About Asc Advisors Llc
Senior Director Marketing Technology
About Asc Advisors Llc, Oxford, Ohio, United States, 45056
Senior Director Marketing Technology
Miami University
Oxford, OH
Job Description Summary Established in 1809, Miami University consistently ranks among the top national public universities for providing students with a superior education and exceptional value. Miami is located in the quintessential college town of Oxford, Ohio, with polytechnic campuses in Hamilton and Middletown, a learning center in West Chester, a European study center in Luxembourg, and a 100% virtual option in Miami Online. A comprehensive research university, Miami empowers students to engage with premier teacher-scholars and benefit from a well-rounded liberal arts foundation and vibrant campus experience to develop lifelong skills for any career.
With more than 240,000 high‑achieving alumni, students gain access to an extensive and supportive community that opens doors globally and leads to amazing outcomes. With an ambition to effect meaningful change, Miami delivers the resources and experiences that prepare graduates to learn with purpose and lead with courage.
Miami University’s Communications and Marketing (UCM) department is charged with building and maintaining the university’s brand on a local, regional, and national stage. This dynamic and award‑winning team, comprised of nearly 70 marketing and communications professionals, is looking to hire a senior director of marketing technology.
Reporting to the Vice President, the inaugural Senior Director of Marketing Technology is responsible for strategy and development of the university’s marketing technology portfolio to both recruit students and build the university brand. As a member of the executive team within UCM, the incumbent is expected to manage the marketing technology stack and shape the university's digital marketing approach and web experience, ensuring seamless, user‑centric, personalized interactions for its varied stakeholders. This role oversees both the web marketing team (web development, content, and support functions) and the enrollment marketing technology and data team.
This position has been approved for remote‑hybrid work: two days on campus, three days remote.
Duties and Responsibilities
Provide strategic vision and leadership for UCM’s marketing technology strategy, the web marketing and technology teams, ensuring alignment with the university's mission, goals, and brand.
Own technology stack management for CMS, CDP, campaign automation, analytics, personalization, SEO, and AEO supporting student recruitment and brand building efforts.
Oversee the selection, implementation, and management of enterprise marketing and web technologies and connect existing digital advertising accounts to CRM data, supporting and enhancing SEO, AEO, PPC, SEM, web design/development, e‑mail marketing, and marketing automation.
Develop and implement forward‑thinking, innovative technology strategies to better convert audiences throughout the funnel.
Quickly gauge and implement the best course of action for urgent and longer‑term needs with flexibility, agility, and a solutions‑oriented approach, utilizing empathy, diplomacy, strategy, and relationship‑building.
Collaborate with IT Services and campus partners to establish and enforce standards, best practices, security, and accessibility compliance for digital properties.
Manage vendor relationships.
Lead initiatives to optimize the university's web infrastructure, ensuring scalability, security, and user‑focused design.
Develop and execute strategies to leverage data and technology, driving personalized and impactful marketing efforts.
Strengthen and promote the use of data, analytics, and insights to support data‑informed decision‑making across campuses.
Stay abreast of the latest technologies and best practices and recommend emerging technologies and process improvements to UCM leadership.
Other duties as assigned.
Minimum Qualifications
Bachelor’s degree
At least seven years of related experience
At least five years of experience in leadership and managerial roles
At least three years of supervisory experience
Preferred Qualifications
Master’s degree
Leadership experience in digital/web strategy, marketing technology, or a related field
At least seven years of experience managing marketing technology platforms (e.g., CMS, CRM, CDP)
At least five years of experience governing enterprise technology infrastructure and operations
Budget management experience
Required Knowledge, Skills, and Abilities
Demonstrated expertise and success in technology governance, personalization, and marketing technology platforms
Technical knowledge includes CMS, DXP platforms, digital asset management, CRM, AI/ML marketing platforms
Demonstrated expertise in planning and implementing SEO/SEM strategies and tools
Demonstrated expertise in web development and design
Strong knowledge of accessibility standards, data privacy regulations, and digital best practices
Exceptional communication and stakeholder engagement skills, with the ability to influence and collaborate across all levels of the organization
Promotes a culture of teamwork, high performance, and continuous improvement
Preferred Knowledge, Skills, and Abilities
Experience working with frameworks and languages such as PHP, Laravel, JavaScript, Vue.js, CSS, and Tailwind CSS
Experience working with Wordpress, Slate, Cascade
Strong ability to monitor and manage the work of team and third‑party vendors, mentor staff, and manage performance through regular feedback
Demonstrated complex decision‑making, resource management, and diplomacy skills to drive solutions forward both independently and as part of a team
Ability to effectively prioritize and meet deadlines
Experience in a complex, decentralized organization
Ability to quickly acclimate to different environments and lead transitions to new processes and technologies, as warranted
Ability to manage multiple projects in a fast‑paced environment while maintaining accuracy of work; superior organizational skills
Self‑directed with a solutions‑oriented attitude, fostering a positive work environment
Application Instructions To learn more and apply, please visit https://miamioh.wd5.myworkdayjobs.com/en-US/miamioh-staff/details/Senior-Director-of-Marketing-Technology_JR103230?q=JR103230.
A criminal background check is required. All campuses are smoke‑ and tobacco‑free.
This organization participates in E‑Verify.
Equal Opportunity/Affirmative Action Statement Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age, color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes.
Benefits Eligible: Yes.
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Miami University
Oxford, OH
Job Description Summary Established in 1809, Miami University consistently ranks among the top national public universities for providing students with a superior education and exceptional value. Miami is located in the quintessential college town of Oxford, Ohio, with polytechnic campuses in Hamilton and Middletown, a learning center in West Chester, a European study center in Luxembourg, and a 100% virtual option in Miami Online. A comprehensive research university, Miami empowers students to engage with premier teacher-scholars and benefit from a well-rounded liberal arts foundation and vibrant campus experience to develop lifelong skills for any career.
With more than 240,000 high‑achieving alumni, students gain access to an extensive and supportive community that opens doors globally and leads to amazing outcomes. With an ambition to effect meaningful change, Miami delivers the resources and experiences that prepare graduates to learn with purpose and lead with courage.
Miami University’s Communications and Marketing (UCM) department is charged with building and maintaining the university’s brand on a local, regional, and national stage. This dynamic and award‑winning team, comprised of nearly 70 marketing and communications professionals, is looking to hire a senior director of marketing technology.
Reporting to the Vice President, the inaugural Senior Director of Marketing Technology is responsible for strategy and development of the university’s marketing technology portfolio to both recruit students and build the university brand. As a member of the executive team within UCM, the incumbent is expected to manage the marketing technology stack and shape the university's digital marketing approach and web experience, ensuring seamless, user‑centric, personalized interactions for its varied stakeholders. This role oversees both the web marketing team (web development, content, and support functions) and the enrollment marketing technology and data team.
This position has been approved for remote‑hybrid work: two days on campus, three days remote.
Duties and Responsibilities
Provide strategic vision and leadership for UCM’s marketing technology strategy, the web marketing and technology teams, ensuring alignment with the university's mission, goals, and brand.
Own technology stack management for CMS, CDP, campaign automation, analytics, personalization, SEO, and AEO supporting student recruitment and brand building efforts.
Oversee the selection, implementation, and management of enterprise marketing and web technologies and connect existing digital advertising accounts to CRM data, supporting and enhancing SEO, AEO, PPC, SEM, web design/development, e‑mail marketing, and marketing automation.
Develop and implement forward‑thinking, innovative technology strategies to better convert audiences throughout the funnel.
Quickly gauge and implement the best course of action for urgent and longer‑term needs with flexibility, agility, and a solutions‑oriented approach, utilizing empathy, diplomacy, strategy, and relationship‑building.
Collaborate with IT Services and campus partners to establish and enforce standards, best practices, security, and accessibility compliance for digital properties.
Manage vendor relationships.
Lead initiatives to optimize the university's web infrastructure, ensuring scalability, security, and user‑focused design.
Develop and execute strategies to leverage data and technology, driving personalized and impactful marketing efforts.
Strengthen and promote the use of data, analytics, and insights to support data‑informed decision‑making across campuses.
Stay abreast of the latest technologies and best practices and recommend emerging technologies and process improvements to UCM leadership.
Other duties as assigned.
Minimum Qualifications
Bachelor’s degree
At least seven years of related experience
At least five years of experience in leadership and managerial roles
At least three years of supervisory experience
Preferred Qualifications
Master’s degree
Leadership experience in digital/web strategy, marketing technology, or a related field
At least seven years of experience managing marketing technology platforms (e.g., CMS, CRM, CDP)
At least five years of experience governing enterprise technology infrastructure and operations
Budget management experience
Required Knowledge, Skills, and Abilities
Demonstrated expertise and success in technology governance, personalization, and marketing technology platforms
Technical knowledge includes CMS, DXP platforms, digital asset management, CRM, AI/ML marketing platforms
Demonstrated expertise in planning and implementing SEO/SEM strategies and tools
Demonstrated expertise in web development and design
Strong knowledge of accessibility standards, data privacy regulations, and digital best practices
Exceptional communication and stakeholder engagement skills, with the ability to influence and collaborate across all levels of the organization
Promotes a culture of teamwork, high performance, and continuous improvement
Preferred Knowledge, Skills, and Abilities
Experience working with frameworks and languages such as PHP, Laravel, JavaScript, Vue.js, CSS, and Tailwind CSS
Experience working with Wordpress, Slate, Cascade
Strong ability to monitor and manage the work of team and third‑party vendors, mentor staff, and manage performance through regular feedback
Demonstrated complex decision‑making, resource management, and diplomacy skills to drive solutions forward both independently and as part of a team
Ability to effectively prioritize and meet deadlines
Experience in a complex, decentralized organization
Ability to quickly acclimate to different environments and lead transitions to new processes and technologies, as warranted
Ability to manage multiple projects in a fast‑paced environment while maintaining accuracy of work; superior organizational skills
Self‑directed with a solutions‑oriented attitude, fostering a positive work environment
Application Instructions To learn more and apply, please visit https://miamioh.wd5.myworkdayjobs.com/en-US/miamioh-staff/details/Senior-Director-of-Marketing-Technology_JR103230?q=JR103230.
A criminal background check is required. All campuses are smoke‑ and tobacco‑free.
This organization participates in E‑Verify.
Equal Opportunity/Affirmative Action Statement Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age, color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes.
Benefits Eligible: Yes.
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