Conair LLC
About Cuisinart
Cuisinart is a renowned consumer product company that specializes in delivering high‑quality kitchen appliances and equipment to bring more joy to the heart of people’s home. Today, Cuisinart continues its heritage of innovation with an ever‑expanding array of essentials that inspire people to cook great food more often, experience the joy of cooking and explore their culinary creativity. Today, tomorrow, always, Cuisinart makes great cooking easier with cooking gear you feel proud to own.
About the position As
Director of Brand , you will shape Cuisinart’s brand strategy, drive growth, and ensure consistent brand experience across all touchpoints. Reporting to the Marketing & Trade VP, you will impact how the brand is perceived across all touchpoints, driving brand equity through consistency in messaging and visual identity. Your leadership and expertise will be pivotal to bringing to life our innovation pipeline, developing compelling brand content and communication, and ensuring go‑to‑market success. The ideal candidate is a creative thinker with strong business acumen and brand building experience, skilled in working collaboratively across functions and capable of translating brand strategy into impactful marketing initiatives that resonate with consumers and drive growth.
Key Responsibilities
Brand Strategy & Positioning
Develop and implement annual brand strategy and plans to enhance Cuisinart’s brand equity and achieve business goals.
Oversee all brand management activities, including brand architecture, positioning and brand health tracking.
Monitor market trends, competitive landscape, and consumer insights to inform brand strategy, in collaboration with Consumer & Shopper Insights and Category Management.
New Products Messaging & Commercialization
Develop compelling positioning and stories (concepts, naming, claims and messaging) that strongly resonate with consumers and drive demand of new products across retail channels.
Lead the development and delivery of compelling, qualified content toolkit to launch new products across media channels (packaging, video and static assets for e‑commerce / digital, etc.).
Own brand inputs for new product development and commercialization, with deliverables across the Innovation Stage Gate Process.
Collaborate with Product teams to ensure brand alignment in new product development.
Campaign Development & Content Creation
Oversee the creation and execution of integrated campaigns that drive brand awareness, consideration and conversion (measured by sales lift, share increase, brand equity metrics improvement).
Lead internal creative and external agencies to develop and create compelling content for brand and new product launches – from briefing to final approval.
Collaborate with creative, media, and digital teams to ensure campaigns are aligned with brand and business goals.
Brand Governance & Stewardship
Be the brand champion across sales, product, e‑commerce and marketing/media teams, ensuring brand consistency across all channels and customer experiences.
Serve as the brand steward, educating internal teams and partners on brand standards and industry best practices.
Lead US and Global Brand Steering Teams to ensure consistency of brand assets and communication across channels and countries.
Leadership & Talent Development
Lead and mentor the brand management team, fostering a culture of high performance and creativity.
Lead and develop a high‑performing team, fostering a culture of innovation, growth and executional excellence.
Experience & Skills
10+ years of experience in marketing and brand management, preferably in consumer goods industry or household appliances.
Strong understanding of brand fundamentals; strong expertise in managing, building and growing brands across categories and channels.
Broad spectrum of marketing skills, defining strategies, building plans, and driving new product launches.
Strong experience with digital marketing and omnichannel brand experience.
Strong expertise in developing holistic, integrated brand communication that engages consumers across channels. Experience in developing creative assets, working with creative teams and multiples agencies (Creative, PR, Digital, Influencer etc.).
Experience in developing compelling stories for pipelines of new products. Ability to synthesize complex product features into compelling and desirable consumer benefits.
Demonstrated leadership and strategic thinking, ability to develop and implement strategic brand plans aligned with business objectives.
Demonstrates agile ways of working—rapid iteration, test‑and‑learn cycles, and data‑driven decision‑making.
Excellent communication and interpersonal skills to build relationships across functions.
A ‘player‑coach’ with bias towards action; experience in team building and managing people, delegating and setting priorities while also rolling up the sleeves to get things done.
Global experience is a plus.
Environmental Factors
Working conditions are normal for an office environment.
Must be able to sit for extended periods of time.
Must be able to use a computer keyboard and view a monitor for extended periods of time.
This role requires on‑site presence Monday through Thursday, with the flexibility to work remotely from anywhere on Fridays.
What we offer
Comprehensive Medical/Dental/Vision plans
Generous Paid Time Off Programs
Life & Disability Insurance
FSA/HSA/Dependent Care FSA
Paid Parental Leave
401(k) and company match
EAP & Employee Wellness Programs
Volunteer Days Paid Time Off
Free breakfast and lunch in the Stamford office
Job Details
Seniority level: Director
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Manufacturing
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About the position As
Director of Brand , you will shape Cuisinart’s brand strategy, drive growth, and ensure consistent brand experience across all touchpoints. Reporting to the Marketing & Trade VP, you will impact how the brand is perceived across all touchpoints, driving brand equity through consistency in messaging and visual identity. Your leadership and expertise will be pivotal to bringing to life our innovation pipeline, developing compelling brand content and communication, and ensuring go‑to‑market success. The ideal candidate is a creative thinker with strong business acumen and brand building experience, skilled in working collaboratively across functions and capable of translating brand strategy into impactful marketing initiatives that resonate with consumers and drive growth.
Key Responsibilities
Brand Strategy & Positioning
Develop and implement annual brand strategy and plans to enhance Cuisinart’s brand equity and achieve business goals.
Oversee all brand management activities, including brand architecture, positioning and brand health tracking.
Monitor market trends, competitive landscape, and consumer insights to inform brand strategy, in collaboration with Consumer & Shopper Insights and Category Management.
New Products Messaging & Commercialization
Develop compelling positioning and stories (concepts, naming, claims and messaging) that strongly resonate with consumers and drive demand of new products across retail channels.
Lead the development and delivery of compelling, qualified content toolkit to launch new products across media channels (packaging, video and static assets for e‑commerce / digital, etc.).
Own brand inputs for new product development and commercialization, with deliverables across the Innovation Stage Gate Process.
Collaborate with Product teams to ensure brand alignment in new product development.
Campaign Development & Content Creation
Oversee the creation and execution of integrated campaigns that drive brand awareness, consideration and conversion (measured by sales lift, share increase, brand equity metrics improvement).
Lead internal creative and external agencies to develop and create compelling content for brand and new product launches – from briefing to final approval.
Collaborate with creative, media, and digital teams to ensure campaigns are aligned with brand and business goals.
Brand Governance & Stewardship
Be the brand champion across sales, product, e‑commerce and marketing/media teams, ensuring brand consistency across all channels and customer experiences.
Serve as the brand steward, educating internal teams and partners on brand standards and industry best practices.
Lead US and Global Brand Steering Teams to ensure consistency of brand assets and communication across channels and countries.
Leadership & Talent Development
Lead and mentor the brand management team, fostering a culture of high performance and creativity.
Lead and develop a high‑performing team, fostering a culture of innovation, growth and executional excellence.
Experience & Skills
10+ years of experience in marketing and brand management, preferably in consumer goods industry or household appliances.
Strong understanding of brand fundamentals; strong expertise in managing, building and growing brands across categories and channels.
Broad spectrum of marketing skills, defining strategies, building plans, and driving new product launches.
Strong experience with digital marketing and omnichannel brand experience.
Strong expertise in developing holistic, integrated brand communication that engages consumers across channels. Experience in developing creative assets, working with creative teams and multiples agencies (Creative, PR, Digital, Influencer etc.).
Experience in developing compelling stories for pipelines of new products. Ability to synthesize complex product features into compelling and desirable consumer benefits.
Demonstrated leadership and strategic thinking, ability to develop and implement strategic brand plans aligned with business objectives.
Demonstrates agile ways of working—rapid iteration, test‑and‑learn cycles, and data‑driven decision‑making.
Excellent communication and interpersonal skills to build relationships across functions.
A ‘player‑coach’ with bias towards action; experience in team building and managing people, delegating and setting priorities while also rolling up the sleeves to get things done.
Global experience is a plus.
Environmental Factors
Working conditions are normal for an office environment.
Must be able to sit for extended periods of time.
Must be able to use a computer keyboard and view a monitor for extended periods of time.
This role requires on‑site presence Monday through Thursday, with the flexibility to work remotely from anywhere on Fridays.
What we offer
Comprehensive Medical/Dental/Vision plans
Generous Paid Time Off Programs
Life & Disability Insurance
FSA/HSA/Dependent Care FSA
Paid Parental Leave
401(k) and company match
EAP & Employee Wellness Programs
Volunteer Days Paid Time Off
Free breakfast and lunch in the Stamford office
Job Details
Seniority level: Director
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Manufacturing
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