Gabriel & Co.
About Gabriel & Co.
Gabriel & Co. is an approachable luxury jewelry brand known for craftsmanship, innovation, and genuine connection. We design and manufacture fine jewelry for both our network of retail partners and our growing direct-to-consumer audience. With a legacy of artistry and authenticity, we’re continuously evolving how we tell our story across every touchpoint — from digital to retail to luxury brand partnerships.
Role Overview
The Brand Manager plays a pivotal role in shaping how Gabriel & Co. shows up in the market — across campaigns, collections, and omni-channel experiences. This individual will lead brand strategy execution, oversee integrated marketing activations, and ensure consistent storytelling across B2B, B2C, and D2C channels. You’ll collaborate closely with cross-functional teams including Sales, Retail Relations, E-commerce, and Creative to drive brand awareness, consumer engagement, and commercial results. Responsibilities
Marketing Campaign Management
Oversee creation, execution, and optimization of brand campaigns across B2B, B2C, and D2C channels. Ensure consistent messaging, tone, and visual alignment across all marketing materials. Partner with Sales and Retail Relations teams to plan and execute seasonal activations (e.g., Valentine’s Day, Mother’s Day, Holiday). Evaluate campaign performance through post-launch insights and reporting. New Product & Collection Launches
Manage end-to-end launch process including Pre-Launch, Launch, and Post-Launch phases. Coordinate development of comprehensive launch toolkits and marketing collateral across digital, retail, and PR channels. Drive alignment between Product, E-commerce, and Creative to deliver cohesive go-to-market plans. Omni-Channel Activations & Partnerships
Oversee brand activations and visual merchandising partnerships with department stores (e.g., Saks, Neiman Marcus, Nordstrom). Manage cross-channel marketing initiatives that bridge physical and digital retail experiences. Lead post-campaign performance reviews to identify ROI, engagement, and growth opportunities. Brand Marketing & Special Projects
Partner with leadership to shape brand positioning, innovation pipelines, and marketing strategy. Support key special projects that elevate brand visibility and differentiation across markets. Maintain brand consistency in messaging, visual identity, and tone across all internal and external communications. Qualifications
Bachelor’s degree in Marketing, Business, or related field. 5+ years of experience in brand marketing or brand management, ideally within luxury, fashion, or FMCG industries. Proven track record leading multi-channel campaigns and product launches. Strong analytical and research skills to interpret market trends and performance metrics. Excellent communication and interpersonal skills for cross-functional collaboration. Proficiency in digital marketing tools, campaign analytics, and budget management. Exceptional time management and multitasking abilities in a fast-paced environment. Salary $100,000 - $115,000
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The Brand Manager plays a pivotal role in shaping how Gabriel & Co. shows up in the market — across campaigns, collections, and omni-channel experiences. This individual will lead brand strategy execution, oversee integrated marketing activations, and ensure consistent storytelling across B2B, B2C, and D2C channels. You’ll collaborate closely with cross-functional teams including Sales, Retail Relations, E-commerce, and Creative to drive brand awareness, consumer engagement, and commercial results. Responsibilities
Marketing Campaign Management
Oversee creation, execution, and optimization of brand campaigns across B2B, B2C, and D2C channels. Ensure consistent messaging, tone, and visual alignment across all marketing materials. Partner with Sales and Retail Relations teams to plan and execute seasonal activations (e.g., Valentine’s Day, Mother’s Day, Holiday). Evaluate campaign performance through post-launch insights and reporting. New Product & Collection Launches
Manage end-to-end launch process including Pre-Launch, Launch, and Post-Launch phases. Coordinate development of comprehensive launch toolkits and marketing collateral across digital, retail, and PR channels. Drive alignment between Product, E-commerce, and Creative to deliver cohesive go-to-market plans. Omni-Channel Activations & Partnerships
Oversee brand activations and visual merchandising partnerships with department stores (e.g., Saks, Neiman Marcus, Nordstrom). Manage cross-channel marketing initiatives that bridge physical and digital retail experiences. Lead post-campaign performance reviews to identify ROI, engagement, and growth opportunities. Brand Marketing & Special Projects
Partner with leadership to shape brand positioning, innovation pipelines, and marketing strategy. Support key special projects that elevate brand visibility and differentiation across markets. Maintain brand consistency in messaging, visual identity, and tone across all internal and external communications. Qualifications
Bachelor’s degree in Marketing, Business, or related field. 5+ years of experience in brand marketing or brand management, ideally within luxury, fashion, or FMCG industries. Proven track record leading multi-channel campaigns and product launches. Strong analytical and research skills to interpret market trends and performance metrics. Excellent communication and interpersonal skills for cross-functional collaboration. Proficiency in digital marketing tools, campaign analytics, and budget management. Exceptional time management and multitasking abilities in a fast-paced environment. Salary $100,000 - $115,000
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