Sono Bello
Overview
Sono Bello is America's top cosmetic surgery specialist, with 185+ board-certified surgeons who have performed over 300,000 laser liposuction and body contouring procedures. A career at Sono Bello means being part of a dynamic and high-energy work environment where every team member can make a difference. We love what we do, and it shows! We believe everyone deserves to have their best body today and pursue their best life now. This position is based on-site in the Greater Seattle Area. As the national leader in providing cutting-edge, personalized body transformations, we are the largest and fastest-growing cosmetic surgery practice in the nation, with over 100 locations. We’re looking for a data-driven, patient-obsessed
Director of Lifecycle Marketing
to lead the strategy, execution, and optimization of our lifecycle marketing efforts, both digitally and in-center. You’ll drive personalized messaging across email, SMS, and direct mail while owning the development and deployment of in-center collateral that enhances the patient experience and supports conversion. The ideal candidate combines deep expertise in lifecycle marketing tools, data analytics & technical process, personalization, data-driven audience management, and behavioral segmentation with strong cross-functional leadership and analytical fluency. ESSENTIAL DUTIES AND RESPONSIBILITIES: Own the CRM roadmap to drive patient acquisition, retention, loyalty, and reactivation across email, SMS, push, and in-center channels Develop and manage multi-touch campaigns supporting the full patient lifecycle: inquiry, consultation, procedure, post-care, referrals and winback Build and develop lifecycle-focused data and analytics structure in partnership with technology and data science teams with cross-functional focus to exceed performance trends Define and refine patient cohorts and behavioral segments to deliver relevant, timely, and emotionally resonant messaging Leverage and optimize CDPs to build automated journeys and workflows that reflect patient needs and preferences across channels Develop integrated martech infrastructure across systems for reliable, consistent, accurate view of the customer and attributes to improve engagement in our service Lead strategy and execution of new center and in-center marketing materials, including signage, brochures, posters, digital screens, and localized promotions Partner with field sales teams and the creative team to ensure centers are equipped with up-to-date, brand-aligned collateral that supports patient education and conversion Develop consultation room assets, and post-procedure materials that reinforce brand trust and care Support center-level activations, seasonal campaigns, and referral initiatives with tailored marketing toolkits Campaign Management & Optimization Plan, execute, and analyze multi-channel CRM campaigns, transactional, promotional, educational, and triggered Lead A/B testing and experimentation to optimize messaging, timing, and channel mix Continuously improve conversion rates and reduce inefficiencies in contact strategies Ensure all communications are HIPAA-compliant and follow best practices in consent management (TCPA, CAN-SPAM) Manage email domain health and SMS number reputation, working closely with HubSpot or similar CRM technologies Cross-Functional Collaboration Partner with Brand, Sales, Analytics, Contact Center, and Field Operations to align CRM and in-center efforts with business goals Collaborate with Creative and Field teams to localize marketing assets and ensure brand consistency across all touchpoints Data & Insights Collaborate with Analytics and Product teams to interpret performance data and uncover actionable insights Report on CRM and in-center marketing effectiveness and make data-driven recommendations to improve patient engagement and revenue impact REQUIRED SKILLS AND ABILITIES: 8–10 years of experience in CRM, lifecycle marketing, or performance-based marketing, ideally in retail, healthcare, or multi-location environments Experience developing in-store or in-center marketing programs, including signage, collateral, and localized campaigns Deep expertise in HubSpot or similar CRM platforms and CDPs (Segment, Adobe) including journey building, automation logic, and campaign reporting Strong analytical skills with the ability to translate data into strategy and storytelling Exceptional project management and communication skills; thrives in fast-paced, deadline-driven environments Creative thinker with a bias toward action and innovation Self-starter with strong listening skills and the ability to give and receive feedback constructively BA/BS in Marketing, Business, Communications, or related field WORK ENVIRONMENT: Work onsite at the Corporate Office in Bellevue, WA for a minimum of 3 days a week. May work in remote office locations on Wednesdays and Fridays. COMPENSATION: The compensation range for this role is $166,000 - $208,000 + Bonus. BENEFITS: Medical Vision Life Insurance 401K EAP PTO & Paid Holidays Note: Compensation may vary by location and experience. Sono Bello reserves the right to adjust the range in the future. Full-time employees may also receive additional benefits such as incentives, health coverage, and parental leave. Equal Employment Opportunity:
Sono Bello is an equal opportunity employer. We do not discriminate on the basis of any protected status under applicable law.
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Sono Bello is America's top cosmetic surgery specialist, with 185+ board-certified surgeons who have performed over 300,000 laser liposuction and body contouring procedures. A career at Sono Bello means being part of a dynamic and high-energy work environment where every team member can make a difference. We love what we do, and it shows! We believe everyone deserves to have their best body today and pursue their best life now. This position is based on-site in the Greater Seattle Area. As the national leader in providing cutting-edge, personalized body transformations, we are the largest and fastest-growing cosmetic surgery practice in the nation, with over 100 locations. We’re looking for a data-driven, patient-obsessed
Director of Lifecycle Marketing
to lead the strategy, execution, and optimization of our lifecycle marketing efforts, both digitally and in-center. You’ll drive personalized messaging across email, SMS, and direct mail while owning the development and deployment of in-center collateral that enhances the patient experience and supports conversion. The ideal candidate combines deep expertise in lifecycle marketing tools, data analytics & technical process, personalization, data-driven audience management, and behavioral segmentation with strong cross-functional leadership and analytical fluency. ESSENTIAL DUTIES AND RESPONSIBILITIES: Own the CRM roadmap to drive patient acquisition, retention, loyalty, and reactivation across email, SMS, push, and in-center channels Develop and manage multi-touch campaigns supporting the full patient lifecycle: inquiry, consultation, procedure, post-care, referrals and winback Build and develop lifecycle-focused data and analytics structure in partnership with technology and data science teams with cross-functional focus to exceed performance trends Define and refine patient cohorts and behavioral segments to deliver relevant, timely, and emotionally resonant messaging Leverage and optimize CDPs to build automated journeys and workflows that reflect patient needs and preferences across channels Develop integrated martech infrastructure across systems for reliable, consistent, accurate view of the customer and attributes to improve engagement in our service Lead strategy and execution of new center and in-center marketing materials, including signage, brochures, posters, digital screens, and localized promotions Partner with field sales teams and the creative team to ensure centers are equipped with up-to-date, brand-aligned collateral that supports patient education and conversion Develop consultation room assets, and post-procedure materials that reinforce brand trust and care Support center-level activations, seasonal campaigns, and referral initiatives with tailored marketing toolkits Campaign Management & Optimization Plan, execute, and analyze multi-channel CRM campaigns, transactional, promotional, educational, and triggered Lead A/B testing and experimentation to optimize messaging, timing, and channel mix Continuously improve conversion rates and reduce inefficiencies in contact strategies Ensure all communications are HIPAA-compliant and follow best practices in consent management (TCPA, CAN-SPAM) Manage email domain health and SMS number reputation, working closely with HubSpot or similar CRM technologies Cross-Functional Collaboration Partner with Brand, Sales, Analytics, Contact Center, and Field Operations to align CRM and in-center efforts with business goals Collaborate with Creative and Field teams to localize marketing assets and ensure brand consistency across all touchpoints Data & Insights Collaborate with Analytics and Product teams to interpret performance data and uncover actionable insights Report on CRM and in-center marketing effectiveness and make data-driven recommendations to improve patient engagement and revenue impact REQUIRED SKILLS AND ABILITIES: 8–10 years of experience in CRM, lifecycle marketing, or performance-based marketing, ideally in retail, healthcare, or multi-location environments Experience developing in-store or in-center marketing programs, including signage, collateral, and localized campaigns Deep expertise in HubSpot or similar CRM platforms and CDPs (Segment, Adobe) including journey building, automation logic, and campaign reporting Strong analytical skills with the ability to translate data into strategy and storytelling Exceptional project management and communication skills; thrives in fast-paced, deadline-driven environments Creative thinker with a bias toward action and innovation Self-starter with strong listening skills and the ability to give and receive feedback constructively BA/BS in Marketing, Business, Communications, or related field WORK ENVIRONMENT: Work onsite at the Corporate Office in Bellevue, WA for a minimum of 3 days a week. May work in remote office locations on Wednesdays and Fridays. COMPENSATION: The compensation range for this role is $166,000 - $208,000 + Bonus. BENEFITS: Medical Vision Life Insurance 401K EAP PTO & Paid Holidays Note: Compensation may vary by location and experience. Sono Bello reserves the right to adjust the range in the future. Full-time employees may also receive additional benefits such as incentives, health coverage, and parental leave. Equal Employment Opportunity:
Sono Bello is an equal opportunity employer. We do not discriminate on the basis of any protected status under applicable law.
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