Red Bull
Overview
Join to apply for the
Senior Manager, Category Insights
role at
Red Bull . The Senior Manager of Category Insights will lead the North American Category Insights team, focusing on the creation and communication of Red Bull's category insights. This position will be responsible for managing syndicated sales data and deliverables while spearheading new initiatives aimed at driving category growth, expanding Red Bull’s presence, and enhancing our influence with key retailer partners and internal stakeholders, including the Executive Leadership Team, Sales Leadership Team, Distribution, Trade Marketing, and Shopper Marketing teams. The Senior Manager will also work closely with peer teams across disciplines such as Shopper Insights, Space Planning, Category Development, and Field Sales throughout the selling cycle to develop actionable insights that identify customer-focused strategies, uncover opportunities, and deliver solutions that support growth for both the category and Red Bull. All the responsibilities we'll trust you with:
Responsibilities
INFLUENCING SALES STRATEGY VIA INSIGHTS DELIVERY
Identify and anticipate business needs, uncover sales opportunities, and deliver innovative, data-driven insights to guide Red Bull's sales strategy, foster Red Bull's growth, and promote category growth. This includes integrating data from Circana, Numerator, Mintel, and other resources to craft compelling narratives. Develop and present weekly and monthly category insights reports to inform key internal stakeholders across Leadership Teams, Category Development, Sales, Marketing, and Distribution. Lead the creation of critical insight deliverables that support annual planning processes (e.g., Year-End Reviews, Annual Insights Kick-offs, Annual Customer Business Planning sessions). Provide ad hoc insights and analytical support as requested by internal stakeholders. Collaborate with cross-functional teams to identify insight requirements and contribute to an Insights Learning Plan that delivers unique, actionable data-driven insights for internal stakeholders.
DATA MANAGEMENT
Become an expert in Circana data, apply and interpret metrics and tools to develop meaningful insights. Manage the relationship with Circana and oversee Circana data resources to ensure the delivery of accurate weekly and monthly data. Leverage Circana client team support to maintain model integrity, address data issues, and plan long-term initiatives. Ensure syndicated database design evolves with trends in CPG, beverage, shopper behavior, and retail by evaluating current solutions and recommending new data solutions. Oversee alternative insight source partners (Nielsen, Mintel, PDI, 1010data, Euromonitor). Collaborate with Circana and other vendors to provide training that enables both new and active users to utilize data effectively and promote adoption of new data/tools.
OPTIMIZING DATA SOURCES/USAGE
Oversee the current category insights reporting suite across all retail data sources, ensuring continuous improvement in content and delivery. Collaborate with Circana, Data Science, and IT to create effective reporting solutions and provide training on new data tools. Share insights to inspire internal teams and explore meaningful connections between 3P data and internal data sources to generate valuable insights. Address and resolve data-related issues and inquiries from internal stakeholders and vendor partners.
MANAGING & COACHING
Lead, coach, and develop direct reports to achieve outcomes. Foster trust, empowerment, and accountability. Provide training in shopper and category analytics, CPG, retail, brand, category, and shopper dynamics, and tailor development programs for team members.
Qualifications
A Bachelor’s degree in Business, Marketing, Management, Accounting, Data Analytics, or a related field is preferred.
A minimum of 8 years of experience in consumer goods, retail, or syndicated data, with expertise in category management, sales, business analytics, and/or shopper insights. Experience in DSD Beverage is preferred.
Extensive experience in understanding, utilizing, and applying syndicated data, customer card/POS data, and panel data to drive internal and external success through sales and share growth (familiarity with Circana, Nielsen, Numerator, 84.51, dunnhumby, Luminate, Mintel, Euromonitor).
Proficiency in simplifying and presenting complex data into clear, actionable narratives.
Working knowledge of the CPG retail landscape, including sales drivers, merchandising, and execution strategies.
Proven experience managing relationships with third-party data and insight service providers.
High proficiency in Microsoft Office Suite (Teams, Excel, Word, PowerPoint) with experience in analytical tools (e.g., Tableau, Power BI, SQL, VBA, Alteryx) being advantageous.
Strong ability to establish collaborative relationships with internal partners and cross-functional teams.
Exceptional verbal, written, and presentation communication skills.
Strong organizational and planning abilities; able to manage multiple projects simultaneously.
Other This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $115,000 - $173,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement.
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
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Join to apply for the
Senior Manager, Category Insights
role at
Red Bull . The Senior Manager of Category Insights will lead the North American Category Insights team, focusing on the creation and communication of Red Bull's category insights. This position will be responsible for managing syndicated sales data and deliverables while spearheading new initiatives aimed at driving category growth, expanding Red Bull’s presence, and enhancing our influence with key retailer partners and internal stakeholders, including the Executive Leadership Team, Sales Leadership Team, Distribution, Trade Marketing, and Shopper Marketing teams. The Senior Manager will also work closely with peer teams across disciplines such as Shopper Insights, Space Planning, Category Development, and Field Sales throughout the selling cycle to develop actionable insights that identify customer-focused strategies, uncover opportunities, and deliver solutions that support growth for both the category and Red Bull. All the responsibilities we'll trust you with:
Responsibilities
INFLUENCING SALES STRATEGY VIA INSIGHTS DELIVERY
Identify and anticipate business needs, uncover sales opportunities, and deliver innovative, data-driven insights to guide Red Bull's sales strategy, foster Red Bull's growth, and promote category growth. This includes integrating data from Circana, Numerator, Mintel, and other resources to craft compelling narratives. Develop and present weekly and monthly category insights reports to inform key internal stakeholders across Leadership Teams, Category Development, Sales, Marketing, and Distribution. Lead the creation of critical insight deliverables that support annual planning processes (e.g., Year-End Reviews, Annual Insights Kick-offs, Annual Customer Business Planning sessions). Provide ad hoc insights and analytical support as requested by internal stakeholders. Collaborate with cross-functional teams to identify insight requirements and contribute to an Insights Learning Plan that delivers unique, actionable data-driven insights for internal stakeholders.
DATA MANAGEMENT
Become an expert in Circana data, apply and interpret metrics and tools to develop meaningful insights. Manage the relationship with Circana and oversee Circana data resources to ensure the delivery of accurate weekly and monthly data. Leverage Circana client team support to maintain model integrity, address data issues, and plan long-term initiatives. Ensure syndicated database design evolves with trends in CPG, beverage, shopper behavior, and retail by evaluating current solutions and recommending new data solutions. Oversee alternative insight source partners (Nielsen, Mintel, PDI, 1010data, Euromonitor). Collaborate with Circana and other vendors to provide training that enables both new and active users to utilize data effectively and promote adoption of new data/tools.
OPTIMIZING DATA SOURCES/USAGE
Oversee the current category insights reporting suite across all retail data sources, ensuring continuous improvement in content and delivery. Collaborate with Circana, Data Science, and IT to create effective reporting solutions and provide training on new data tools. Share insights to inspire internal teams and explore meaningful connections between 3P data and internal data sources to generate valuable insights. Address and resolve data-related issues and inquiries from internal stakeholders and vendor partners.
MANAGING & COACHING
Lead, coach, and develop direct reports to achieve outcomes. Foster trust, empowerment, and accountability. Provide training in shopper and category analytics, CPG, retail, brand, category, and shopper dynamics, and tailor development programs for team members.
Qualifications
A Bachelor’s degree in Business, Marketing, Management, Accounting, Data Analytics, or a related field is preferred.
A minimum of 8 years of experience in consumer goods, retail, or syndicated data, with expertise in category management, sales, business analytics, and/or shopper insights. Experience in DSD Beverage is preferred.
Extensive experience in understanding, utilizing, and applying syndicated data, customer card/POS data, and panel data to drive internal and external success through sales and share growth (familiarity with Circana, Nielsen, Numerator, 84.51, dunnhumby, Luminate, Mintel, Euromonitor).
Proficiency in simplifying and presenting complex data into clear, actionable narratives.
Working knowledge of the CPG retail landscape, including sales drivers, merchandising, and execution strategies.
Proven experience managing relationships with third-party data and insight service providers.
High proficiency in Microsoft Office Suite (Teams, Excel, Word, PowerPoint) with experience in analytical tools (e.g., Tableau, Power BI, SQL, VBA, Alteryx) being advantageous.
Strong ability to establish collaborative relationships with internal partners and cross-functional teams.
Exceptional verbal, written, and presentation communication skills.
Strong organizational and planning abilities; able to manage multiple projects simultaneously.
Other This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $115,000 - $173,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement.
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
#J-18808-Ljbffr