Capital One
Senior Associate, Prospect Marketing - Card Partnership (Hybrid)
Capital One, Mc Lean, Virginia, us, 22107
Senior Associate, Prospect Marketing - Card Partnership (Hybrid)
We’re looking for an experienced marketing strategist to develop and manage omnichannel marketing prospect campaigns on Capital One’s Card Partnerships business. This Senior Associate role is part of the horizontal Customer Lifecycle Marketing team, which designs programs for our Partnerships portfolio with brands such as REI, Williams Sonoma, and BJ’s. This role focuses on the center of our portfolio of client/partner card programs and will work on prospect marketing innovation across the funnel (awareness generation, consideration, and conversion). Responsibilities include the creation and execution of marketing campaigns for partner card programs, as well as continuous improvement of new customer acquisition results for established card products. The successful candidate is customer-centric and data driven with an understanding of multi-channel best practices in developing, managing, and executing new customer prospecting campaigns. He/she should have upper funnel and direct response marketing experience and thrive in a fast-paced, cross-functional, and collaborative environment. Responsibilities
Drive and execute marketing strategies for new, innovative multi-channel campaigns across owned channels. Partner with cross-functional stakeholders to build and launch marketing intent, including Creative, Segmentation, and Journey Builds through Salesforce Marketing Cloud and other internal platforms. Leverage insights and performance results to optimize marketing programs via creative testing or adopting new marketing technologies. Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels. Merchandize and socialize marketing and business results with broader stakeholder groups across Partnerships, Card, and Enterprise through data-backed storytelling. Collaborate with multiple cross-functional teams including creative agencies, analytics, research, operations, legal and client/partner. The Ideal Candidate
Demonstrates strong curiosity, ability to learn quickly, and think creatively to uncover actionable consumer insights. Has interest and ideally experience in marketing technology like Salesforce Marketing Cloud to make marketing more personalized and relevant. Has a passion for leveraging data, metrics and insights to drive results and learnings. Can manage multiple projects, deadlines, and changing priorities while maintaining high-quality work. Thrives in ambiguity and develops creative solutions to problems. Collaborates effectively with partner teams in a large, matrixed organization. Is an effective communicator who can influence internal decision makers with formal recommendations and informal networking. Proactively seeks opportunities to improve processes and outcomes. Adept at briefing and collaborating with creative teams, external agencies and internal resources on marketing asset development. Keeps abreast of external environmental and industry trends to spark fresh ideas and maintain team capabilities. Qualifications
Basic Qualifications: Bachelor’s Degree or Military experience; at least 2 years in marketing or project management; at least 2 years planning, executing and analyzing marketing programs; at least 2 years managing creative processes with creative teams. Preferred Qualifications: at least 2 years in financial services and/or retail; 1+ year experience with Salesforce Marketing Cloud; 1+ year of acquisitions marketing; experience with omnichannel product marketing campaign planning. This role is not open to sponsorship for employment authorization. The minimum and maximum full-time annual salaries are location-based and may be accompanied by performance-based incentive compensation. Salary ranges and offers will be provided in the candidate’s offer letter. Capital One offers a comprehensive benefits package; eligibility depends on status and role. This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet). Capital One will consider qualified applicants with criminal histories in accordance with applicable laws and regulations. If you require an accommodation during the application process, contact Recruiting Accommodation.
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We’re looking for an experienced marketing strategist to develop and manage omnichannel marketing prospect campaigns on Capital One’s Card Partnerships business. This Senior Associate role is part of the horizontal Customer Lifecycle Marketing team, which designs programs for our Partnerships portfolio with brands such as REI, Williams Sonoma, and BJ’s. This role focuses on the center of our portfolio of client/partner card programs and will work on prospect marketing innovation across the funnel (awareness generation, consideration, and conversion). Responsibilities include the creation and execution of marketing campaigns for partner card programs, as well as continuous improvement of new customer acquisition results for established card products. The successful candidate is customer-centric and data driven with an understanding of multi-channel best practices in developing, managing, and executing new customer prospecting campaigns. He/she should have upper funnel and direct response marketing experience and thrive in a fast-paced, cross-functional, and collaborative environment. Responsibilities
Drive and execute marketing strategies for new, innovative multi-channel campaigns across owned channels. Partner with cross-functional stakeholders to build and launch marketing intent, including Creative, Segmentation, and Journey Builds through Salesforce Marketing Cloud and other internal platforms. Leverage insights and performance results to optimize marketing programs via creative testing or adopting new marketing technologies. Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels. Merchandize and socialize marketing and business results with broader stakeholder groups across Partnerships, Card, and Enterprise through data-backed storytelling. Collaborate with multiple cross-functional teams including creative agencies, analytics, research, operations, legal and client/partner. The Ideal Candidate
Demonstrates strong curiosity, ability to learn quickly, and think creatively to uncover actionable consumer insights. Has interest and ideally experience in marketing technology like Salesforce Marketing Cloud to make marketing more personalized and relevant. Has a passion for leveraging data, metrics and insights to drive results and learnings. Can manage multiple projects, deadlines, and changing priorities while maintaining high-quality work. Thrives in ambiguity and develops creative solutions to problems. Collaborates effectively with partner teams in a large, matrixed organization. Is an effective communicator who can influence internal decision makers with formal recommendations and informal networking. Proactively seeks opportunities to improve processes and outcomes. Adept at briefing and collaborating with creative teams, external agencies and internal resources on marketing asset development. Keeps abreast of external environmental and industry trends to spark fresh ideas and maintain team capabilities. Qualifications
Basic Qualifications: Bachelor’s Degree or Military experience; at least 2 years in marketing or project management; at least 2 years planning, executing and analyzing marketing programs; at least 2 years managing creative processes with creative teams. Preferred Qualifications: at least 2 years in financial services and/or retail; 1+ year experience with Salesforce Marketing Cloud; 1+ year of acquisitions marketing; experience with omnichannel product marketing campaign planning. This role is not open to sponsorship for employment authorization. The minimum and maximum full-time annual salaries are location-based and may be accompanied by performance-based incentive compensation. Salary ranges and offers will be provided in the candidate’s offer letter. Capital One offers a comprehensive benefits package; eligibility depends on status and role. This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet). Capital One will consider qualified applicants with criminal histories in accordance with applicable laws and regulations. If you require an accommodation during the application process, contact Recruiting Accommodation.
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