends into brand relevant executions
Think strategically to translate data and insights into social-first content that delivers results
Own and oversee work through lifecycle of project—concept, development, refinement, execution
Maintain accuracy and attention to detail throughout all deliverables
Partner with production partners to revise and refine assets for delivery
Collaborate with cross-functional teams including strategy, copy, project management and production
Who You Are
Strong social experience with innovative ideas and creative design approach
An innovative and passionate creator, skilled at merging art with commerce
A knowledge of fashion, image making, and branding with a highly refined sensibility
Inspired by the changing creative landscape — you’re social, experiential, and brand obsessed
Experience with video content creation and animation, digital storytelling
Passion for pop culture, trends in social media, understanding of landscape and performance drivers
Refined design sensibility and typography skills
Strong organizational skills, keen eye for detail, and ability to manage multiple projects at once.
You thrive in a fast-paced environment where deadlines, priorities, and initiatives pivot frequently
Love collaboration, discourage competition
5+ years relevant experience, retail or luxury background preferred
Expert in the Adobe Suite, Premiere, After Effects, Keynote, social apps and design tools
This role can be based in NYC or SF.
#J-18808-Ljbffr