ForFutures Financial, Planning, a financial advisory practice of Ameriprise Financial Services LLC
Marketing Operations Manager
ForFutures Financial, Planning, a financial advisory practice of Ameriprise Financial Services LLC, Santa Ana, California, United States, 92725
Overview
Join to apply for the
Marketing Operations Manager
role at
ForFutures Financial, Planning, a financial advisory practice of Ameriprise Financial Services LLC . What We Do
As part of our Performance Marketing Center of Excellence (CoE), the Marketing Operations Manager ensures the integrity of our marketing data, systems, and performance measurement. You will own the operational foundation that makes every marketing dollar accountable—driving consistency in tracking, reporting, and governance while enabling the team to scale. A key part of this role is unifying data across disparate systems into a trusted, single view of marketing performance, ensuring accuracy and availability for decision-making. This is complemented by leadership responsibilities to coach and develop talent and to build scalable processes for future team growth. Responsibilities
Lead and develop the marketing operations team: coach direct reports, ensure clarity of goals, accountability, and professional growth; build scalable processes and foster a culture of accountability and continuous improvement. Data Management & Availability: unify marketing data across CRM, MAP, paid media, and analytics platforms into a single, trusted view; partner with IT, Analytics, and divisional teams to ensure integrations and data pipelines are accurate, consistent, and accessible; establish data governance practices to improve reporting availability, accuracy, and usability. Tracking & Attribution: own campaign tracking architecture, UTM governance, and attribution; QA lead routing and conversion tracking for accuracy and integrity; maintain alignment across platforms to eliminate duplicate or misattributed data. Reporting & Dashboards: build dashboards for spend, performance, ROI, and pipeline contribution; ensure timely and accurate reporting for daily operations and executive insights; collaborate with Analytics to deliver clear, actionable performance readouts. Testing & Incrementality: lead experiment design and incrementality measurement across campaigns; ensure tests are properly instrumented and results are trustworthy; share learnings to refine investment and optimization decisions. Process & Governance: establish and enforce data quality standards; create governance frameworks for routing, QA, and reporting accuracy; continuously optimize processes to improve efficiency and scalability. Tools & Technology: fluency with marketing operations and analytics tools (e.g., GA4, Looker Studio, attribution platforms); CRM & MAP systems (Salesforce, Salesforce Marketing Cloud, HubSpot, or equivalent); tracking & QA tools; collaboration and workflow platforms. Qualifications
7+ years in marketing operations, performance marketing, or related data-driven marketing roles. Experience managing and developing operational or technical talent. Proven expertise in tracking, attribution, and campaign QA. Hands-on experience building dashboards, reporting frameworks, and governance processes. Strong attention to detail with a reputation for data accuracy and operational rigor. Collaborative leader who can partner across marketing, analytics, and technology teams. Mindset
Thinks big picture: growth is holistic beyond acquisition and performance marketing. Experimental: data-driven decision maker who solves problems and proposes ideas promptly. Forward thinking: continuous improvement mindset; open to new ideas and transformation while respecting the past. Owner mindset: maintains big-picture focus while managing daily inputs to achieve intentional outcomes; communicates results clearly and without jargon. What We Offer
Salary Range: $95,400.00 - $127,100.00. This range is a reasonable estimate of the base pay at the time of posting and may depend on factors including knowledge, skills, experience, business requirements, and geographic location. We also offer a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave, and additional benefits. First American is an equal opportunity employer. We welcome and consider candidates from all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Note: This description focuses on the Marketing Operations Manager role and related responsibilities and qualifications. It does not include unrelated position postings or site notices.
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Join to apply for the
Marketing Operations Manager
role at
ForFutures Financial, Planning, a financial advisory practice of Ameriprise Financial Services LLC . What We Do
As part of our Performance Marketing Center of Excellence (CoE), the Marketing Operations Manager ensures the integrity of our marketing data, systems, and performance measurement. You will own the operational foundation that makes every marketing dollar accountable—driving consistency in tracking, reporting, and governance while enabling the team to scale. A key part of this role is unifying data across disparate systems into a trusted, single view of marketing performance, ensuring accuracy and availability for decision-making. This is complemented by leadership responsibilities to coach and develop talent and to build scalable processes for future team growth. Responsibilities
Lead and develop the marketing operations team: coach direct reports, ensure clarity of goals, accountability, and professional growth; build scalable processes and foster a culture of accountability and continuous improvement. Data Management & Availability: unify marketing data across CRM, MAP, paid media, and analytics platforms into a single, trusted view; partner with IT, Analytics, and divisional teams to ensure integrations and data pipelines are accurate, consistent, and accessible; establish data governance practices to improve reporting availability, accuracy, and usability. Tracking & Attribution: own campaign tracking architecture, UTM governance, and attribution; QA lead routing and conversion tracking for accuracy and integrity; maintain alignment across platforms to eliminate duplicate or misattributed data. Reporting & Dashboards: build dashboards for spend, performance, ROI, and pipeline contribution; ensure timely and accurate reporting for daily operations and executive insights; collaborate with Analytics to deliver clear, actionable performance readouts. Testing & Incrementality: lead experiment design and incrementality measurement across campaigns; ensure tests are properly instrumented and results are trustworthy; share learnings to refine investment and optimization decisions. Process & Governance: establish and enforce data quality standards; create governance frameworks for routing, QA, and reporting accuracy; continuously optimize processes to improve efficiency and scalability. Tools & Technology: fluency with marketing operations and analytics tools (e.g., GA4, Looker Studio, attribution platforms); CRM & MAP systems (Salesforce, Salesforce Marketing Cloud, HubSpot, or equivalent); tracking & QA tools; collaboration and workflow platforms. Qualifications
7+ years in marketing operations, performance marketing, or related data-driven marketing roles. Experience managing and developing operational or technical talent. Proven expertise in tracking, attribution, and campaign QA. Hands-on experience building dashboards, reporting frameworks, and governance processes. Strong attention to detail with a reputation for data accuracy and operational rigor. Collaborative leader who can partner across marketing, analytics, and technology teams. Mindset
Thinks big picture: growth is holistic beyond acquisition and performance marketing. Experimental: data-driven decision maker who solves problems and proposes ideas promptly. Forward thinking: continuous improvement mindset; open to new ideas and transformation while respecting the past. Owner mindset: maintains big-picture focus while managing daily inputs to achieve intentional outcomes; communicates results clearly and without jargon. What We Offer
Salary Range: $95,400.00 - $127,100.00. This range is a reasonable estimate of the base pay at the time of posting and may depend on factors including knowledge, skills, experience, business requirements, and geographic location. We also offer a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave, and additional benefits. First American is an equal opportunity employer. We welcome and consider candidates from all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Note: This description focuses on the Marketing Operations Manager role and related responsibilities and qualifications. It does not include unrelated position postings or site notices.
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