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St. Croix Hospice

Hospice Account Executive

St. Croix Hospice, Lincoln, Nebraska, United States, 68511

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Hospice Account Executive

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Responsible for developing and maintaining a positive relationship with referral sources as well as designated communities, and for providing education on topics pertaining to hospice care. Also responsible for assisting intake as needed to ensure timely and accurate referral coordination.

Essential Job Functions/Responsibilities

Meet admission and call volume targets

Coordinate daily sales and marketing operations including implementation of marketing initiatives

Build and monitor customer perceptions of St. Croix Hospice as a high‑quality provider of services

Document all sales activity in the CRM per organizational requirements

Employ marketing and promotional initiatives to achieve budgetary sales volume projections

Maintain comprehensive working knowledge of markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning

Enhance flow of communication between patient, family, caregiver, facility, physician team, and any other hospice support vendors

Provide patient, family, and caregiver education on hospice and encourage informed decision making

Assist the Director of Patient Services/Regional Director in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department; monitor allocation of resources according to budgetary limitations

Continuously conduct market assessments and assist in developing a comprehensive marketing plan designed to meet budgetary volume projections

Assist with coordinating and scheduling marketing events, vendor fairs, and exhibits within various territories

Assist with ongoing training and support of Care Transition Team; participate in mentoring and shadowing of Care Transition Coordinators to assist in territory management

Assist in orienting all new staff members of the marketing team

Provide leadership in strategic planning, including identifying opportunities for additional or improved services to address customer needs

Maintain comprehensive working knowledge in the field of marketing and share information with appropriate organization personnel

Maintain comprehensive working knowledge of community resources and assist customers in accessing community resources if services are not provided

Monitor and report cost effectiveness of marketing efforts

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

Qualifications

Associates degree in Marketing, Business Administration, Healthcare, or related field

Ability to position services to, and deal tactfully with, customers and clients

Demonstrates good communication skills, negotiation skills, and public relations skills

Demonstrates autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities

Seniority Level Entry level

Employment Type Full‑time

Job Function Sales and Business Development

Industries Hospitals and Health Care

Location Lincoln, NE

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