LP Building Solutions
Director, Marketing Performance & Operations
LP Building Solutions, Nashville, Tennessee, United States, 37247
Director, Marketing Performance & Operations
Louisiana-Pacific Corporation (LP Building Solutions) is a leading provider of high-performance building solutions that meet the demands of builders, remodelers, and homeowners worldwide. We manufacture engineered wood building products and offer a wide range of innovative and dependable building materials and accessories. LP’s values-driven culture creates an environment where talented, hardworking people thrive in an ethical, inclusive, challenging, and rewarding place to work. Since our founding in 1972, we’ve built careers and provided advancement opportunities in the building products industry. Headquartered in Nashville, Tennessee, LP operates more than 20 facilities across North and South America. For more information, visit
LPCorp.com .
Job Purpose We are seeking a dynamic and strategic
Director of Marketing Performance & Operations
to drive demand, pipeline volume and maximize return on marketing investment within LP’s top business segments. This high-visibility role will set vision and strategy, reshape a newly integrated organization, drive strategic cross‑functional alignment and deliver measurable business impact of marketing’s objectives.
Responsibilities Strategic Growth & Pipeline Ownership
Lead strategic alignment and cross‑functional activation with Brand, Product, Sales, CX, Finance, and IT to generate demand across all priority segments, channels and end‑user groups to deliver Value at Stake (VAS) targets.
Develop and maintain a proforma‑based investment model across the market to assess market potential, inform marketing mix modeling (MMM) and deliver marketing‑attributed volume, revenue, and ROI targets.
Define strategic targets and prime prospects within each segment to fuel growth and market penetration, partnering closely with Commercial leadership team and key stakeholder teams.
Apply differentiated investment strategies by market – coordinating national, regional, local, and scaled co‑op programs – to fully integrate communications planning and execution.
Demand Generation & Local Brand Activation
Prioritize campaigns and media spend in key “market ready” geographies based on stocking locations, product availability, trained installers and applicable marketing program integration.
Activate persona‑based journey maps and nurture campaigns tailored to segments, key audiences, geographies, product mix, code compliance requirements.
Establish and own the end‑to‑end lead management process and streamline each end‑customer’s path to purchase, leveraging data insights and personalization capabilities.
Marketing Program & Operations Leadership
Assess and refine all marketing programs to deliver intended value, behaviors and ROI. Scope spans loyalty rewards, training certifications, retail, and channel.
Digitally scale co‑op marketing programs to minimize overhead and maximize collective market impact.
Innovate new programs or features that deliver on brand promise and improve doing business with LP.
Establish and scale marketing operations delivery in a way that services all segments, maximizes productivity and optimizes investments, including:
Channel / customer enablement (training, collateral, local tradeshows/events)
Sample ordering and fulfillment
Ecommerce enablement and optimization (Amazon, retail.coms, etc.)
Product ownership across web, CMS/DAM/PIM, visualizers, marketing automation, and AI tools
Digital Experience Design & Delivery
Lead the establishment of a robust digital experience & PMO practice inclusive of journey mapping, UI/UX, business analysis, data strategy, agile ceremonies, resource allocation, project charters, AI engineering and workflow automation.
Qualifications
15+ years of progressive experience in brand management, digital marketing, marketing operations and product marketing.
Advanced financial acumen in demand generation environments.
Experience across B2C, B2B, B2B2C, and DTC e‑commerce models.
Demonstrated success in digital transformation leadership.
Certified in Six Sigma and/or PMI methodologies.
Strong track record of building and leading high‑performing teams.
Ability to influence cross‑functional stakeholders and lead through change.
Executive presence with excellent communication, collaboration and team‑building skills.
Experience in building products is highly desirable.
Education
Bachelor’s degree required. MBA strongly preferred.
Work Environment
Office environment.
Up to 50% travel required to meetings, trade shows, customer visits, seminars and manufacturing facilities.
LP offers competitive salaries and comprehensive benefits and programs including health and welfare benefits, 401(k) program, career mobility, tuition reimbursement, volunteer opportunities, profit sharing and more.
#J-18808-Ljbffr
LPCorp.com .
Job Purpose We are seeking a dynamic and strategic
Director of Marketing Performance & Operations
to drive demand, pipeline volume and maximize return on marketing investment within LP’s top business segments. This high-visibility role will set vision and strategy, reshape a newly integrated organization, drive strategic cross‑functional alignment and deliver measurable business impact of marketing’s objectives.
Responsibilities Strategic Growth & Pipeline Ownership
Lead strategic alignment and cross‑functional activation with Brand, Product, Sales, CX, Finance, and IT to generate demand across all priority segments, channels and end‑user groups to deliver Value at Stake (VAS) targets.
Develop and maintain a proforma‑based investment model across the market to assess market potential, inform marketing mix modeling (MMM) and deliver marketing‑attributed volume, revenue, and ROI targets.
Define strategic targets and prime prospects within each segment to fuel growth and market penetration, partnering closely with Commercial leadership team and key stakeholder teams.
Apply differentiated investment strategies by market – coordinating national, regional, local, and scaled co‑op programs – to fully integrate communications planning and execution.
Demand Generation & Local Brand Activation
Prioritize campaigns and media spend in key “market ready” geographies based on stocking locations, product availability, trained installers and applicable marketing program integration.
Activate persona‑based journey maps and nurture campaigns tailored to segments, key audiences, geographies, product mix, code compliance requirements.
Establish and own the end‑to‑end lead management process and streamline each end‑customer’s path to purchase, leveraging data insights and personalization capabilities.
Marketing Program & Operations Leadership
Assess and refine all marketing programs to deliver intended value, behaviors and ROI. Scope spans loyalty rewards, training certifications, retail, and channel.
Digitally scale co‑op marketing programs to minimize overhead and maximize collective market impact.
Innovate new programs or features that deliver on brand promise and improve doing business with LP.
Establish and scale marketing operations delivery in a way that services all segments, maximizes productivity and optimizes investments, including:
Channel / customer enablement (training, collateral, local tradeshows/events)
Sample ordering and fulfillment
Ecommerce enablement and optimization (Amazon, retail.coms, etc.)
Product ownership across web, CMS/DAM/PIM, visualizers, marketing automation, and AI tools
Digital Experience Design & Delivery
Lead the establishment of a robust digital experience & PMO practice inclusive of journey mapping, UI/UX, business analysis, data strategy, agile ceremonies, resource allocation, project charters, AI engineering and workflow automation.
Qualifications
15+ years of progressive experience in brand management, digital marketing, marketing operations and product marketing.
Advanced financial acumen in demand generation environments.
Experience across B2C, B2B, B2B2C, and DTC e‑commerce models.
Demonstrated success in digital transformation leadership.
Certified in Six Sigma and/or PMI methodologies.
Strong track record of building and leading high‑performing teams.
Ability to influence cross‑functional stakeholders and lead through change.
Executive presence with excellent communication, collaboration and team‑building skills.
Experience in building products is highly desirable.
Education
Bachelor’s degree required. MBA strongly preferred.
Work Environment
Office environment.
Up to 50% travel required to meetings, trade shows, customer visits, seminars and manufacturing facilities.
LP offers competitive salaries and comprehensive benefits and programs including health and welfare benefits, 401(k) program, career mobility, tuition reimbursement, volunteer opportunities, profit sharing and more.
#J-18808-Ljbffr