eternalHealth, The Next Generation of Medicare Advantage
Retention Marketing Specialist
eternalHealth, The Next Generation of Medicare Advantage, Boston, Massachusetts, us, 02298
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eternalHealth, The Next Generation of Medicare Advantage provided pay range This range is provided by eternalHealth, The Next Generation of Medicare Advantage. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $62,000.00/yr - $87,000.00/yr
Retention Marketing Specialist eternalHealth – The Next Generation of Medicare Advantage
Job Purpose eternalHealth is seeking a
Retention Marketing Specialist
to lead and optimize our retention and lifecycle marketing strategies. This role will be responsible for developing and implementing strategic marketing initiatives focused on retaining Medicare Advantage plan members and enhancing member satisfaction. This role will work closely with the marketing, member services, and compliance teams to create CMS-compliant, data-driven campaigns and grassroot events that improve member engagement, reduce disenrollment rates, and maximize member lifetime value. The position plays a crucial role in maintaining and strengthening relationships with existing members through targeted, compliant communication strategies while ensuring adherence to all Medicare Marketing Guidelines and regulations.
Primary Responsibilities
Responsible for member retention by developing and executing compliant retention marketing strategies across approved channels, including direct mail, email, telephonic outreach (phone calls and SMS), and member portal communications
Interact with members at in-person events and via telephone to educate and assist with healthcare plan based on needs and member feedback
Maintain member relationship and provide follow-up member service for purposes of retention
Onboard new members to establish a relationship with eternalHealth
Work various outbound calls campaigns to educate and retain current members
Responsible for outbound disenrollment call campaigns to survey previous members
Monitor and analyze member behavior data to identify trends and opportunities for retention improvement
Collaborate with care management teams to develop communications that promote preventive care and wellness programs
Design and manage member rewards programs and incentive initiatives within CMS guidelines
Generate regular reports on retention metrics, campaign performance, and member satisfaction
Work cross-departmentally to develop clear, compliant content that addresses member needs and promotes long‑term engagement
Manage and optimize the CRM system for member retention campaigns
Ensure all marketing materials meet CMS guidelines and receive proper regulatory approval
Additional duties including admin support assigned as needed
Special Skills and Qualifications Needed
Bachelor’s degree in marketing, Business, or related field, or equivalent work experience
2+ years’ experience with proven track‑record in retention
Event management
Exceptional analytical skills and a data‑driven mindset
A strategic mindset and the ability to think critically, identify opportunities, and develop innovative solutions to enhance the customer experience.
Ability to work in a highly cross functional, collaborative environment
Strong knowledge and experience with CRM systems, including segmentation, automation, and email platforms, HubSpot preferred
Previous work experience working on marketing/retention type programs.
Current drivers license and reliable transportation
Soft Skills
Outstanding written and verbal communication abilities
Strong problem‑solving and critical thinking skills
Ability to work collaboratively across departments, including member services, operations, compliance, care management, product and sales
Creative thinking within regulatory constraints
Demonstrated ability to manage multiple tasks simultaneously while maintaining a high level of attention to detail and organization
Empathetic approach to senior member needs and concerns
Physical Requirements
Occasionally lift and/or move up to 10 pounds.
Seniority level Associate
Employment type Full-time
Job function Administrative, Marketing, and Customer Service
Industries Insurance
Employer Commitment Working with eternalHealth: eternalHealth is an Equal Opportunity Employer which means that we are committed to upholding discrimination‑free hiring practices. As a woman‑led company, and one committed to diversity at all levels, we strive for an organization of inclusion and acceptance. We are changing healthcare for the better, starting with our own diverse and passionate teams. As an eternalHealth employee you will be empowered to contribute to our teams and strategy, regardless of previous healthcare experience. Our valued team members are encouraged and expected to offer new solutions and creative input, all while keeping in line with eternalHealth’s mission, values, and compliance standards. Accommodation: Any eternalHealth applicant will be considered based entirely on their individual qualifications. Should you require reasonable accommodation during the application process (which may include a job‑related assessment) please contact us separately.
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eternalHealth, The Next Generation of Medicare Advantage provided pay range This range is provided by eternalHealth, The Next Generation of Medicare Advantage. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $62,000.00/yr - $87,000.00/yr
Retention Marketing Specialist eternalHealth – The Next Generation of Medicare Advantage
Job Purpose eternalHealth is seeking a
Retention Marketing Specialist
to lead and optimize our retention and lifecycle marketing strategies. This role will be responsible for developing and implementing strategic marketing initiatives focused on retaining Medicare Advantage plan members and enhancing member satisfaction. This role will work closely with the marketing, member services, and compliance teams to create CMS-compliant, data-driven campaigns and grassroot events that improve member engagement, reduce disenrollment rates, and maximize member lifetime value. The position plays a crucial role in maintaining and strengthening relationships with existing members through targeted, compliant communication strategies while ensuring adherence to all Medicare Marketing Guidelines and regulations.
Primary Responsibilities
Responsible for member retention by developing and executing compliant retention marketing strategies across approved channels, including direct mail, email, telephonic outreach (phone calls and SMS), and member portal communications
Interact with members at in-person events and via telephone to educate and assist with healthcare plan based on needs and member feedback
Maintain member relationship and provide follow-up member service for purposes of retention
Onboard new members to establish a relationship with eternalHealth
Work various outbound calls campaigns to educate and retain current members
Responsible for outbound disenrollment call campaigns to survey previous members
Monitor and analyze member behavior data to identify trends and opportunities for retention improvement
Collaborate with care management teams to develop communications that promote preventive care and wellness programs
Design and manage member rewards programs and incentive initiatives within CMS guidelines
Generate regular reports on retention metrics, campaign performance, and member satisfaction
Work cross-departmentally to develop clear, compliant content that addresses member needs and promotes long‑term engagement
Manage and optimize the CRM system for member retention campaigns
Ensure all marketing materials meet CMS guidelines and receive proper regulatory approval
Additional duties including admin support assigned as needed
Special Skills and Qualifications Needed
Bachelor’s degree in marketing, Business, or related field, or equivalent work experience
2+ years’ experience with proven track‑record in retention
Event management
Exceptional analytical skills and a data‑driven mindset
A strategic mindset and the ability to think critically, identify opportunities, and develop innovative solutions to enhance the customer experience.
Ability to work in a highly cross functional, collaborative environment
Strong knowledge and experience with CRM systems, including segmentation, automation, and email platforms, HubSpot preferred
Previous work experience working on marketing/retention type programs.
Current drivers license and reliable transportation
Soft Skills
Outstanding written and verbal communication abilities
Strong problem‑solving and critical thinking skills
Ability to work collaboratively across departments, including member services, operations, compliance, care management, product and sales
Creative thinking within regulatory constraints
Demonstrated ability to manage multiple tasks simultaneously while maintaining a high level of attention to detail and organization
Empathetic approach to senior member needs and concerns
Physical Requirements
Occasionally lift and/or move up to 10 pounds.
Seniority level Associate
Employment type Full-time
Job function Administrative, Marketing, and Customer Service
Industries Insurance
Employer Commitment Working with eternalHealth: eternalHealth is an Equal Opportunity Employer which means that we are committed to upholding discrimination‑free hiring practices. As a woman‑led company, and one committed to diversity at all levels, we strive for an organization of inclusion and acceptance. We are changing healthcare for the better, starting with our own diverse and passionate teams. As an eternalHealth employee you will be empowered to contribute to our teams and strategy, regardless of previous healthcare experience. Our valued team members are encouraged and expected to offer new solutions and creative input, all while keeping in line with eternalHealth’s mission, values, and compliance standards. Accommodation: Any eternalHealth applicant will be considered based entirely on their individual qualifications. Should you require reasonable accommodation during the application process (which may include a job‑related assessment) please contact us separately.
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