Claflin University
Assistant Vice President for Communication & Marketing (50117)
Claflin University, Orangeburg, South Carolina, us, 29117
Assistant Vice President for Communication & Marketing (50117)
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Assistant Vice President for Communication & Marketing (50117)
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Claflin University Assistant Vice President for Communication & Marketing (50117)
Join to apply for the
Assistant Vice President for Communication & Marketing (50117)
role at
Claflin University Get AI-powered advice on this job and more exclusive features. Position Summary
Claflin University is seeking a dynamic and innovative individual to serve as the Assistant Vice President for Communication and Marketing. This leadership role is responsible for developing and executing a comprehensive communication and marketing strategy to enhance the University's brand visibility and engagement across a variety of platforms. The Assistant Vice President will lead the marketing team, oversee the creation of content, and ensure consistency in the University's messaging to various stakeholders, including prospective and current students, faculty, staff, alumni, and the broader community. Position Summary
Claflin University is seeking a dynamic and innovative individual to serve as the Assistant Vice President for Communication and Marketing. This leadership role is responsible for developing and executing a comprehensive communication and marketing strategy to enhance the University's brand visibility and engagement across a variety of platforms. The Assistant Vice President will lead the marketing team, oversee the creation of content, and ensure consistency in the University's messaging to various stakeholders, including prospective and current students, faculty, staff, alumni, and the broader community.
Key Responsibilities
Develop and implement a cutting-edge marketing and communication strategy in alignment with the University's goals and objectives. Oversee the management of the University's digital presence, including websites, social media platforms, email marketing, and other emerging channels. Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement. Collaborate with various departments to create compelling content that tells the Claflin story, showcases the University's strengths, and engages target audiences. Monitor trends and technologies to keep the University at the forefront of marketing innovations. Analyze and report on campaign performance and ROI, making data-driven decisions to optimize results. Manage the marketing budget, ensuring strategic allocation of resources for maximum impact. Ensure compliance with accessibility standards and best practices in all communications. Serve as a key spokesperson for the University in spaces, managing online reputation and crisis communication as necessary. Engage with internal and external stakeholders to foster partnerships that enhance the University's outreach.
Minimum Qualifications
Bachelor's degree in Marketing, Communications, Digital Media, or a related field. Master's degree preferred. Minimum of seven (7) years of progressive experience in marketing and communications, with at least three (3) years in a leadership role. Proven track record of developing and executing successful marketing strategies in a higher education setting or comparable industry. Strong understanding of current marketing tools, platforms, and best practices. Experience with web analytics, SEO, SEM, and CRM software. Exceptional communication skills, both written and verbal, with the ability to articulate a clear vision and inspire a team. Demonstrated ability to manage complex projects and meet deadlines. Experience with budget management and resource allocation.
Preferred Qualifications
Experience with content management systems and digital design tools. Knowledge of accessibility standards and regulations. Familiarity with the higher education landscape and the unique communication needs of a university environment.
Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
Job function Marketing, Public Relations, and Writing/Editing Industries Higher Education Referrals increase your chances of interviewing at Claflin University by 2x Get notified about new Assistant Vice President Communications jobs in
Orangeburg, SC . We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Join to apply for the
Assistant Vice President for Communication & Marketing (50117)
role at
Claflin University Assistant Vice President for Communication & Marketing (50117)
Join to apply for the
Assistant Vice President for Communication & Marketing (50117)
role at
Claflin University Get AI-powered advice on this job and more exclusive features. Position Summary
Claflin University is seeking a dynamic and innovative individual to serve as the Assistant Vice President for Communication and Marketing. This leadership role is responsible for developing and executing a comprehensive communication and marketing strategy to enhance the University's brand visibility and engagement across a variety of platforms. The Assistant Vice President will lead the marketing team, oversee the creation of content, and ensure consistency in the University's messaging to various stakeholders, including prospective and current students, faculty, staff, alumni, and the broader community. Position Summary
Claflin University is seeking a dynamic and innovative individual to serve as the Assistant Vice President for Communication and Marketing. This leadership role is responsible for developing and executing a comprehensive communication and marketing strategy to enhance the University's brand visibility and engagement across a variety of platforms. The Assistant Vice President will lead the marketing team, oversee the creation of content, and ensure consistency in the University's messaging to various stakeholders, including prospective and current students, faculty, staff, alumni, and the broader community.
Key Responsibilities
Develop and implement a cutting-edge marketing and communication strategy in alignment with the University's goals and objectives. Oversee the management of the University's digital presence, including websites, social media platforms, email marketing, and other emerging channels. Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement. Collaborate with various departments to create compelling content that tells the Claflin story, showcases the University's strengths, and engages target audiences. Monitor trends and technologies to keep the University at the forefront of marketing innovations. Analyze and report on campaign performance and ROI, making data-driven decisions to optimize results. Manage the marketing budget, ensuring strategic allocation of resources for maximum impact. Ensure compliance with accessibility standards and best practices in all communications. Serve as a key spokesperson for the University in spaces, managing online reputation and crisis communication as necessary. Engage with internal and external stakeholders to foster partnerships that enhance the University's outreach.
Minimum Qualifications
Bachelor's degree in Marketing, Communications, Digital Media, or a related field. Master's degree preferred. Minimum of seven (7) years of progressive experience in marketing and communications, with at least three (3) years in a leadership role. Proven track record of developing and executing successful marketing strategies in a higher education setting or comparable industry. Strong understanding of current marketing tools, platforms, and best practices. Experience with web analytics, SEO, SEM, and CRM software. Exceptional communication skills, both written and verbal, with the ability to articulate a clear vision and inspire a team. Demonstrated ability to manage complex projects and meet deadlines. Experience with budget management and resource allocation.
Preferred Qualifications
Experience with content management systems and digital design tools. Knowledge of accessibility standards and regulations. Familiarity with the higher education landscape and the unique communication needs of a university environment.
Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
Job function Marketing, Public Relations, and Writing/Editing Industries Higher Education Referrals increase your chances of interviewing at Claflin University by 2x Get notified about new Assistant Vice President Communications jobs in
Orangeburg, SC . We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr