Shaw Search Partners
Direct message the job poster from Shaw Search Partners
Owner at Shaw Search Partners: Marketing, Creative, and Corporate Strategy Recruiting Shaw Search Partners is proud to partner with a global digital marketing and tech solutions firm seeking a highly motivated and skilled Performance Specialist to manage and optimize their client’s digital marketing efforts. The Performance Specialist will be responsible for developing and implementing digital marketing campaigns across various channels, including social media, PPC advertising, and search engine optimization (SEO).
Paid Media Responsibilities
Develop, implement and optimize paid media campaigns across various platforms (Google Ads, Bing Ads, Meta Ads via Derby, LinkedIn Ads, etc.)
Conduct keyword research and analysis to develop targeting strategies and budget recommendations.
Create effective search ad copy
Manage budgets and bids to maximize ROI and achieve performance targets
Track and analyze campaign performance data to identify areas for optimization and improvement
Create and present regular performance reports to stakeholders
Apply industry knowledge and professional experiences to answer complex questions and problem solve technical issues.
SEO Responsibilities
Develop and implement SEO strategies to improve organic search rankings and increase website traffic
Conduct keyword research and analysis to identify high-potential search terms
Optimize website content and structure to improve visibility and relevancy
Monitor and analyze website analytics data to identify areas for improvement and track progress
Setup and monitor local directories and Google Business accounts
Stay up-to-date with the latest SEO trends and algorithm updates
Qualifications
2–4 years of hands‑on experience in paid media, preferably in an agency or eCommerce environment
Experience with Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, GA4, Looker, and SEO tools such as SEMrush, Google Search Console, Yext, and Google Business
Strong analytical skills and ability to interpret data to make informed decisions
Excellent communication and presentation skills
Ability to work independently and hold self accountable to exceed goals
Optimize personal work processes and drive results through time management
Bonus Points
Agency experience
Google Ad, Google Analytics Certified
Fluent in Spanish (read and write)
Experience with Google Tag Manager, Google DoubleClick, Google Data Studio
Knowledge and understanding of the hospitality and travel industry
Seniority level Associate
Employment type Full‑time
Job function Marketing and Advertising
Industries Marketing Services, Advertising Services, and Hospitality
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Owner at Shaw Search Partners: Marketing, Creative, and Corporate Strategy Recruiting Shaw Search Partners is proud to partner with a global digital marketing and tech solutions firm seeking a highly motivated and skilled Performance Specialist to manage and optimize their client’s digital marketing efforts. The Performance Specialist will be responsible for developing and implementing digital marketing campaigns across various channels, including social media, PPC advertising, and search engine optimization (SEO).
Paid Media Responsibilities
Develop, implement and optimize paid media campaigns across various platforms (Google Ads, Bing Ads, Meta Ads via Derby, LinkedIn Ads, etc.)
Conduct keyword research and analysis to develop targeting strategies and budget recommendations.
Create effective search ad copy
Manage budgets and bids to maximize ROI and achieve performance targets
Track and analyze campaign performance data to identify areas for optimization and improvement
Create and present regular performance reports to stakeholders
Apply industry knowledge and professional experiences to answer complex questions and problem solve technical issues.
SEO Responsibilities
Develop and implement SEO strategies to improve organic search rankings and increase website traffic
Conduct keyword research and analysis to identify high-potential search terms
Optimize website content and structure to improve visibility and relevancy
Monitor and analyze website analytics data to identify areas for improvement and track progress
Setup and monitor local directories and Google Business accounts
Stay up-to-date with the latest SEO trends and algorithm updates
Qualifications
2–4 years of hands‑on experience in paid media, preferably in an agency or eCommerce environment
Experience with Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, GA4, Looker, and SEO tools such as SEMrush, Google Search Console, Yext, and Google Business
Strong analytical skills and ability to interpret data to make informed decisions
Excellent communication and presentation skills
Ability to work independently and hold self accountable to exceed goals
Optimize personal work processes and drive results through time management
Bonus Points
Agency experience
Google Ad, Google Analytics Certified
Fluent in Spanish (read and write)
Experience with Google Tag Manager, Google DoubleClick, Google Data Studio
Knowledge and understanding of the hospitality and travel industry
Seniority level Associate
Employment type Full‑time
Job function Marketing and Advertising
Industries Marketing Services, Advertising Services, and Hospitality
#J-18808-Ljbffr