BrightSpring Health Services
Overview
Area Vice President (AVP) of Business Development - Northeast Region is responsible for identifying and pursuing new business opportunities to drive growth and revenue across the Northeast territory, which includes New York, New Jersey, Connecticut, Rhode Island, and Maine.
The AVP leads a team of Account Managers and collaborates closely with the Regional Vice President (RVP) of Business Development to develop and execute effective strategies that expand market presence and achieve organizational growth objectives. This includes market analysis, competitor research, and partnership development throughout the assigned region.
The AVP also supports the negotiation and closing of new business deals, manages key client relationships, and ensures a high level of customer satisfaction. This role plays a vital part in maintaining the company's reputation for excellence while driving measurable growth in the Northeast market.
Key Skills and Attributes
Strong analytical and strategic planning abilities
Exceptional communication, presentation, and negotiation skills
Proven leadership experience in business development or healthcare sales management
Ability to build, motivate, and guide high-performing teams
Deep understanding of market dynamics within the Northeast healthcare industry
Responsibilities
Implements the sales and marketing strategies to grow and expand the Home Health business in assigned area
Directs the implementation of sales strategy through discussions with the area business development team
Monitors and maintains data on market area including competitors and marketing strategies and works with the RVP of Business Development to develop a comprehensive marketing plan designed to meet budgetary volume projections
Manages and directs the area business development team in planning in-services, presentations, and addressing issues with referral sources
Initiates and coordinates contract negotiations with agencies, funding sources, facilities, insurance companies, and managed care organizations
Supports and promotes company philosophy to referral sources in the community
Develops and maintaining comprehensive working knowledge of organization's markets including but not limited to key referral sources, competitors, governmental agencies, and major payer groups and applies this knowledge to effective sales planning and positive public relations
Monitors current industry and marketplace changes and opportunities for competitive advantage
Participates and contributes to the annual budgeting process for the Home Health Division for the respective area of responsibility
Holds leaders (business development) and teams accountable for the achievement of monthly, quarterly, and annual budgets and business / clinical quality goals
Provides leadership, mentoring, coaching and development to direct reports
Responsible for reporting on plans and achievement of business, admission and clinical / quality goals to division President and Company CEO
Responsible for recruiting, interviewing, hiring, and training of direct reports
Monitors turnover in the area of responsibility
Ensures proper hiring, training, and development of newly hired staff
Works closely with support departments to achieve routine collaboration with payer contracting to negotiate the strongest contracts
Monitors metrics proactively to effect change in a positive direction before month end
Collaborates with business partners and uses appropriate resources to accurately forecast monthly admissions/growth
Assigned territory and area of operation can change based on business need
Qualifications
Bachelor's degree in Marketing, Business Administration or related field
Ten years experience in hospice and/or home health business development
Proven success in the development and execution of strategic marketing plans
Experience in strategic planning and collaboration with executive, sales, product development and key operational groups
A deep and broad professional network that aligns to our target client base preferred
Demonstrated track record in building new book of business, client relationship management, and evidence of closing and growing accounts preferred
Strong analytical, communication, and negotiation skills
Ability to work with remote teams with units in multiple locations
Relationship building skills
Excellent presentation and public speaking and sales skills
About our Line of Business BrightSpring Health Services provides complementary home- and community-based pharmacy and provider health solutions for complex populations in need of specialized and/or chronic care. Through the Company's service lines, including pharmacy, home health care and primary care, and rehabilitation and behavioral health, we provide comprehensive and more integrated care and clinical solutions in all 50 states to over 450,000 customers, clients and patients daily. BrightSpring has consistently demonstrated strong and often industry-leading quality metrics across its services lines while improving the quality of life and health for high-need individuals and reducing overall costs to the healthcare system. For more information, please visit www.brightspringhealth.com. Follow us on Facebook, LinkedIn, and X.
Salary Range USD $120,000.00 - $150,000.00 / Year
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The AVP leads a team of Account Managers and collaborates closely with the Regional Vice President (RVP) of Business Development to develop and execute effective strategies that expand market presence and achieve organizational growth objectives. This includes market analysis, competitor research, and partnership development throughout the assigned region.
The AVP also supports the negotiation and closing of new business deals, manages key client relationships, and ensures a high level of customer satisfaction. This role plays a vital part in maintaining the company's reputation for excellence while driving measurable growth in the Northeast market.
Key Skills and Attributes
Strong analytical and strategic planning abilities
Exceptional communication, presentation, and negotiation skills
Proven leadership experience in business development or healthcare sales management
Ability to build, motivate, and guide high-performing teams
Deep understanding of market dynamics within the Northeast healthcare industry
Responsibilities
Implements the sales and marketing strategies to grow and expand the Home Health business in assigned area
Directs the implementation of sales strategy through discussions with the area business development team
Monitors and maintains data on market area including competitors and marketing strategies and works with the RVP of Business Development to develop a comprehensive marketing plan designed to meet budgetary volume projections
Manages and directs the area business development team in planning in-services, presentations, and addressing issues with referral sources
Initiates and coordinates contract negotiations with agencies, funding sources, facilities, insurance companies, and managed care organizations
Supports and promotes company philosophy to referral sources in the community
Develops and maintaining comprehensive working knowledge of organization's markets including but not limited to key referral sources, competitors, governmental agencies, and major payer groups and applies this knowledge to effective sales planning and positive public relations
Monitors current industry and marketplace changes and opportunities for competitive advantage
Participates and contributes to the annual budgeting process for the Home Health Division for the respective area of responsibility
Holds leaders (business development) and teams accountable for the achievement of monthly, quarterly, and annual budgets and business / clinical quality goals
Provides leadership, mentoring, coaching and development to direct reports
Responsible for reporting on plans and achievement of business, admission and clinical / quality goals to division President and Company CEO
Responsible for recruiting, interviewing, hiring, and training of direct reports
Monitors turnover in the area of responsibility
Ensures proper hiring, training, and development of newly hired staff
Works closely with support departments to achieve routine collaboration with payer contracting to negotiate the strongest contracts
Monitors metrics proactively to effect change in a positive direction before month end
Collaborates with business partners and uses appropriate resources to accurately forecast monthly admissions/growth
Assigned territory and area of operation can change based on business need
Qualifications
Bachelor's degree in Marketing, Business Administration or related field
Ten years experience in hospice and/or home health business development
Proven success in the development and execution of strategic marketing plans
Experience in strategic planning and collaboration with executive, sales, product development and key operational groups
A deep and broad professional network that aligns to our target client base preferred
Demonstrated track record in building new book of business, client relationship management, and evidence of closing and growing accounts preferred
Strong analytical, communication, and negotiation skills
Ability to work with remote teams with units in multiple locations
Relationship building skills
Excellent presentation and public speaking and sales skills
About our Line of Business BrightSpring Health Services provides complementary home- and community-based pharmacy and provider health solutions for complex populations in need of specialized and/or chronic care. Through the Company's service lines, including pharmacy, home health care and primary care, and rehabilitation and behavioral health, we provide comprehensive and more integrated care and clinical solutions in all 50 states to over 450,000 customers, clients and patients daily. BrightSpring has consistently demonstrated strong and often industry-leading quality metrics across its services lines while improving the quality of life and health for high-need individuals and reducing overall costs to the healthcare system. For more information, please visit www.brightspringhealth.com. Follow us on Facebook, LinkedIn, and X.
Salary Range USD $120,000.00 - $150,000.00 / Year
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