Excellus BCBS
Overview
Product Portfolio & Innovation Manager at Excellus BCBS. This is a strategic role that leads the development of multiyear product strategies for the health plan and other service offerings. The role performs research-based assessments and makes recommendations on what product offerings should be developed and to whom they should be marketed. The position is responsible for creating a multiyear product roadmap and for strategies to package and promote a profitable market share throughout the product lifecycle. Essential Primary Responsibilities/Accountabilities
Leads the development of multi-year product strategies. Creates and manages the multi-year product roadmap that supports Line of Business strategies for Commercial, Retail Markets and SafetyNet. Provides strategic leadership across portfolios of products. Collaborates with cross-functional business partners to collect and review new product ideas. Leverages market, competitive, customer feedback and membership trend data to manage the product portfolio on an ongoing basis. Develops data-driven recommendations in partnership with key stakeholders including Sales, Product Management, Health Care Network Management, Operations and Finance. Develops business cases, competitive analysis, portfolio analysis, customer validation, product roadmap definition and go-to-market requirements. Conducts financial modeling and forecasting to support the development of business cases. Leverages internal market research resources to test and vet new product concepts and/or features. Leads the identification, understanding and evaluation of advantages, opportunities and emerging trends. Develops strategies to leverage clinical cost savings initiatives to reduce product costs and improve population health. Formalizes a consistent strategic framework and approach for product development and evaluation of ideas and opportunities. Determines success metrics for products and follows up with post-mortem analysis of misses based on customer feedback. Facilitates the process to collect and prioritize innovative ideas. Collaborates with Product Development Managers to produce metrics to track product investments versus revenue. Aligns strategies to ensure competitive product positioning, profitability and responsiveness to community and market needs. Works with Marketing to produce effective promotional campaigns, sales tools, presentations, ROI analysis, collateral, etc. Supports digital team to recommend prioritized digital capabilities and offerings and aligns with respective markets and member segments. Communicates frequently with leadership and internal stakeholders to develop informed strategies and deliver closed-loop evaluation of product performance. Ensures product strategies support the company’s overall strategy and mission, including financial and operational objectives. Supports evolving business line portfolios to deliver membership targets and a competitive portfolio. Provides input to the strategic development of benefit plans and processes. Demonstrates integrity by supporting the Lifetime Healthcare Companies’ mission and values and adhering to the Corporate Code of Conduct. Demonstrates Lifetime Way Values and Behaviors. Regular and reliable attendance is required. Performs other functions as assigned by management. Minimum Qualifications
Bachelor’s Degree in Health Planning, Business Administration, Marketing or related field with 4 years related experience. In lieu of a degree, 10 years related experience is required. Demonstrated ability to think strategically and design strategic plans. Ability to provide strategic direction on specific initiatives. Strong analytical skills and use of data to drive decisions. Strong communication skills. Experience in product strategy and product development preferred. Physical Requirements
Ability to independently travel across the regions as needed. One Mission. One Vision. One I.D.E.A. One you. We are committed to inclusion and health equity and invite all qualified individuals to apply. Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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Product Portfolio & Innovation Manager at Excellus BCBS. This is a strategic role that leads the development of multiyear product strategies for the health plan and other service offerings. The role performs research-based assessments and makes recommendations on what product offerings should be developed and to whom they should be marketed. The position is responsible for creating a multiyear product roadmap and for strategies to package and promote a profitable market share throughout the product lifecycle. Essential Primary Responsibilities/Accountabilities
Leads the development of multi-year product strategies. Creates and manages the multi-year product roadmap that supports Line of Business strategies for Commercial, Retail Markets and SafetyNet. Provides strategic leadership across portfolios of products. Collaborates with cross-functional business partners to collect and review new product ideas. Leverages market, competitive, customer feedback and membership trend data to manage the product portfolio on an ongoing basis. Develops data-driven recommendations in partnership with key stakeholders including Sales, Product Management, Health Care Network Management, Operations and Finance. Develops business cases, competitive analysis, portfolio analysis, customer validation, product roadmap definition and go-to-market requirements. Conducts financial modeling and forecasting to support the development of business cases. Leverages internal market research resources to test and vet new product concepts and/or features. Leads the identification, understanding and evaluation of advantages, opportunities and emerging trends. Develops strategies to leverage clinical cost savings initiatives to reduce product costs and improve population health. Formalizes a consistent strategic framework and approach for product development and evaluation of ideas and opportunities. Determines success metrics for products and follows up with post-mortem analysis of misses based on customer feedback. Facilitates the process to collect and prioritize innovative ideas. Collaborates with Product Development Managers to produce metrics to track product investments versus revenue. Aligns strategies to ensure competitive product positioning, profitability and responsiveness to community and market needs. Works with Marketing to produce effective promotional campaigns, sales tools, presentations, ROI analysis, collateral, etc. Supports digital team to recommend prioritized digital capabilities and offerings and aligns with respective markets and member segments. Communicates frequently with leadership and internal stakeholders to develop informed strategies and deliver closed-loop evaluation of product performance. Ensures product strategies support the company’s overall strategy and mission, including financial and operational objectives. Supports evolving business line portfolios to deliver membership targets and a competitive portfolio. Provides input to the strategic development of benefit plans and processes. Demonstrates integrity by supporting the Lifetime Healthcare Companies’ mission and values and adhering to the Corporate Code of Conduct. Demonstrates Lifetime Way Values and Behaviors. Regular and reliable attendance is required. Performs other functions as assigned by management. Minimum Qualifications
Bachelor’s Degree in Health Planning, Business Administration, Marketing or related field with 4 years related experience. In lieu of a degree, 10 years related experience is required. Demonstrated ability to think strategically and design strategic plans. Ability to provide strategic direction on specific initiatives. Strong analytical skills and use of data to drive decisions. Strong communication skills. Experience in product strategy and product development preferred. Physical Requirements
Ability to independently travel across the regions as needed. One Mission. One Vision. One I.D.E.A. One you. We are committed to inclusion and health equity and invite all qualified individuals to apply. Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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